How to Set Up Affiliate Network Integration with AnyTrack

Prerequisites

Before you begin integrating with affiliate networks, ensure you have:

An active AnyTrack account with admin access
Admin access to your affiliate network accounts (ShareASale, CJ Affiliate, Impact, etc.)
A website or landing page where you'll place affiliate links
Basic understanding of conversion tracking and postback URLs
Access to edit your website's HTML (for tracking tag installation)

What you'll learn

This comprehensive guide covers:

How AnyTrack simplifies affiliate tracking compared to traditional trackers
Setting up conversion tracking with automatic event mapping
Integrating with popular networks like ShareASale, CJ Affiliate, and Impact
Validating your setup and troubleshooting common issues
Best practices for optimizing affiliate campaign performance

Overview

AnyTrack transforms affiliate marketing by providing seamless integration with leading affiliate networks and ad platforms. Unlike traditional affiliate trackers that require complex setup, AnyTrack automatically handles data orchestration while giving you powerful optimization capabilities.

Key benefits

Simplified tracking: Add one postback URL to track all offers across any network Enhanced attribution: Leverage first-party data for accurate cross-platform tracking
Advanced audiences: Build custom and lookalike audiences from conversion data Unified reporting: Get consistent metrics across all networks and ad platforms

Popular use cases

Comparison Sites

Promote comparison websites on Google Ads with enhanced conversion tracking

Social Media Offers

Run affiliate offers on Facebook Ads with proper attribution

Custom Audiences

Build cross-pixel custom audiences from affiliate conversion data

Multi-Network Campaigns

Track performance across multiple affiliate networks in one dashboard

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Good to know
This article covers the AnyTrack integration approach and how conversion data flows through your marketing stack. Most data orchestration happens automatically, but this guide provides key information to help you get started quickly.

How integration works

Traffic flow: AutoTag + AutoTrack

AnyTrack simplifies affiliate tracking through two core technologies:

AutoTag: Automatically appends tracking parameters to your affiliate links AutoTrack: Captures visitor behavior and conversion data across the entire funnel

⚡
Simplified setup
Unlike Voluum, RedTrack, or other traditional affiliate trackers, AnyTrack only requires you to add one postback URL in your affiliate account to track every offer you promote.

Traditional vs. AnyTrack approach

Require individual campaign setup for each offer
Need separate tracking links for each traffic source
Complex postback configuration per network
Limited cross-platform attribution

Conversion tracking

AnyTrack automatically collects events, conversions, sessions, and first-party data throughout the customer journey. This enriched data improves ad pixel accuracy and enables faster conversion attribution.

Standard conversion events

AnyTrack tracks these default events for affiliate network integrations:

Event	Trigger	Tracking Method	Ad Platform Mapping
`OutboundClick`	Visitor clicks affiliate link	AnyTrack JS Tag	Link clicks, engagement
`Lead`	Conversion with $0 commission	Postback/API	Lead generation campaigns
`CompleteRegistration`	Conversion with commission > $0	Postback/API	Registration optimization
`Purchase`	Subsequent conversions	Postback/API	Purchase optimization

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Network-specific tracking
Each affiliate network has unique conversion settings, but AnyTrack automatically tracks as many events as possible based on available data.

Automatic conversion logic

AnyTrack intelligently handles networks that don't pass event names in their postback data:

Example with HasOffers:

First conversion: commission=0 → Labeled as Lead
Same click_id converts: commission=10 → Labeled as CompleteRegistration
Additional conversions → Labeled as Purchase events

Benefits:

Handles deduplication automatically
Supports multi-goal offers with trial conversions
Eliminates manual event configuration

Conversion event mapping

Customize how network events map to AnyTrack standard events:

ClickBank Event Mapping Example

ClickBank Event	Default AnyTrack Event	Custom Mapping Option
Order form view	`InitiateCheckout`	`ViewContent`
Sale	`Purchase`	(unchanged)
Upsell	`Purchase`	`Upsell`
Rebill	`Purchase`	`Rebill`

Custom mapping use cases:

High rebill/upsell ratios benefit from separate event tracking
Different optimization strategies for trial vs. full purchases
Granular reporting for subscription-based offers

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Custom mapping impact
Custom event mapping affects your ad platforms' Conversion API integration. Test thoroughly before implementing in live campaigns.

Conversion data standardization

AnyTrack automatically maps affiliate network data to standard attributes across all platforms:

Cross-Network Data Mapping

AnyTrack Standard	HasOffers	AdmitAd	Impact	CJ Affiliate
`brand_name`	`offer_name`	`offer_name`	`CampaignName`	`advertiser-name`
`product_id`	`offer_id`	`offer_id`	`CampaignId`	`commission-id`
`commission`	`payout`	`payment_sum`	`Payout`	`commission-amount`
`event_name`	(auto-detected)	`action`	`ActionTrackerName`	`action-type`
`transaction_id`	`transaction_id`	`order_id`	`ActionId`	`order-id`
`click_id`	`aff_click_id`	`subid_4`	`SubId1`	`sid`

Benefits of standardization:

Unified reporting across all networks and ad platforms
Consistent conversion optimization regardless of network
Simplified campaign analysis and performance comparison

Setup guide

Follow this step-by-step process to integrate AnyTrack with your affiliate networks.

Step 1: Install AnyTrack tracking

Create account at anytrack.io
Create property with your website name and root domain
Copy the AnyTrack Tracking Tag from your dashboard
Install the tag in your website's <head> section
Verify installation (status turns green when detected)

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Installation verification
The property validation indicator turns green as soon as your website loads with the AnyTrack tag. Test on a few pages to ensure proper installation.

Step 2: Connect your affiliate network

Universal Integration Steps

Open the AnyTrack Integration Catalog
Search for your affiliate network (ShareASale, CJ, Impact, etc.)
Click the network card → Install
Enter integration details:
- Integration name (e.g., "ShareASale Main")
- Your affiliate network account URL
Click Next to generate your postback URL
Copy the complete postback URL

Step 3: Configure network postback

Network-specific instructions:

Log into your ShareASale affiliate account
Go to Tools → Postback URLs
Add New Postback URL
Paste your AnyTrack postback URL
Test the postback (if available)
Save configuration

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Integration validation
Integration validation activates as soon as the affiliate network calls your AnyTrack postback URL. This usually happens with the first conversion.

Link tracking setup

AutoTag configuration

AnyTrack automatically tags your affiliate links with tracking parameters. Choose the method that works best for your setup:

AutoTag Methods

Default (Recommended)

Publish affiliate links normally on your website
AnyTrack automatically detects and tags them
No additional configuration required

AutoScan

For links behind redirect plugins or URL shorteners
AnyTrack scans and identifies affiliate links automatically
Useful for WordPress affiliate plugins

Manual

Add specific attributes to control tracking
Use when you need precise control over link behavior
Required for some specialized setups

Manual tracking options

When you need precise control over link tracking:

Tracking Group Attribute:

<a href="https://example.com/offer" data-tracking-group="shareasale">
  Check out this amazing product
</a>

Alternative attribute:

<a href="https://example.com/offer" rel="impact">
  Special offer link
</a>

Click ID Token:

<a href="https://example.com/offer?subid=--CLICK-ID--">
  Dynamic tracking link
</a>

Link tracking validation

Test your setup:

Hover over affiliate links to see AnyTrack click_id appended
Click a test link and check your network's conversion reports
Verify subid parameters appear in your affiliate dashboard
Confirm click data appears in AnyTrack reports

Example tagged link:

Original: https://shareasale.com/r.cfm?b=123456&u=789012&m=12345
Tagged: https://shareasale.com/r.cfm?b=123456&u=789012&m=12345&afftrack=at_abc123xyz

Validation and testing

Pre-launch checklist

Before running live traffic, verify these components:

Tracking Installation:

AnyTrack tag loads on all affiliate pages
Property validation shows green status
No JavaScript errors in browser console

Network Integration:

Postback URL correctly configured in affiliate network
All required parameters included in postback
Test conversion fired successfully (if possible)

Link Tracking:

Affiliate links show tracking parameters when hovered
Subid/afftrack parameters appear in network reports
Click tracking appears in AnyTrack dashboard

Testing conversions

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Testing best practices
Many affiliate networks offer testing tools or sandbox environments. Use these when available to validate your setup before promoting live offers.

Manual testing steps:

Clear browser cookies and cache
Click your affiliate link from your website
Complete a test conversion on the advertiser's site
Wait 5-15 minutes for postback processing
Check conversion appears in both AnyTrack and network dashboards
Verify conversion data accuracy (amount, offer, etc.)

Troubleshooting common issues

Tracking Not Working

Symptoms: Links don't show tracking parameters

Solutions:

Verify AnyTrack tag is properly installed in <head> section
Check for JavaScript errors blocking tag execution
Ensure affiliate links are properly formatted URLs
Try manual tracking attributes if automatic detection fails

Conversions Not Recording

Symptoms: Clicks tracked but no conversions appear

Solutions:

Confirm postback URL is correctly entered in affiliate network
Check all required parameters are included in postback
Verify affiliate network is sending postbacks (check their logs)
Test with a known converting offer if possible
Contact AnyTrack support with your postback URL for validation

Data Discrepancies

Symptoms: Conversion counts don't match between platforms

Solutions:

Compare attribution windows between platforms
Check for duplicate tracking implementations
Verify timezone settings across all platforms
Review conversion deduplication settings
Account for affiliate network approval/rejection processes

Best practices

Campaign optimization

Start with proven offers:

Choose offers with good conversion history
Test with small traffic volumes initially
Monitor key metrics closely during ramp-up

Leverage AnyTrack data:

Create custom audiences from converting visitors
Use conversion data to optimize ad targeting
A/B test different offer presentations and landing pages

Monitor performance:

Set up alerts for significant performance changes
Review attribution windows across platforms
Track lifetime value, not just initial conversions

Advanced strategies

Cross-Platform Retargeting

Use AnyTrack conversion data to create retargeting audiences across Google, Facebook, and other platforms

Lookalike Modeling

Build lookalike audiences based on high-value affiliate customers

Attribution Analysis

Compare single-click vs. view-through attribution across networks

Lifetime Value Tracking

Track customer value beyond initial affiliate conversion

Compliance and privacy

Important considerations:

Ensure GDPR/CCPA compliance for data collection
Include proper privacy disclosures for affiliate relationships
Follow FTC guidelines for affiliate marketing disclosures
Respect affiliate network terms regarding traffic sources and methods

Network-specific guides

Popular integrations

ShareASale Integration

Setup highlights:

Postback URL goes in Tools → Postback URLs section
Supports both lead and sale tracking
Real-time conversion reporting
Built-in fraud protection

Best practices:

Enable postback for all relevant offers
Use merchant-specific tracking when available
Monitor approval rates closely

CJ Affiliate (Commission Junction)

Setup highlights:

Configure in Account → Tracking section
Supports advanced event mapping
Enterprise-level reporting capabilities
Integration with major advertisers

Best practices:

Leverage CJ's brand partnerships
Use their testing tools before going live
Take advantage of deep-linking capabilities

Impact Integration

Setup highlights:

Advanced tracking in partner dashboard
Supports complex attribution models
Real-time optimization features
Enterprise fraud protection

Best practices:

Use Impact's audience insights
Leverage their creative optimization tools
Monitor cross-device attribution carefully

Support and resources

Getting help

Documentation: Browse our complete integration guides
Support chat: Available 24/7 in your AnyTrack dashboard
Email support: Contact [email protected] for technical issues
Community: Join our affiliate marketing community for tips and strategies

Additional resources

AutoTag Documentation - Complete guide to automatic link tagging
Conversion API Setup - Advanced attribution configuration
Custom Audiences Guide - Building audiences from affiliate data
Attribution Models - Understanding different attribution approaches

Stay updated

AnyTrack regularly adds new affiliate network integrations. Check the Integration Catalog monthly for new partnerships and features.