# Conversion Source

> A connected origin that sends conversions into a tracking platform — an affiliate network, an online store, a CRM, or a website's own tracking — each interpreted by its own mapping rules.

A **conversion source** is a connected origin that sends conversions into a tracking platform — an affiliate network returning a postback, an online store firing an order webhook, a CRM pushing lifecycle events, or the website's own client-side tracking. Each source speaks its own language, so each carries its own mapping rules.

## Per-persona meaning

- **Affiliate marketer:** an affiliate network (ClickBank, Impact, Awin) that returns conversions by postback.
- **eCommerce marketer:** your store (Shopify, WooCommerce) sending orders by webhook.
- **Lead-gen marketer:** your CRM (HubSpot, GoHighLevel) pushing lifecycle events as leads convert.
- **Business owner:** wherever your sales actually register — store, CRM, or your own site.

## Do not confuse with

- [Conversion Mapping](/glossary/conversion-mapping) — the source is *where* a conversion comes from; the mapping is the *rule* that interprets it.
- [Event Mapping](/glossary/event-mapping) — a source brings conversions *in*; event mapping sends them *out* to ad platforms.

## In AnyTrack

When you connect an integration, it becomes a conversion source. AnyTrack collects the raw conversion (a ClickBank `Sale`, a Shopify `Order Created`, a HubSpot deal stage), then applies that source's [Conversion Mapping](/glossary/conversion-mapping) to normalize it into a standard conversion before attribution and delivery to ad platforms.