# RevContent

> Set up RevContent with AnyTrack using webhooks to track conversions and maximize ROAS. Send conversion data from your properties to RevContent automatically.

RevContent is a leading content marketing platform providing performance marketers with highly engaged audiences through direct partnerships with world-class publishers.

## Prerequisites

- A RevContent Account
- An AnyTrack account with a Personal Plan or higher

## Integration Overview

Use AnyTrack's Webhook feature to send conversions from AnyTrack to RevContent automatically.

## Setup Guide

### Step 1: Update Your Ads with the Tracking URL Template

Update your ads with the appropriate URL tracking template before receiving conversions:

```html Revcontent UTM tracking template
`utm_source`=revcontent&`utm_medium`=cpc&`utm_term`={advtargets}&`utm_content`=  
{contentheadline}&`utm_campaign`={boostname}&utm_id={boostid}&placement  
={sitename}&widgetid={widgetid}&contentid={contentid}
```

Apply tracking variables to all content within a boost:

1. Navigate to the boost's **Settings** section
2. Locate the **Tracking** section at the bottom and click the gear icon to the right of **Tracking Code**

In the tracking template, map these fields:

- **Source** = `revcontent`
- **Medium** = `cpc`
- **Term** = `{adv_targets}`
- **Content** = `{content_headline}`
- **utm_id** = `{boostid}`
- **placement** = `{site_name}`
- **widgetid** = `{widgetid}`
- **contentid** = `{contentid}`

<Video align="center" className="border" border={true} src={readmeAsset1} />

After setup, your template will look like:

```http
`utm_source`=revcontent&`utm_medium`=cpc&`utm_term`={advtargets}&`utm_content`={contentheadline}&`utm_campaign`={boostname}&utm_id={boostid}&placement={sitename}&widgetid={widgetid}&contentid={contentid}
```

### Step 2: Get Your API Key

Retrieve your API Key from your RevContent account settings.

### Step 3: Request Your Integration

Complete this <a href="https://airtable.com/shrWuo4sryGo9rM7F">integration request form</a>. After validation, you'll receive an email with your webhook URL.

### Step 4: Install the Integration

Navigate to the webhook section in AnyTrack and:

1. Create a new webhook
2. Paste the Webhook URL from your email
3. Select the conversion events to send
4. Save

Your conversions now sync automatically to RevContent.

## Important Notes

- Regenerate your webhook URL if you modify or cancel your RevContent API Key
- Configure your URL tracking template — conversions won't trigger without it
- This integration filters data by UTM parameters from your campaign URLs. Set your template in RevContent or conversions will be filtered out

## Related Articles

- [Create a Property](/docs/create-property)
- [AnyTrack Property](/docs/property)
- [Delete Property](/docs/delete-property)