# Outgoing Webhook

> An outbound delivery that sends conversion events plus their attribution data FROM AnyTrack to any external endpoint in real time.

An outgoing (outbound) webhook sends conversion events **out of** AnyTrack to any external endpoint the moment they appear in the Conversions Report. Each event carries full attribution data — traffic source, event attributes, and custom parameters.

## What an outgoing webhook means for each marketer

- **Affiliate marketer:** Push conversions into a personal dashboard or sheet.
- **eCommerce marketer:** Feed a BI tool or warehouse for custom reporting.
- **Lead-gen marketer:** Enrich the CRM with attribution for the sales team.
- **Business owner:** Slack alerts or Sheets logs on conversions via Zapier or Make.

## How an outgoing webhook differs from similar terms

- [Incoming Webhook](/glossary/incoming-webhook) — opposite direction (data into AnyTrack).
- [Conversion API](/glossary/conversion-api) — targets *ad platforms* with hashing and match quality; an outgoing webhook targets *any* endpoint with the raw payload.
- [Postback URL](/glossary/postback-url) — inbound from networks, not outbound.

## How AnyTrack uses outgoing webhooks

The **Webhooks (Outgoing)** feature is plan-gated: available on the **Personal** and **Advance** plans only. Outgoing webhooks send events with their attribution data; they cannot deliver dynamic values through the URL, and the payload structure is predefined. If an endpoint returns more than 10 consecutive errors, AnyTrack disables it and notifies you.