# Amazon Associates

> Learn to integrate Amazon Associates with AnyTrack for enhanced affiliate tracking. Optimize ad platforms with automatic data collection and conversion insights.

## Amazon Associates Integration Overview

AnyTrack.io enables you to accurately assess the performance of advertising campaigns that generate the most clicks on your Amazon affiliate links. By integrating first-party data along with conversion data from your other AnyTrack integrations, the platform enhances the effectiveness of the ad targeting algorithms.

<Prerequisites
  title="Before you begin"
  items={[
    { label: "You have an AnyTrack account with a paid subscription", done: true },
    { label: "You have an active Amazon Associates affiliate account", done: true },
    { label: "The AnyTrack <code>Tracking Tag</code> is installed on your website", done: true },
  ]}
/>

> 🚧 **Conversion**
>
> Since Amazon does not accept tracking parameters nor does it offer a postback notification system, we are unable to track conversions directly. We can only track clicks on the links.

### How does the Amazon Associates AnyTrack integration work:

1. **Traffic**: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. **Engagements**: When visitors click on your Amazon Associates affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the `OutboundClick`.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. **Attribution:** AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
4. **`Conversion API`:** AnyTrack then sends your conversions to your **Ad Platforms' `Conversion API`** so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

### Technical details

| Reference       | Value           | Information                                                                                                       |
| --------------- | :-------------- | :---------------------------------------------------------------------------------------------------------------- |
| Tracking Group  | `amazon`        | The Tracking Group reference can be used to activate <Glossary>AutoTag</Glossary>.                                |
| Subid Parameter | -               | Amazon does not let you add any `subid` tracking parameter to track unique clicks.                                |
| Tracking Method | JS Tracking Tag | The AnyTrack `Tracking Tag` automatically triggers OutboundClick events when visitors click on your Amazon links. |

> 🚧 **Difference**
>
> In affiliate marketing jargon, a `subid` is used to pass a unique `click_id` every time a visitor clicks on an offer link.
>
> The Amazon Tracking ID can carry a **predefined value** into an Amazon product link. These Tracking IDs can be used to aggregate reports and commissions - for example: `tid=socialmedia`
>
> Note: AnyTrack will never <a href="/docs/autotag">AutoTag</a> your Amazon Associate links.

### Standard Conversion

| Event Name      | Details                                                 | Data Source     |
| :-------------- | :------------------------------------------------------ | :-------------- |
| `OutboundClick` | When a visitor clicks on Amazon Associates offer links. | AnyTrack JS Tag |

### The Amazon Associates Integration

The  is fully pre-defined and ready to be implemented with your Amazon Associates account.

## Setup Guide

### Step #1: Add Amazon Associates to your AnyTrack Account

1. Go to the **[Integration Catalog](https://dashboard.anytrack.io/catalog/)**, search for Amazon Associates.
2. Now click on the [Amazon Associates card](https://dashboard.anytrack.io/catalog/amazon)and then Click on Install.

### Step #2: Connect your Amazon Associates account

***

## Validate your integration

<Callout icon="🔎" theme="default">
  ### Install the AnyTrack Pixel Helper Extension

  Install the [AnyTrack Pixel Helper](https://chromewebstore.google.com/detail/anytrack-pixel-helper/ojmhkmdpagjeopleoeihbhgejcfoijjn) Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. [View the Pixel Helper guide](/docs/anytrack-chrome-extension).
</Callout>

This section will enable you to validate the main aspects of your Amazon Associate integration.

### Link tracking

Since Tracking starts when visitors clicks on Amazon Links, you verify that your links are tracked.

### AutoTag Methods

> 📘 **Good**
>
> AnyTrack does not send `subid` parameters to your amazon associate links, so Autotag is disabled.

<Callout icon="🔥" theme="default">
  ### Reminder about AutoTag:

  **AutoTag** is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends `click_id` data to affiliate links. Learn <a href="/docs/autotag">more about AutoTag</a>.
</Callout>

* **Default**: By default, AnyTrack automatically identifies and AutoTags Amazon Associates links found on your website.
* **AutoScan**: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
* **Manual**:
  * **Tracking Group Attribute**: You add the tracking group attribute to links according to their tracking requirements. For example: `data-tracking-group="amazon"` or `rel="amazon"`. More about [Tracking Group](/docs/tgid).
  * **Click ID Token:** You Manually append the `subid`: `&=--CLICK-ID--` to the offer link.

Once the links are set up, you can check in your Amazon Associates account reports and see whether the `` parameters are passed to the offer links.

**Here is an example of how you would manually update links from`amazon`:**

```html
<a href="https://www.amazon.com/POWER-MINING-OpenClaw-Mini-Preinstalled/dp/B0GQQK7S2T/?tag=atblog0a-20" data-tracking-group="amazon">Hover on theAmazon Associates Demo   
Link to see the AnyTrack `click_id`</a>
```

<HTMLBlock html={"\n<a href=\"https://www.amazon.com/POWER-MINING-OpenClaw-Mini-Preinstalled/dp/B0GQQK7S2T/?tag=atblog0a-20&ascsubtag=--CLICK-ID--\" data-tracking-group=\"amazon\">Hover on the Amazon Associates Demo Link to see the AnyTrack <code>click_id</code></a>\n"} />

> 📘 **Tracking**
>
> Tracking Group refers to the integration technology. For example, Amazon Associates <Glossary>Tracking Group</Glossary> tracking group is `amazon` and ClickBank is `ClickBank`. <Glossary>The Tracking Group</Glossary>

### Conversion Tracking

<Callout icon="❗" theme="error">
  Amazon Associates does not provide a postback url or API access to track conversions programatically.
</Callout>

***

<FaqAccordion
  title="FAQ and Troubleshooting"
  icon="fa-duotone fa-circle-question"
  items={[
    {
      question: "Can I import past conversions into AnyTrack?",
      answer: "No. AnyTrack can only track conversions that have been triggered following a visitor session on your website."
    },
    {
      question: "The Conversion Event Name is not what I am expecting, how can I change it?",
      answer: "You can update the Event Mapping in the Integration page."
    }
  ]}
/>