# Tracking Group

> AnyTrack's label for the integration or affiliate network a link belongs to, which tells AutoTag the click-ID parameter (such as subid or afftrack) to append for that platform.

# Tracking Group

A Tracking Group is AnyTrack's label for the integration or affiliate network a link or conversion belongs to. It tells [AutoTag](/glossary/autotag) which click-ID parameter to append for that platform — for example `afftrack` for ShareASale or `subid` for many networks — so the [Click ID](/glossary/click-id) lands in the exact field that platform reads. Each Tracking Group has a **Tracking Group ID (tgid)**, AnyTrack's internal code for that platform.

## What a Tracking Group means for each marketer

- **Affiliate marketer:** which SubID-style parameter the network expects — chosen automatically from its Tracking Group.
- **eCommerce marketer:** the cart/integration label (`thrivecart`, `shopify`) that routes AutoTag for that platform.
- **Lead-gen marketer:** the integration label that tells AnyTrack how to tag links and match conversions for your funnel tool.
- **Business owner:** an internal setup detail, rarely touched once an integration is connected.

## Tracking Group vs AutoTag vs Tracking Tag

- [AutoTag](/glossary/autotag) — AutoTag is the feature that appends the Click ID; the Tracking Group is the label telling it *which parameter* to use.
- [Tracking Tag](/glossary/tracking-tag) — the Tracking Tag is the base script you install once; a Tracking Group is a per-platform routing label AutoTag reads.

## How AnyTrack uses Tracking Groups

- You assign a Tracking Group by adding a `data-tracking-group="thrivecart"` attribute (or `rel="thrivecart"`) to a link, or it is set automatically when you connect a supported integration.
- AnyTrack maps each Tracking Group to the correct AutoTag parameter — the tgid-to-parameter table covers networks like ShareASale (`afftrack`), ClickBank (`tid`), and Rakuten (`u1`).
- On affiliate networks, the network returns the Click ID through that parameter via its [Postback URL](/glossary/postback-url), closing the attribution loop.