# Conversion Tracking Revenues

> Learn how to customize event selection in AnyTrack to aggregate values into revenue metrics. Enhance your campaign reports with accurate data insights. Step-by-step guide and FAQs included

## What is Conversion Event Selection?

Customize which tracked events (like `Purchase`, `SignUp`, or `ViewContent`) count toward your `revenue` calculations. Include other valuable customer actions beyond purchases to get a complete picture of campaign performance.

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## Why Use Custom Conversion Events?

## Why Use Custom Conversion Events

Gain more accurate insights into campaign performance and optimize marketing strategies:

* **Capture missed `revenue`**: Include valuable actions beyond purchases
* **Improve campaign optimization**: See the true impact of your marketing efforts
* **Refine ROI calculations**: Account for all `revenue`-generating activities

> ❗ ****
>
> These settings affect the revenues shown in your dashboard and campaign reports:
>
> * All events continue to be tracked and sent to advertising platforms (like Facebook Ads or Google Ads) regardless of your conversion settings here.
> * Event value only becomes event `revenue` when you mark the event as a conversion.
> * If you mark `AddToCart` as a conversion, the cart value counts as `revenue`.
> * When you send `AddToCart` to Meta `Conversion API`, the event value helps with conversion optimization and audience building.

<Video align="center" alt="Aggregate the value of multiple events in the Revenue.  " border={true} caption="Aggregate the value of multiple events to the Revenue." src={readmeAsset2} />

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