AutoTag

This article provides an overview of AnyTracks AutoTag feature, including how to use it to streamline conversion data and improve ROAS. Learn how AutoTag works and how to set it up for your campaigns.

In the complex world of affiliate marketing and online advertising, understanding tracking SubID parameters is crucial for accurate data analysis and campaign optimization.

SubID parameters (the unique identifiers attached to URLs), play a pivotal role in tracking the performance of individual links and marketing efforts. However, managing these parameters across different platforms can be a daunting task since each platform has different requirements. For example, ClickBank calls the SubID parameter tid, and Rakuten calls it u1.

Enter AnyTrack AutoTag – a powerful feature designed to automate this process. In this article, we'll explore how AutoTag simplifies the tracking of subid parameters, ensuring seamless integration and data accuracy across your marketing channels.

🚧

AnyTrack vs. Google Ads AutoTag: Key Differences

Google Ads AutoTagging and AnyTrack AutoTag serve distinct purposes in digital tracking. Google Ads AutoTagging automatically appends 'GCLID parameters to URLs for tracking Google Ads Campaigns, focusing solely on Google Ads campaigns. In contrast, AnyTrack's AutoTag feature is more versatile, automatically tagging links with appropriate SubID parameters like 'tid' for ClickBank or 'u1' for Rakuten, enabling comprehensive tracking across various platforms and affiliate networks. While Google's solution is specific to its ecosystem, AnyTrack offers a broader, platform-agnostic approach.

AutoTag's AnyTrack's Flavor

AnyTrack approach takes AutoTag to a different level as it AutoTags links (or forms) according to the destination's tracking requirements.

For example, if you want to AutoTag a ClickBank's product links, you must append the click_id to the tid parameter so that ClickBank can record the click_id value (see examples below).

💡

What is the Click ID:

The click_id is a unique Click Identifier automatically generated by the AnyTrack tracking Tag. Its value is what enables AnyTrack to track and attribute user interactions on your website and build the customer journey timeline. Click here to learn more about the Click ID.

📘

Good to know

In affiliate marketing, tracking parameters are generally referred as subid parameters.

Examples of AutoTag parameters:

Below you will find some examples of how AutoTag works with specific platforms such as ClickBank, Calendly, CJ Affiliates, and more.

ClickBank subid parameter

https://jok3v.pay.clickbank.net/?cbitems=1&tid=p8qkMansHXKGeSk0O4

Calendly Subid Parameter

//Autotag parameter for Calendly: utm_term. Calendly does not provide any tracking parameters except
//standard UTM parameters so we took over the utm_term which is unlikely to be 
//used for Google Search campaign
<a href="https://calendly.com/anytrack/?meet=1&utm_term=p8qkMansHXKGeSk0O4KNG">calendly link</a>

CJ Affiliates Subid parameter

//Autotag parameter for CJ: sid

https://www.tkqlhce.com/click-8971597-14073404?id=1&sid=IBTO9lOfAMybTX9

Rakuten Subid parameter

//Autotag parameter for Rakuten: u1

https://click.linksynergy.com/fs-bin/click?id=1&u1=asd9uasd9f8as09d8f0a8

Test: When you hover on this URL you can test autotag to see how the subid is being added. You can refresh the page or open it on a different browser to see the value changing.

How AutoTag Works

AnyTrack orchestrates data collection on and off your website. AutoTag is one of the data points, which enables AnyTrack to tie what happens on and off your website.

Data orchestration example:

Imagine a visitor landing on your comparison website.

  1. When the page loads, the AnyTrack Tracking Tag identifies the links found on your web page and AutoTags them.
  2. When the visitor clicks on one of the links AnyTrack simultaneously does:
    1. Records the OutboundClick Event and associated attributes.
    2. Sends the OutboundClick Event to Google Analytics (and your other ad pixels).

AutoTag example:

Here is a complete example of the Event data generated when clicking on product link from ThriveCart.

The link published on your website:

<div>
 <a href="https://cnn.com?nytimes=--CLICK-ID--">Hover 
on the Demo Link to see the anytrack click_id</a>
</div>



The JSON payload fired in the browser:

{
  "cid": "z5BZX6gjdld8ka",
  "ts": 1679468232097,
  "pt": 1679468204378,
  "en": "OutboundClick",
  "dl": "https://anytrack.readme.io/docs/autotag",
  "dr": "https://dash.readme.com/",
  "dt": "AutoTag",
  "cp": [
    {
      "type": "ga",
      "id": "UA-143868881-1",
      "clientId": "916885560.1676918973"
    }
  ],
  "id": "k9XtlSlM",
  "ev": 20,
  "tgid": "thrivecart",
  "bn": "anytrack-brand",
  "link": {
    "label": "autotag-example",
    "url": "https://anytrack.io/"
  }
}
  1. The destination platform records the click_id value and associates it with their tracking and attribution stack.
  2. The visitor performs the desired action on the destination website (calendly booking page, affiliate offer, merchant's website).
  3. The destination platform (tracking software, calendly etc...) calls the AnyTrack Webhook with the event data, and includes the click_id value.
  4. AnyTrack parses the conversion payload and uses the click_id value to associate the action with the customer journey timeline.
  5. Finally, AnyTrack sends a server side event to the Ad Platform's Conversion API and the conversion is attributed to your ads.

Since AnyTrack primarily uses Server Side tracking, passing a unique click identifier is essential to track conversions.

In short, you pass a unique id when a user clicks on a destination URL where such user will be able to perform an action - fill a form, purchase a product, book a demo etc...

For example, if you want to book a demo with the AnyTrack team you can hover on the Calendly Link. and you'll notice that the Calendly calendar page carries the tracking parameter https://calendly.com/anytrack/?utm_term=p8qkMansHXKGeSk0O4KNG. We pass the Click Id into the utm_term parameter since Calendly does not expose custom parameters in their API.

How AutoTag works

When your website loads, the AnyTrack tag scans your page to identify trackable elements (forms and URLs), and appends a parameter and a unique Click ID.

https://calendly.com/anytrack/?utm_term=p8qkMansHXKGeSk0O4KNGnpJZ6j64NxWAV

In Calendly's case, the parameter is utm_term since Calendly doesn't expose custom parameters in their API.

Below you will find some more examples:

Note that in every single case, the URL is the AnyTrack website that has the data-tracking-group attribute set to the integrated platform software.

ThriveCart

<div>
  <a href="https://anytrack.io" linkid="link-example" data-label="autotag-example" data-payout="20" data-currency="USD" data-brand="anytrack-brand" data-tracking-group="thrivecart">Hover on the Demo Link to  
see the anytrack click_id</a>
</div>

When the visitor clicks on the link, the following data is captured by AnyTrack and sent Server-Side to the Ad Pixels and analytics connected to your property.

{
  "cid": "z5BZX6gjdld8ka",
  "ts": 1679468232097,
  "pt": 1679468204378,
  "en": "OutboundClick",
  "dl": "https://anytrack.readme.io/docs/autotag",
  "dr": "https://dash.readme.com/",
  "dt": "AutoTag",
  "cp": [
    {
      "type": "ga",
      "id": "UA-143868881-1",
      "clientId": "916885560.1676918973"
    }
  ],
  "id": "k9XtlSlM",
  "ev": 20,
  "tgid": "thrivecart",
  "bn": "anytrack-brand",
  "link": {
    "label": "autotag-example",
    "url": "https://anytrack.io/"
  }
}

DigiStore24 Affiliates

Hover on the digistore Demo Link to see the anytrack click_id

<a href="https://anytrack.io" data-tracking-group="digistore24"   
data-mce-href="https://anytrack.io">Hover on the digistore Demo   
Link to see the anytrack click\_id</a>

Digistore24 Merchants

If you are a Digistore24 merchant, then the click_id is passed into the dst24 parameter and you'll have to manually append ?dst24=--CLICK-ID-- to the link.

<a href="https://anytrack.io?dst24=--CLICK-ID--"   
data-mce-href="https://anytrack.io">Hover on the digistore Demo   
Link to see the anytrack click\_id</a>

Clickbank

Hover on the Clickbank Demo Link to see the anytrack click_id

<div><a href="https://jok3v.pay.clickbank.net/?cbitems=1" rel="clickbank">Hover on the Clickbank Demo Link to see the anytrack click\_id</a></div>