# Tracking Methods

> Explore AnyTrack tracking methods for capturing conversions across client-side and server-side channels. Covers link tracking, form tracking, page views, A/B testing, redirectless tracking, offline conversions, custom event triggers, deduplication, and how to use external IDs for server-side attribution.

AnyTrack captures the complete customer journey using both client-side and server-side tracking. The Tracking Tag monitors on-site interactions (clicks, forms, page views) while server-side integrations receive conversion data from affiliate networks, eCommerce platforms, and CRMs — ensuring attribution survives ad blockers, browser restrictions, and cross-device journeys.

<Cards columns={3}>

  <Card title="Link Tracking" href='/docs/link-tracking' icon="fa-solid fa-link">
    Track outbound link clicks and connect them to downstream conversions on affiliate networks and external checkouts.
  </Card>

  <Card title="Form Tracking" href='/docs/form-tracking' icon="fa-solid fa-rectangle-list">
    Capture form submissions and pass the Click ID to your CRM for server-side conversion tracking.
  </Card>

  <Card title="AutoTag" href='/docs/autotag' icon="fa-solid fa-tags">
    Auto-append Click IDs and SubIDs to every link and form on your site.
  </Card>

  <Card title="Redirectless Tracking" href='/docs/redirectless-tracking' icon="fa-solid fa-bolt">
    Track affiliate links without redirect URLs. Stay compliant with Facebook and Google ad policies.
  </Card>

  <Card title="Custom Event Triggers" href='/docs/custom-event-triggers' icon="fa-solid fa-code">
    Track element visibility, time on site, DOM clicks, and webhooks with JavaScript snippets.
  </Card>

  <Card title="Custom Event Tracking" href='/docs/custom-events' icon="fa-solid fa-bullseye">
    Fire custom conversion events and enrich them with customer and product data.
  </Card>

  <Card title="A/B Testing" href='/docs/ab-testing' icon="fa-solid fa-flask">
    Tag page variants to compare conversion rates and <code>revenue</code> by test variation.
  </Card>

  <Card title="PageView and Click ID" href='/docs/pageview-tracking' icon="fa-solid fa-eye">
    Generate Click IDs for forms, links, and GTM variables using the <code>atclid</code> command.
  </Card>

  <Card title="Deduplication" href='/docs/deduplication' icon="fa-solid fa-filter">
    Automatic deduplication of client-side and server-side events before they reach ad platforms.
  </Card>

  <Card title="Offline Conversions" href='/docs/offline-conversion-tracking' icon="fa-solid fa-phone">
    Connect offline sales, calls, and CRM events back to the original ad click.
  </Card>

  <Card title="External ID as Click ID" href='/docs/external-id-as-click-id' icon="fa-solid fa-key">
    Use third-party identifiers to track server-side conversions on closed platforms.
  </Card>

  <Card title="Single Page Tracking" href='/docs/single-page-tracking' icon="fa-solid fa-file">
    Append the Click ID to the page URL when forms don't support hidden fields.
  </Card>

</Cards>

## Related

- [Standard Events](/docs/standard-events) — the 8 conversion events AnyTrack tracks automatically
- [Event Attributes](/docs/event-attributes) — customer, product, and context data you can attach to any event
- [AnyTrack Tracking Tag](/docs/anytrack-tag) — installation and configuration
- [Integration Catalog](/docs/integration-catalog) — all supported platforms and networks