# Shopify Permalink

> Learn how to create Shopify checkout links and embed products on external websites while maintaining accurate conversion tracking with AnyTrack.

Learn how to create checkout links and embed products on external websites while maintaining accurate conversion tracking with AnyTrack.

> 📘 **Note**
>
> The permalink tracking method only works when you have the AnyTrack Tracking Tag in the `head` section of the website where you added the permalink, and the Shopify integration has been set in your AnyTrack account.

## How to Create a Tracking-Friendly Checkout Link

<Prerequisites
  title="Before you begin"
  items={[
    { label: "You have an AnyTrack account with a paid subscription", done: true },
    { label: "You have connected Shopify as an integration in AnyTrack", done: true },
    { label: "The AnyTrack Tracking Tag is installed on your website", done: true },
  ]}
/>

1. Open one of your Products and click **More actions > Create checkout link**

<Image align="center" alt="The Shopify product page where you can generate a checkout link." border={false} src={readmeAsset1} />

2. Click on **Create checkout link**.

<Image border={false} src={readmeAsset2} />

3. Click the **Copy Link** button.

<Image border={false} src={readmeAsset3} />

4. Paste the Checkout Link on the website where you want to promote your product.

<Image border={false} src={readmeAsset4} />

5. When hovering on the checkout link, you should notice that the link is AutoTagged with the AnyTrack tracking parameter.

<Image border={false} src={readmeAsset5} />

> ✅ **Success**
>
> You have completed the Shopify Permalink integration.

<FaqAccordion
  title="Shopify Permalinks - Frequently Asked Questions"
  icon="fa-duotone fa-circle-question"
  items={[
    {
      question: "Does the checkout link work from any external website?",
      answer: "Yes, as long as the AnyTrack Tracking Tag is installed in the head section of the external website. Without the tag, AnyTrack cannot read visitor data and the tracking parameter will not be passed to Shopify."
    },
    {
      question: "What if the AnyTrack tag is not on my external website?",
      answer: "If the external site does not have the AnyTrack Tracking Tag installed, visitors who click the checkout link will not be tracked. Install the tag on every page of the external website where you place Shopify checkout links."
    },
    {
      question: "Will the tracking parameter be visible to customers?",
      answer: "No. The AnyTrack tracking parameter is passed as a hidden cart attribute. Per Shopify conventions, any attribute beginning with an underscore is hidden from customers at checkout."
    }
  ]}
/>

---

## Related Resources

- [Install AnyTrack Tag](/docs/install-anytrack-tag)
- [Shopify Integration Setup](/docs/shopify)
- [Shopify Cart Permalinks](/docs/shopify-buy-now-button-or-permalink)