# Standard Conversions

> Predefined, platform-recognized conversion event names — like Purchase, Lead, and CompleteRegistration — that ad platforms understand natively, so the same action optimizes consistently across channels.

**Standard conversions** are the predefined conversion event names that ad platforms recognize natively — such as `Purchase`, `Lead`, `CompleteRegistration`, and `AddToCart`. Because every platform understands the same names, one tracked action can be reported and optimized consistently across Facebook, Google, TikTok, and others without per-platform code.

## Per-persona meaning

- **Affiliate marketer:** the normalized names every network conversion maps to before it reaches an ad platform.
- **eCommerce marketer:** the store events (`Purchase`, `AddToCart`, `InitiateCheckout`) platforms read natively from checkout.
- **Lead-gen marketer:** `Lead` and `CompleteRegistration` — what your form and CRM events resolve to.
- **Business owner:** the shared vocabulary that makes one action mean the same thing on every platform.

## Do not confuse with

- [Custom Conversions](/glossary/custom-conversions) — names you define yourself, vs the predefined standard set.
- [Event](/glossary/event) — any tracked action; standard conversions are the platform-recognized conversion subset.
- [Conversion](/glossary/conversion) — the umbrella concept; standard conversions are the specific names it normalizes to.

## In AnyTrack

AnyTrack's standard conversions include `Lead` (zero value), `CompleteRegistration` (a lead with a monetary value), `Purchase` (monetary value), and `Upsell`, alongside engagement events like `ViewContent` and `AddToCart`. AnyTrack automatically translates each into every connected platform's format — a `Purchase` becomes Facebook `Purchase`, Google `purchase`, and TikTok `CompletePayment` — so you track once and optimize everywhere.