# Partnerize

> The article provides an overview of the integration between AnyTrack and Partnerize, which allows advertisers to track conversions from multiple platforms in one centralized location. By connecting AnyTrack with Partnerize, conversion data is automatically transferred to AnyTrack and can be forwarded to Google Ads, Facebook `Conversion API`, and TikTok API for complete campaign performance tracking. This integration enhances visibility and optimization of advertising efforts by using real-time conversion data and advanced attribution methods.

## Partnerize Integration Overview

AnyTrack and Partnerize have partnered up to offer a powerful integration that enables advertisers to track conversions from multiple platforms in one place. By connecting your AnyTrack account with Partnerize, all conversion data will be sent directly from Partnerize into AnyTrack, where it can then be forwarded to Google Ads, Facebook `Conversion API`, and TikTok API for accurate tracking across all channels.

<Prerequisites
  title="Before you begin"
  items={[
    { label: "You have an AnyTrack account with a paid subscription", done: true },
    { label: "You have an active Partnerize affiliate account", done: true },
    { label: "The AnyTrack <code>Tracking Tag</code> is installed on your website", done: true },
  ]}
/>

### How does the Partnerize AnyTrack integration work:

1. **Traffic**: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. **Engagements**: When visitors click on your Partnerize affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the `OutboundClick`.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. **Conversions:** When visitors convert on the merchant's website, AnyTrack receives real-time conversion data through Postback URL.
4. **Attribution:** AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. **`Conversion API`:** AnyTrack then sends your conversions to your **Ad Platforms' `Conversion API`** so you can feed your ad platform's Machine Learning, AI, and automatic optimization according to 100% of your conversion data.

### Technical details

| Reference       | Value          | Information                                                                        |
| --------------- | :------------- | :--------------------------------------------------------------------------------- |
| Tracking Group  | `partnerize`   | The Tracking Group reference can be used to activate <Glossary>AutoTag</Glossary>. |
| Subid Parameter | `pubref`       | The Subid Parameter used to pass the AnyTrack `click_id`.                          |
| Tracking Method | `Postback URL` | -                                                                                  |

### Standard Conversions

| Event Name      | Details                                             | Data Source     |
| :-------------- | :-------------------------------------------------- | :-------------- |
| `OutboundClick` | When a visitor clicks on Partnerize offer links.    | AnyTrack JS Tag |
| `Lead`          | When a free registration is recorded in Partnerize. | Postback URL    |
| `Purchase`      | When a user generates a commission in Partnerize.   | Postback URL    |

### The Partnerize Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your Partnerize account.

```http
https://t1.anytrack.io/hBtoE3hN/collect/partnerize
```

## Setup Guide

### Step #1: Add Partnerize to your AnyTrack Account

1. Go to the **[Integration Catalog](https://dashboard.anytrack.io/catalog/)** and search for Partnerize.
2. Click on the [Partnerize card](https://dashboard.anytrack.io/catalog/partnerize) and then click on Install.

### Step #2: Connect your Partnerize account

1. Copy the predefined Postback URL.
2. [Follow this link](https://console.partnerize.com/v2/settings/webhooks) to access your Partnerize Postback URL settings.
3. Select the Post request method.
4. Paste the postback URL.
5. Save your settings.

### Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook `Conversion API`).

***

## Validate your integration

<Callout icon="🔎" theme="default">
  ### Install the AnyTrack Pixel Helper Extension

  Install the [AnyTrack Pixel Helper](https://chromewebstore.google.com/detail/anytrack-pixel-helper/ojmhkmdpagjeopleoeihbhgejcfoijjn) Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. [View the Pixel Helper guide](/docs/anytrack-chrome-extension).
</Callout>

### Link tracking

Since tracking starts when visitors click on offer links, you verify that your links are tracked and AutoTagged.

### AutoTag Methods

<Callout icon="🔥" theme="default">
  ### Reminder about AutoTag:

  **AutoTag** is a function enabled by default through the AnyTrack Tracking Tag, which appends `pubref` & `click_id` data to affiliate links. Learn [more about AutoTag](/docs/autotag).
</Callout>

* **Default**: AnyTrack automatically identifies and AutoTags Partnerize links found on your website.
* **AutoScan**: AnyTrack scans links that are embedded in redirect plugins and AutoTags them accordingly.
* **Manual**:
  * **Tracking Group Attribute**: You can add the tracking group attribute to links according to their tracking requirements. For example: `data-tracking-group="partnerize"` or `rel="partnerize"`. More about [Tracking Group](/docs/tgid).
  * **Click ID Token:** You manually append the `subid`: `&pubref=--CLICK-ID--` to the offer link.

Once the links are set up, you can check in your Partnerize account reports and see whether the `pubref` parameters are passed to the offer links.