# Tracking Pixel

> An ad platform's own tag (Meta Pixel, Google Tag, TikTok Pixel) that AnyTrack loads and manages — set up from the dashboard's Tracking Pixels menu, the outbound side that sends conversions to ad platforms.

A **Tracking Pixel** in AnyTrack is an ad platform's own tag — the Meta Pixel, Google Tag, TikTok Pixel, Microsoft Ads UET, Outbrain or Taboola pixel — connected and managed from the dashboard's **Tracking Pixels** menu. AnyTrack is the tag manager: its own [Tracking Tag](/glossary/tracking-tag) loads each platform's pixel for you, so you do not install them separately.

## Tracking Pixels vs Integrations: the direction split

The dashboard separates two menus that are routinely confused, and they point in **opposite directions**:

- **Tracking Pixels** — ad platforms AnyTrack sends conversions **out** to (Meta, Google, TikTok, Microsoft, Outbrain, Taboola).
- **Integrations** — conversion sources that send events **in** to AnyTrack (Shopify, WooCommerce, ClickFunnels, GoHighLevel, affiliate networks, Postback URL custom integrations).

Consequences worth stating plainly: the [Events Log](/glossary/events-log) exists **only on Integrations** — ad-platform pixels have no Events Log; there is **no ad platform to add under Integrations**; ad-platform settings and [event mapping](/glossary/event-mapping) live at Tracking Pixels > platform; and no screen shows the raw per-event API response from an ad platform.

## Tracking Pixel naming canon

The menu is "Tracking Pixels" (plural). Each entry is named per platform: **Meta Pixel** (not "Facebook Pixel", not "Meta Dataset", never "Facebook Tracking Tag"), **Google Tag**, **TikTok Pixel**. Reserve "Tracking Tag" exclusively for AnyTrack's own installed script.