# Tracking for iOS 14.5+

> Get answers about tracking for ios145. Understand the key concepts and how they apply to your conversion tracking setup for optimal performance and tracking accuracy.

## Does AnyTrack Send Conversions to Meta Ads Manager?

Yes. `AnyTrack` is 100% compliant with Apple's privacy policies and App Tracking Transparency (ATT) framework.

iOS 14.5+ introduced privacy requirements through Apple's App Tracking Transparency framework (2021).

## What is ATT?

The App Tracking Transparency (ATT) framework gives users control over which apps can track their activity across other apps and websites.

## Related Resources

- [Install AnyTrack Tag](/docs/install-anytrack-tag)
- [Facebook Ads](/docs/facebook-ads)
- [Event Mapping](/docs/event-mapping)

## iOS 14.5+ Tracking FAQ

**Who is bound by ATT?**
App developers—Meta, Google, Twitter, Snapchat, TikTok, and all app store apps.

**Is AnyTrack an iOS app?**
No. `AnyTrack` is not affected by ATT because it does not collect app-tracking data.

**How does ATT impact conversion tracking?**
When users see Meta ads in apps, the app no longer shares device-level data to your website. The basic Meta Pixel becomes unreliable, and Meta cannot attribute conversions to ads.

Result: Over 95% of users deny tracking consent. Meta Ads only receive campaign IDs (ad set, ad ID, campaign ID), not identifiable user data.

**How do advertisers solve this?**
Use the `Conversion API` (server-to-server tracking). Instead of Meta passing data to your website, you pass conversion data directly to Meta from your server.

**What is the Conversion API?**
The `Conversion API` (Meta's server-side `API`) connects your server directly to Meta, bypassing the browser. Your code sends conversions directly, not through app tracking.

> The Conversions API creates a connection between advertiser marketing data and Meta systems that optimize ad targeting and measure results. [Meta Documentation](https://developers.facebook.com/docs/marketing-api/conversions-api)

**Why doesn't ATT affect AnyTrack?**
You (the advertiser) control your server. You send customer data to Meta from your own infrastructure.you are not bound by ATT. Meta remains compliant.

**Why is iOS tracking complicated?**
The Meta Pixel and `Conversion API` must work together: collecting data from browser and server, processing it, syncing it. This requires data hashing, normalization, and precise orchestration.

Many tools (Google Tag Manager, Segment, Zapier) can implement the `Conversion API`, but they require coding skills most marketers don't have.

**How is AnyTrack different?**
Other tools require you to configure them. `AnyTrack` automatically orchestrates your data collection, processing, and delivery to Meta `Conversion API` without code.

**Do I need developer skills?**
No. Install the `AnyTrack` Tracking Tag once. Connect your Meta Pixel. `AnyTrack` handles the rest.

## What AnyTrack Does for iOS Tracking

- **Customer data mapping**: Tracks customer data from conversion sources and maps it to `Conversion API` data points
- **Campaign reporting**: View campaign, ad set, and ad-level reports with full customer journey and `revenue` data
- **Data warehouse**: Send real-time data to any warehouse for custom reporting or dashboards
- **Unlimited attribution**: No platform attribution window limits
- **Real-time decisions**: Compare attributed conversions (in Meta Ads Manager) vs. tracked conversions without waiting 72 hours
- **GA4 integration**: Send conversions to GA4 for granular analysis unavailable in other platforms