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AnyTrack AnyTrack Knowledge Base

What is AnyTrack?

AnyTrack is a conversion tracking and attribution platform. It records conversions from your store, funnel, or affiliate network. On paid plans, it sends them to your ad platforms through the Conversion API.

AnyTrack in 30 Seconds

Section titled “AnyTrack in 30 Seconds”
The Problem

You run ads but you cannot see which ones make money. Browser privacy rules, ad blockers, and cross-domain journeys break the link between an ad click and a sale.

The Solution

AnyTrack records conversions server-side. On paid plans, it sends them to your ad platforms through the Conversion API.

The Result

You see which ads produce revenue, so you can scale the ads that work and pause the ads that do not.

How AnyTrack Works

Section titled “How AnyTrack Works”
The Complete Conversion Loop

Visitor Journey → Server-Side Attribution → Ad Platform Optimization

  1. 🎯 Visitor lands → AnyTrack collects traffic source data (Facebook fbclid, Google gclid, etc.)
  2. 📝 Engagement happens → AutoTrack detects form submissions and clicks → AutoTag adds unique click_id
  3. 💰 Conversion occurs → Your platform (Shopify, ClickBank, etc.) sends conversion data to AnyTrack
  4. 🤖 Attribution → AnyTrack matches click_id to the original ad click
  5. 📊 Optimization begins → On paid plans, AnyTrack sends the conversion to Facebook or Google Ads through the Conversion API

The Three Core Components

Section titled “The Three Core Components”

🌐 Your Property

What it is: Your website, store, or landing page where the AnyTrack Tracking Tag lives.

What It Does

Traffic Source Collection

  • Detects where visitors came from
  • Saves Facebook fbclid, Google gclid
  • Stores UTM parameters and referrer data
  • Creates unique click_id for each visitor
AutoTrack Features

No-Code Event Detection

  • Form submissions and interactions
  • Add to cart and checkout steps
  • Product views and clicks
  • Custom events you define

Simple Setup:

// One tag in your <head> section
<script>
! function(e, t, n, s, a) {
  (a = t.createElement(n)).async = !0,
    a.src = "https://assets.anytrack.io/tracking_id.js",
    (t = t.getElementsByTagName(n)[0]).parentNode.insertBefore(a, t),
    e[s] = e[s] || function() {
      (e[s].q = e[s].q || []).push(arguments)
    }
}(window, document, "script", "AnyTrack");
</script>

💰 Conversion Sources

What they are: Platforms that send conversion data TO AnyTrack when sales/leads happen.

eCommerce

Native Integrations:

  • Shopify (plugin available)
  • WooCommerce (plugin available)

Custom Integration:

  • Any platform via webhooks
  • Custom checkout systems
Affiliate Networks

30+ Networks Supported:

  • ClickBank
  • CJ Affiliate (Commission Junction)
  • ShareASale
  • Impact
  • Awin
  • Rakuten
  • And 25+ more networks
Funnel Builders
  • ClickFunnels
  • HighLevel (GoHighLevel)
  • Unbounce
  • Any platform via Custom Integration
CRM Systems
  • HubSpot
  • HighLevel (GoHighLevel)
  • Custom CRM via webhooks
  • Any system with API access

How Server-Side Works:

  • Works when browser tracking is blocked
  • Recovers conversions that the browser cannot report
  • Real-time data transmission
  • No browser dependency

📱 Ad Platforms

What they are: Platforms that receive conversion data FROM AnyTrack for optimization.

Sending conversions to ad platforms requires the Conversion API, which starts on the Starter plan.

Major Platforms

Conversion API platforms:

  • Facebook & Instagram Ads
  • Google Ads & YouTube
  • TikTok Ads
  • Microsoft Ads (Bing)
  • Taboola
  • Outbrain
  • Other networks track by UTM. See Other Ad Networks.
Conversion API Benefits

Server-Side Advantages:

  • Works when browser tracking is blocked
  • Higher match rates than browser-only tracking
  • Better ad optimization
  • Improved audience building
  • Real-time data delivery

What Changes With the Conversion API:

  • Facebook’s models receive the purchases the browser could not report
  • Google’s Smart Bidding works with server-side conversion data
  • TikTok can optimize for actual purchases
  • Ad platforms build better lookalike audiences

Visual Problem → Solution

Section titled “Visual Problem → Solution”

Before AnyTrack: The Black Hole

Section titled “Before AnyTrack: The Black Hole”
What You See
  • Facebook: “100 link clicks, 5 conversions”
  • Google: “50 clicks, 3 conversions”
  • Your store: “25 actual sales today”
  • The numbers do not add up.
What's Missing
  • Conversions lost to browser privacy rules and ad blockers
  • Ad platforms optimise on incomplete conversion data
  • You’re scaling blind
  • Wasting budget on “winning” ads that lose money

After AnyTrack: Complete Visibility

Section titled “After AnyTrack: Complete Visibility”
What You See
  • Facebook Ad #1: 50 clicks → 8 sales → $800 revenue → 5.2x ROAS
  • Google Ad #2: 30 clicks → 12 sales → $1,200 revenue → 8.1x ROAS
  • TikTok Ad #3: 70 clicks → 5 sales → $500 revenue → 2.1x ROAS
  • The numbers reconcile.
What You Can Do
  • Scale Google Ad #2 (highest ROAS)
  • Build lookalikes from Facebook buyers
  • Pause or optimize TikTok Ad #3
  • Make decisions with complete data

Key Features That Drive Results

Section titled “Key Features That Drive Results”
AutoTag

Automatic Click ID Tracking

Adds a unique click_id to your links and forms. No code required.

AutoTrack

No-Code Event Detection

Automatically detects form submissions, clicks, add-to-cart actions without any setup.

Server-Side Tracking

Server-Side Conversion Recovery

Recovers conversions that browser tracking misses, through direct server-to-server connections.

Real-Time Attribution

Instant Conversion Matching

Matches conversions to original ad clicks in real-time using unique identifiers.

Conversion APIs

Direct Platform Integration

Sends conversion data to Facebook, Google, and TikTok through their official Conversion APIs. The Conversion API starts on the Starter plan.

Custom Integration

Connect Any Platform

Webhook endpoint for platforms not in our catalog. Works with Zapier, Make.com, or direct API.

Getting Started

Section titled “Getting Started”
1. Connect your Website

Add your website

Copy-paste the tracking tag into your website header. Works with any platform.

⏱️ 30 seconds

2. Connect Sources

Link conversion platforms

Connect Shopify, ClickBank, HubSpot or custom platforms where conversions happen.

⏱️ 5-10 minutes

3. Connect Ad Platforms

Connect Facebook, Google

Link your ad accounts. On the Starter plan and above, AnyTrack sends them conversion data through the Conversion API.

⏱️ 2 minutes each

✨ Result: Attribution Data in 24 Hours

What you see first:

  • Real-time validation that your integrations are connected
  • Conversion data arriving from your platforms in AnyTrack
  • Ad platforms receiving conversions, on the Starter plan and above
  • ROAS in the Campaign Report

Two Common Scenarios

Section titled “Two Common Scenarios”
eCommerce Recovery

The Challenge: Browser privacy rules stopped most Facebook conversions from reaching Meta.

AnyTrack Solution:

  • Shopify plugin installed in 5 minutes
  • Server-side conversion recovery bypassed iOS restrictions
  • Facebook Conversion API sent server-side purchase events to Meta

Result: Through the Conversion API (Starter plan and above), Meta receives the orders that browser tracking missed, so its bidding models optimise on real purchases.

Affiliate Attribution

The Challenge: Running Facebook Ads to ClickBank offers but couldn’t see which ads drove actual sales

AnyTrack Solution:

  • ClickBank postback integration collected all affiliate conversions
  • Matched sales back to original Facebook ad clicks
  • Identified best-performing ad creative and audiences

Result: Every commission traces back to the ad click that produced it, so budget moves to the creatives that sell.

Questions AnyTrack Answers

FAQ was last reviewed on 2026-08-24

Which specific ads convert best?
See exact conversion rates, revenue, and ROAS for every individual ad and ad set.
What's my true ROAS across all campaigns?
Get accurate return on ad spend with real revenue data matched to exact ad clicks.
Should I increase or decrease budgets?
Identify profitable campaigns ready to scale and money-losing ads to pause immediately.
Which audiences generate actual buyers vs. just clickers?
Track customer behavior and revenue per audience segment, not just engagement metrics.
What demographics should I target?
See detailed breakdowns of age groups, locations, and interests that drive real conversions.
How do I build better lookalike audiences?
Ad platforms build custom and lookalike audiences from the purchase events they receive. AnyTrack sends those events through the Conversion API on the Starter plan and above.
Where did my customers really come from?
See the complete customer journey from first ad click to final purchase across all touchpoints.
How much credit should each touchpoint get?
Choose from multiple attribution models (first-click, last-click, multi-touch) based on your business needs.
Why don't my platform numbers match my revenue?
Understand exactly which conversions each platform can and can't see, and why.
Can I use AnyTrack to run or manage a CPA affiliate network?
No. AnyTrack is a conversion tracking and attribution platform, not an affiliate network management tool. AnyTrack helps you track which ads and campaigns drive conversions and, on paid plans, sends that data to ad platforms (Facebook, Google, TikTok) for optimization. It does not provide affiliate network features like affiliate recruitment, offer management, commission payouts, link generation, or fraud detection. If you need network management software, tools like Everflow, HasOffers/TUNE, or Trackier are built for that purpose. You can use AnyTrack alongside your affiliate network to track which paid campaigns bring the best-performing affiliates.

Technical Architecture (For Developers)

Section titled “Technical Architecture (For Developers)”
Client-Side Components

Browser Tracking (Tracking Tag)

  • Collects traffic source parameters (fbclid, gclid, etc.)
  • Generates unique click_id per visitor and event
  • AutoTag: Appends click_id to forms, links or carts
  • AutoTrack: Detects engagement events
  • Stores data in first-party cookies and server side
Server-Side Components

Conversion Processing

  • Receives conversion data from integrated platforms
  • Matches conversions to click_id for attribution
  • Applies deduplication and validation rules
  • Formats data per platform requirements
  • Sends conversions through the official Conversion APIs (paid plans)

Data Flow Example:

  1. A visitor clicks a Facebook ad and lands on your site with ?fbclid=xyz123.
  2. The Tracking Tag collects fbclid and generates click_id=abc789.
  3. The visitor submits a form. AutoTag appends ?click_id=abc789 to the form action.
  4. Shopify receives the order with click_id=abc789 in the URL parameters.
  5. Shopify sends the conversion to AnyTrack: {"click_id": "abc789", "revenue": 49.99}.
  6. AnyTrack matches abc789 and retrieves the original fbclid=xyz123.
  7. The Facebook Conversion API receives: {"fbclid": "xyz123", "value": 49.99, "event_name": "Purchase"}.

Step 7 requires the Conversion API, which starts on the Starter plan. On the Free plan, AnyTrack records the conversion and shows it in your reports. It does not send the conversion to the ad platform.

Section titled “Integration Spotlight: Most Popular Setups”

Shopify + Facebook Ads

Perfect for: eCommerce stores losing conversion data to iOS

Setup Process:

  1. Install AnyTrack Tracking Tag in Shopify theme
  2. Install AnyTrack Shopify app from app store
  3. Connect Facebook Ads account in AnyTrack dashboard
  4. Verify that Meta receives events from AnyTrack, then remove your separate Meta Pixel installation

What You Get:

  • Server-side purchase tracking that survives browser restrictions
  • Real-time order data to Facebook’s Conversion API on the Starter plan and above, for better ad optimization and audience building
  • Accurate ROAS calculations

ClickBank + Any Traffic Source

Perfect for: Affiliate marketers promoting ClickBank offers

Setup Process:

  1. Install AnyTrack Tracking Tag on landing pages
  2. Set up ClickBank postback URL in vendor account
  3. Connect ad platforms (Facebook, Google, TikTok, etc.)
  4. AnyTrack matches affiliate sales to ad clicks

What You Get:

  • Attribution from ad click to affiliate commission
  • Identify best-performing traffic sources
  • Optimize ad spend based on actual earnings
  • Build buyer audiences in your ad platforms on the Starter plan and above

Custom Platform + Webhooks

Perfect for: Unique systems not in AnyTrack’s catalog

Setup Process:

  1. Install AnyTrack Tracking Tag (collects click_id)
  2. Your platform collects click_id (via form field, URL parameter)
  3. On conversion, send webhook to AnyTrack with click_id + data
  4. AnyTrack attributes the conversion and, on paid plans, sends it to your ad platforms

What You Get:

  • Connect any platform with API/webhook capability
  • Full control over data mapping and formatting
  • Real-time attribution for custom conversion events
  • Integration with platforms like Zapier or Make.com

Ready to Close Your Attribution Gap?

Section titled “Ready to Close Your Attribution Gap?”
🚀 Start Your Free Trial

Most customers finish setup in under 30 minutes and see conversion data in their reports the same day.

What happens next:

  1. Install tracking → One tag in your website header
  2. Connect platforms → Link your conversion sources and ad accounts
  3. Validate data → Real-time logs confirm everything is working
  4. See results → Attribution data in your reports. Some ad platforms report on a delay. See Attribution Delays.
Section titled “Related Resources”