# Retreaver Call Tracking

> Follow this guide to integrate Retreaver with AnyTrack for call tracking and conversion reporting. Set up call event tracking, configure postback URLs, and track call conversions in your ad platforms.

## Integration Overview

Integrating AnyTrack with Retreaver enables tracking of phone call conversions from your marketing campaigns. Capture interactions when a user views a dynamically loaded phone number on a landing page and track subsequent phone call conversions.

The integration involves three steps:

1. Attach an `atclid` parameter to the dynamically loaded phone number on the landing page (Pageview Tracking)
2. Send the AnyTrack `atclid` to Retreaver (Data Passing)
3. Create a custom integration in AnyTrack to map standard parameters to Retreaver's webhook or postback URL (Custom Server-Side Integration)

## Prerequisites

- Active AnyTrack account
- Retreaver account with call tracking configured
- Familiarity with JavaScript and webhooks/postback URLs
- Access to Retreaver technical documentation

## Setup Steps

### Step 1: Implement Pageview Tracking with `atclid`

1. Install the AnyTrack JavaScript tag on your landing pages

```javascript
AnyTrack(function () {
    var `atclid` = AnyTrack('`atclid`');
});
```

2. Modify the script that dynamically loads the phone number to include the `atclid` parameter. Append it as a query parameter in a format Retreaver recognizes.

### Step 2: Pass AnyTrack `atclid` to Retreaver

1. Extract the AnyTrack `atclid` using JavaScript
2. Send this `atclid` to Retreaver's system using the appropriate method

### Step 3: Create a Custom Server-Side Integration in AnyTrack

1. Configure a webhook or postback URL in AnyTrack for Retreaver
2. Map AnyTrack parameters correctly to Retreaver's webhook or postback URL requirements

## Validation Steps

1. Verify the `atclid` parameter is correctly attached to the phone number and being tracked
2. Confirm accurate transmission of the AnyTrack `atclid` to Retreaver
3. Ensure accurate data transmission from Retreaver to AnyTrack, then to your ad platforms

- [Conversion Tracking Revenues](/docs/conversion-tracking-revenues)
- [Cross Domain Tracking](/docs/cross-domain-tracking)
- [Custom Event Tracking](/docs/custom-events)

## Related Resources

- Use the PageView `atclid` parameter
- Create a custom integration in AnyTrack
- Working with webhooks
- Standard Events parameters and attributes