The Subid Parameter and Its Role in Affiliate Tracking

Discover the importance of the subid parameter in affiliate marketing, its role in tracking individual clicks, maintaining traffic source privacy, and leveraging server-side tracking for accurate campaign performance analysis.

In affiliate marketing, tracking the performance of your campaigns is crucial to optimize and scale your efforts. A "subid parameter" is a tool that helps you achieve this by providing detailed information about the source of each conversion or click.

Tracking Individual Clicks

The subid parameter allows you to track individual clicks by appending a unique identifier to your affiliate tracking link. This way, you can differentiate between clicks and analyze their specific attributes, such as the campaign, ad group, ad, and other variables.

For instance, when running a PPC campaign on Google Ads, Google provides a unique GCLID (Google Click Identifier) parameter for each click. To track these individual clicks in your affiliate marketing efforts, you can use the subid parameter.


Maintaining Privacy of Traffic Sources

As an affiliate marketer, you may want to keep the source of your traffic confidential from the affiliate network. In this case, you can use a third-party tracking tool like AnyTrack to generate your own unique 'clickid' and pass it to the subid parameter. This way, you can maintain the anonymity of your traffic source while still being able to track individual clicks and their associated data.

Server-side Tracking (Postback Tracking)

The subid/clickid parameter also plays a critical role in leveraging server-side tracking, also known as postback tracking. Server-side tracking is a more reliable and accurate method of tracking conversions compared to traditional cookie-based tracking, as it is less susceptible to ad blockers, cookie deletion, and browser restrictions.

The subid/clickid parameter enables server-side tracking by connecting your traffic source with the affiliate network's system. When a conversion occurs, the affiliate network sends a postback request to your tracking platform, which includes the unique subid/clickid associated with that conversion. This way, your tracking platform can match the conversion to the original click and attribute it to the correct marketing source or campaign.

By using the subid/clickid parameter for server-side tracking, you can gain a more accurate view of your campaign performance and ensure that every conversion is correctly tracked and attributed. This enables you to make data-driven decisions and optimize your marketing efforts with greater precision.

In conclusion, the subid parameter plays a vital role in tracking individual clicks and gaining insights into the effectiveness of your marketing efforts. By using tools like AnyTrack to generate unique clickids and passing them to the subid parameter, you can maintain the privacy of your traffic sources while still benefiting from granular tracking and data analysis. This approach enables you to make informed decisions and continuously refine your affiliate marketing strategy for better results.