# Microsoft Ads + Conversion API Integration: CAPI, Ads Insights, Attribution

> Connect Microsoft Ads to AnyTrack in one flow: approve the permissions, select or create a UET tag, create and map your conversion goals, turn on the Conversion API, apply the UTM tracking template, and read Microsoft Ads cost, conversions, and ROAS in the Campaign Report.

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## What this video shows

Connect Microsoft Ads to AnyTrack in one flow: approve the permissions, select or create a UET tag, create and map your conversion goals, turn on the Conversion API, apply the UTM tracking template, and read Microsoft Ads cost, conversions, and ROAS in the Campaign Report.

Read the full written guide: [Microsoft Ads](/docs/microsoft-ads).