# Tag Management > The practice of deploying and maintaining marketing and tracking tags (pixels) on a site from one place — the role AnyTrack's Tracking Tag fills by loading and orchestrating ad-platform pixels for you. Tag management is the practice of deploying and maintaining marketing and tracking tags — pixels and scripts — on a website from one place instead of hard-coding each vendor's tag into the page. In the wider industry this is what a tag management system like Google Tag Manager provides: one container you publish tags from. AnyTrack fills the same role: its [Tracking Tag](/glossary/tracking-tag) is the single script you install, and it loads and orchestrates the ad-platform pixels for you. ## Tag Management vs the Tracking Tag - [Tracking Tag](/glossary/tracking-tag) — the *thing*: AnyTrack's one script that does the managing. Tag management is the *category* it belongs to. Don't say AnyTrack "is a pixel" — it is the manager that loads the pixels. ## How AnyTrack approaches tag management AnyTrack is the tag manager for the marketing stack: install the Tracking Tag once and it loads the Meta Pixel, Google Tag, and other connected pixels with the right identifiers, so you don't deploy or maintain them individually. Because client-side tags can be blocked by privacy browsers and ad blockers, AnyTrack pairs this with [server-side tagging](/glossary/server-side-tagging) — delivering the same conversions to ad platforms from a server. You can deploy the Tracking Tag directly in the page `` or through Google Tag Manager.