# A/B Testing
> Learn how to tag A/B test page variants in AnyTrack so Landing Page Reports show which variant generates the most revenue, not just the most clicks. Includes the pageVariant JavaScript snippet and setup instructions.
AnyTrack's `pageVariant` command tags each test variation so [Landing Page Reports](/docs/landing-page-report) show which variant generates real `revenue` — not just which one gets more traffic. Compare conversion rates, average order value, and total `revenue` by variant to pick winners based on business outcomes.
> ❗ **Important**
>
> This setup requires adding a JavaScript snippet to each page variant. If you're not comfortable with code, share this guide with your developer.
## Setup
Add the following snippet in the `` of each page variant. The [Tracking Tag](/docs/anytrack-tag) must already be installed in the `` section.
Replace `MY_AB_TEST_PAGE_NAME` with a unique name or ID for the variant:
```javascript
```
AnyTrack collects the variant name and reports it in the Landing Page Reports alongside all other metrics. Combine this with [Custom Event Triggers](/docs/custom-event-triggers) to track variant-specific interactions, and review winning variants in the [Conversion Report](/docs/conversion-report) to see which version drives the most revenue.
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