# What is AnyTrack? > Get answers about what is AnyTrack. Understand the key concepts and how they apply to your conversion tracking setup for optimal performance and tracking accuracy. ## AnyTrack in 30 Seconds You run ads but can't see which ones actually make money. iOS 14.5+ blocks 30-70% of your conversion data. AnyTrack captures 100% of conversions server-side and sends them to your ad platforms via Conversion APIs. Make data-driven decisions with complete conversion data, scale winners, and maximize your ad spend ROI. *** ## How AnyTrack Works

Visitor Journey → Server-Side Attribution → Ad Platform Optimization

  1. 🎯 Visitor lands → AnyTrack captures traffic source data (Facebook fbclid, Google gclid, etc.)
  2. 📝 Engagement happens → AutoTrack detects form fills, clicks → AutoTag adds unique click\_id
  3. 💰 Conversion occurs → Your platform (Shopify, ClickBank, etc.) sends conversion data to AnyTrack
  4. 🤖 Attribution magic → AnyTrack matches click\_id to original ad click
  5. 📊 Optimization begins → Real conversion data sent to Facebook, Google Ads for machine learning
 *** ## The Three Core Components

What it is: Your website, store, or landing page where the AnyTrack Tracking Tag lives.

Traffic Source Capture

  • Detects where visitors came from
  • Saves Facebook fbclid, Google gclid
  • Stores UTM parameters and referrer data
  • Creates unique click_id for each visitor

No-Code Event Detection

  • Form submissions and interactions
  • Add to cart and checkout steps
  • Product views and clicks
  • Custom events you define

Simple Setup:

```javascript // One tag in your section - that's it! ```

What they are: Platforms that send conversion data TO AnyTrack when sales/leads happen.

Native Integrations:

  • Shopify (plugin available)
  • WooCommerce (plugin available)

Custom Integration:

  • Any platform via webhooks
  • Custom checkout systems

30+ Networks Supported:

  • ClickBank
  • CJ Affiliate (Commission Junction)
  • ShareASale
  • Impact
  • Awin
  • Rakuten
  • And 25+ more networks
  • ClickFunnels
  • HighLevel (GoHighLevel)
  • Unbounce
  • Any platform via Custom Integration
  • HubSpot
  • HighLevel (GoHighLevel)
  • Custom CRM via webhooks
  • Any system with API access

How Server-Side Works:

What they are: Platforms that receive conversion data FROM AnyTrack for optimization.

15+ Platforms Supported:

  • Facebook & Instagram Ads
  • Google Ads & YouTube
  • TikTok Ads
  • Microsoft Ads (Bing)
  • Taboola
  • Outbrain
  • And 10+ more platforms

Server-Side Advantages:

  • Bypasses iOS 14.5+ restrictions
  • Higher match rates (85%+ vs 30%)
  • Better ad optimization
  • Improved audience building
  • Real-time data delivery

What Changes After AnyTrack:

 *** ## Visual Problem → Solution ### ❌ Before AnyTrack: The Black Hole
  • Facebook: "100 link clicks, 5 conversions"
  • Google: "50 clicks, 3 conversions"
  • Your store: "25 actual sales today"
  • Math doesn't add up!
  • 30-70% of conversions lost to iOS 14.5+
  • Ad platforms can't optimize properly
  • You're scaling blind
  • Wasting budget on "winning" ads that lose money
 ### ✅ After AnyTrack: Complete Visibility
  • Facebook Ad #1: 50 clicks → 8 sales → $800 revenue → 5.2x ROAS
  • Google Ad #2: 30 clicks → 12 sales → $1,200 revenue → 8.1x ROAS
  • TikTok Ad #3: 70 clicks → 5 sales → $500 revenue → 2.1x ROAS
  • Perfect math every time
  • Scale Google Ad #2 (highest ROAS)
  • Build lookalikes from Facebook buyers
  • Pause or optimize TikTok Ad #3
  • Make decisions with complete data
 *** ## Key Features That Drive Results

Automatic Click ID Tracking

Automatically adds unique click\_id to all your links and forms. No coding required - just works.

No-Code Event Detection

Automatically detects form submissions, clicks, add-to-cart actions without any setup.

100% Conversion Capture

Bypasses iOS restrictions, ad blockers, and browser issues with direct server connections.

Instant Conversion Matching

Matches conversions to original ad clicks in real-time using unique identifiers.

Direct Platform Integration

Sends conversion data directly to Facebook, Google, TikTok using their official Conversion APIs.

Connect Any Platform

Webhook endpoint for platforms not in our catalog. Works with Zapier, Make.com, or direct API.

 *** ## Getting Started

Add your website

Copy-paste the tracking tag into your website header. Works with any platform.

⏱️ 30 seconds

Link conversion platforms

Connect Shopify, ClickBank, HubSpot or custom platforms where conversions happen.

⏱️ 5-10 minutes

Connect Facebook, Google

Link your ad accounts to send conversion data via Conversion APIs.

⏱️ 2 minutes each

What you'll see immediately:

 *** ## Real Customer Success Stories

The Challenge: Lost 65% of Facebook conversion tracking after iOS 14.5 update

AnyTrack Solution:

Result: Recovered 70% of lost conversion data and increased ROAS by 40%

The Challenge: Running Facebook Ads to ClickBank offers but couldn't see which ads drove actual sales

AnyTrack Solution:

Result: Increased affiliate commissions by 85% while reducing ad spend by 30%

 *** ## Questions AnyTrack Answers ## Related Resources - [Advanced Options](/docs/advanced-options-ms-ads) - [Other Ad Networks](/docs/other-ad-networks) - [Reddit UTM Parameters](/docs/reddit-ads) conversion tracking and attribution platform, not an affiliate network management tool. AnyTrack helps you track which ads and campaigns drive conversions, then sends that data to ad platforms (Facebook, Google, TikTok, etc.) for optimization. It does not provide affiliate network features like affiliate recruitment, offer management, commission payouts, link generation, or fraud detection. If you need network management software, tools like Everflow, HasOffers/TUNE, or Trackier are built for that purpose. You can use AnyTrack alongside your affiliate network to track which paid campaigns bring the best-performing affiliates." } ]} /> *** ## Technical Architecture (For Developers)

Browser Tracking (Tracking Tag)

  • Captures traffic source parameters (fbclid, gclid, etc.)
  • Generates unique click\_id per visitor and event
  • AutoTag: Appends click\_id to forms, links or carts
  • AutoTrack: Detects engagement events
  • Stores data in first-party cookies and server side

Conversion Processing

  • Receives conversion data from integrated platforms
  • Matches conversions to click\_id for attribution
  • Applies deduplication and validation rules
  • Formats data per platform requirements
  • Sends via official Conversion APIs
 **Data Flow Example:** 1. User clicks Facebook ad → lands on site with `?fbclid=xyz123` 2. Tracking Tag captures `fbclid` → generates `click_id=abc789` 3. User fills form → AutoTag appends `?click_id=abc789` to form action 4. Shopify receives order with `click_id=abc789` in URL parameters 5. Shopify sends conversion to AnyTrack: `{"click_id": "abc789", "revenue": 49.99}` 6. AnyTrack matches `abc789` → retrieves original `fbclid=xyz123` 7. Facebook Conversion API receives: `{"fbclid": "xyz123", "value": 49.99, "event_name": "Purchase"}` *** ## Integration Spotlight: Most Popular Setups

Perfect for: eCommerce stores losing conversion data to iOS

Setup Process:

  1. Install AnyTrack Tracking Tag in Shopify theme
  2. Install AnyTrack Shopify app from app store
  3. Connect Facebook Ads account in AnyTrack dashboard
  4. Disable Facebook Pixel (AnyTrack handles everything)

What You Get:

  • 100% purchase tracking (bypasses iOS restrictions)
  • Real-time order data to Facebook's Conversion API
  • Better ad optimization and audience building
  • Accurate ROAS calculations

Perfect for: Affiliate marketers promoting ClickBank offers

Setup Process:

  1. Install AnyTrack Tracking Tag on landing pages
  2. Set up ClickBank postback URL in vendor account
  3. Connect ad platforms (Facebook, Google, TikTok, etc.)
  4. AnyTrack matches affiliate sales to ad clicks

What You Get:

  • Attribution from ad click to affiliate commission
  • Identify best-performing traffic sources
  • Optimize ad spend based on actual earnings
  • Build buyer audiences for better targeting

Perfect for: Unique systems not in AnyTrack's catalog

Setup Process:

  1. Install AnyTrack Tracking Tag (captures click\_id)
  2. Your platform collects click\_id (via form field, URL parameter)
  3. On conversion, send webhook to AnyTrack with click\_id + data
  4. AnyTrack attributes conversion and forwards to ad platforms

What You Get:

  • Connect any platform with API/webhook capability
  • Full control over data mapping and formatting
  • Real-time attribution for custom conversion events
  • Integration with platforms like Zapier or Make.com
 *** ## Ready to Close Your Attribution Gap?

The setup is surprisingly simple - most customers complete everything in under 30 minutes and see conversion data flowing immediately.

What happens next:

  1. Install tracking → One tag in your website header
  2. Connect platforms → Link your conversion sources and ad accounts
  3. Validate data → Real-time logs confirm everything is working
  4. See results → Complete attribution data within 24 hours

"I finished setup and asked support to double-check because it felt too easy. Turns out I did everything right - it really is that straightforward!"
— Actual customer feedback

 *** _Stop guessing which ads work. Start with complete conversion data and make every advertising dollar count._