# Cellxpert

> Learn how to connect Cellxpert affiliate management with AnyTrack for conversion tracking and reporting. Set up postback URLs and event mapping to track affiliate conversions and optimize your campaigns.

## Cellxpert Integration Overview

The Cellxpert & AnyTrack integration enables businesses to get the most out of their campaigns by collecting and analyzing conversion data from a variety of sources. With this powerful combination, users can send conversion data from Cellxpert directly to AnyTrack, which then forwards it automatically to popular platforms such as Google Ads, Facebook Conversion API and TikTok API. This integration makes tracking conversions across multiple channels easier than ever before! Additionally, users have access to detailed performance insights that allow them better optimize for ad spend efficiency. Get started today with the power of Cellxpert & AnyTrack!

### How does the Cellxpert AnyTrack integration work:

1. **Traffic**: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. **Engagements**: When visitors click on your Cellxpert affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the `OutboundClick`.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. **Conversions:** When visitors convert on the merchant's website, AnyTrack receives real time conversion data through Postback URL.
4. **Attribution:** AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. **Conversion API:** AnyTrack then sends your conversions to your **Ad Platforms' Conversion API** so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

### Technical details

| Reference       | Value          | Information                                                                        |
| --------------- | :------------- | :--------------------------------------------------------------------------------- |
| Tracking Group  | `cellxpert`    | The Tracking Group reference can be used to activate <Glossary>AutoTag</Glossary>. |
| Subid Parameter | `afp`          | The Subid Parameter used to pass the AnyTrack `click_id`.                          |
| Tracking Method | `Postback URL` | -                                                                                  |

### Standard Conversions

| Event Name      | Details                                            | Data Source     |
| :-------------- | :------------------------------------------------- | :-------------- |
| `OutboundClick` | When a visitor clicks on Cellxpert offer links.    | AnyTrack JS Tag |
| `Lead`          | When a free registration is recorded in Cellxpert. | Postback URL    |
| `Purchase`      | When a user generates a commission in Cellxpert.   | Postback URL    |

### The Cellxpert Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your Cellxpert account.

```http
https://t1.anytrack.io/hBtoE3hN/collect/cellxpert-test?afp=[afp]&DepositId=[DepositId]&CommissionAmount=[CommissionAmount]&ProductName=[ProductName]&conversion_type=lead
```

> ❗ ****
>
> The Cellxpert integration requires that the AnyTrack Tracking Tag in the `head` section of your website or landing pages. Learn now to [Install the AnyTrack Tag](/docs/install-anytrack-tag) on your website.

## Setup Guide

### Step #1: Add Cellxpert to your AnyTrack Account

1. Go to the **[Integration Catalog](https://dashboard.anytrack.io/catalog/)**, search for Cellxpert.

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2. Now click on the [Cellxpert card](https://dashboard.anytrack.io/catalog/cellxpert)and then Click on Install.

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### Step #2: Connect your Cellxpert account

1. Copy the predefined Postback URL
2. Send it to your affiliate manager
3. Save

### Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (ex: Facebook Conversion API)

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***

## Validate your integration

This section will enable you to validate the main aspects of your setup.

### Link tracking

Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.

### AutoTag Methods

<Callout icon="🔥" theme="default">
  ### Reminder about AutoTag:

  **AutoTag** is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends `afp` & `click_id` data to affiliate links. Learn [more about AutoTag](/docs/autotag).
</Callout>

* **Default**: By default, AnyTrack automatically identifies and AutoTags Cellxpert links found on your website.
* **AutoScan**: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
* **Manual**:
  * **Tracking Group Attribute**: You add the tracking group attribute to links according to their tracking requirements. For example: `data-tracking-group="cellxpert"` or `rel="cellxpert"`. More about [Tracking Group](/docs/tgid).
  * **Click ID Token:** You Manually append the `subid`: `&afp=--CLICK-ID--` to the offer link.

Once the links are set up, you can check in your Cellxpert account reports and see whether the `afp` parameters are passed to the offer links.

**Here is an example of how you would manually update links from`cellxpert`:**

```html
<a href="https://example.foo/goto/cellxpert" data-tracking-group="cellxpert">Hover on theCellxpert Demo   
Link to see the AnyTrack `click_id`</a>
```

<HTMLBlock html={"\n<a href=\"https://example.foo/goto/cellxpert\" data-tracking-group=\"cellxpert\">Hover on the Cellxpert Demo Link to see the AnyTrack <code>click_id</code></a>\n"} />

> 📘 **Tracking**
>
> Tracking Group refers to the integration technology. For example, Cellxpert <Glossary>Tracking Group</Glossary> tracking group is `cellxpert` and ClickBank is `ClickBank`. <Glossary>The Tracking Group</Glossary>

### Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

<Image align="center" className="border" border={true} src={readmeAsset4} />

**Cellxpert conversion payload example**

```json

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "`conversion_id`": "1011l2002827904",
  "publisher_reference":"mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}

```

***

## FAQ & Troubleshooting

* ### Can I integrate a Cellxpert-based affiliate network with AnyTrack using a template or a standard postback?
  Yes, simply install the Cellxpert integration from the Integration Catalog in AnyTrack to automatically generate the template needed for automatic tracking of your Cellexpert-based affiliate networks.
* ### Can I import past conversions into AnyTrack?
  No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.
* ### Can I track direct linking campaigns?
  Yes, but this requires a custom setup. Please refer to this [article](/docs/deeplink).
* ### Can I use a different `subid` parameter than the one predefined by AnyTrack?
  No.
* ### Can I track conversions without the `click_id`?
  No. The `click_id` passed to the Cellxpert links is required to track conversions.
* ### The Conversion Event Name is not what I am expecting, how can I change it?
  You can update the Event Mapping in the Integration page.

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## Take these steps to troubleshoot errors you encounter in AnyTrack

* ### General troubleshooting
  * [ ] Verify that your tracking tag is set in the `head` section of your website.
  * [ ] If you're on the free plan, verify that you didn't reach the monthly traffic limit and [upgrade](https://dashboard.anytrack.io/billing) if needed.
* ### Conversion sources
  When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.

> 🚧 ****
>
> Before you reach out to the tech support, please inspect the [conversion log](/docs/integration-event-log) to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.

* ### Native integrations
  Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow.\
  The most common error is that the `click_id` is unknown or missing. It happens when AutoTag could not be activated.
  * [ ] Check that your links are not hidden behind some javascripts or double redirects.
  * [ ] Check that the links are in a standard `a` element.
  * [ ] Try to manually set the tracking group attribute (check the integration guidelines).
  * [ ] Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn't set.
  * [ ] If you just installed AnyTrack, errors might be  from traffic that wasn't tracked by AnyTrack.
  * #### Conversion data doesn't trigger an error 🔴, but is not validated 🟢:
    * [ ] Check that the Postback URL you've set in the integration matches the pre-defined Postback URL we provide.
    * [ ] Copy the Event Reference from the Conversion Event Log and contact the [support](/docs/contact-support).
  * #### You're not getting any conversions:
  * [ ] Check that the Postback URL is set and active in your platform.
  * [ ] Check that you're passing the correct AutoTag `afp` parameter to the offer link.
  * [ ] Check that the Postback URL is correctly inserted in the custom integration.