How to Set Up Affiliate Network Integration with AnyTrack

Prerequisites

Before you begin integrating with affiliate networks, ensure you have:

An active AnyTrack account with admin access
Admin access to your affiliate network accounts (ShareASale, CJ Affiliate, Impact, etc.)
A website or landing page where you'll place affiliate links
Basic understanding of conversion tracking and postback URLs
Access to edit your website's HTML (for tracking tag installation)

What you'll learn

This comprehensive guide covers:

How AnyTrack simplifies affiliate tracking compared to traditional trackers
Setting up conversion tracking with automatic event mapping
Integrating with popular networks like ShareASale, CJ Affiliate, and Impact
Validating your setup and troubleshooting common issues
Best practices for optimizing affiliate campaign performance

Overview

AnyTrack transforms affiliate marketing by providing seamless integration with leading affiliate networks and ad platforms. Unlike traditional affiliate trackers that require complex setup, AnyTrack automatically handles data orchestration while giving you powerful optimization capabilities.

Key benefits

Simplified tracking: Add one postback URL to track all offers across any network Enhanced attribution: Leverage first-party data for accurate cross-platform tracking
Advanced audiences: Build custom and lookalike audiences from conversion data Unified reporting: Get consistent metrics across all networks and ad platforms

Popular use cases

Comparison Sites

Promote comparison websites on Google Ads with enhanced conversion tracking

Social Media Offers

Run affiliate offers on Facebook Ads with proper attribution

Custom Audiences

Build cross-pixel custom audiences from affiliate conversion data

Multi-Network Campaigns

Track performance across multiple affiliate networks in one dashboard

👍
Good to know
This article covers the AnyTrack integration approach and how conversion data flows through your marketing stack. Most data orchestration happens automatically, but this guide provides key information to help you get started quickly.

How integration works

Traffic flow: AutoTag + AutoTrack

AnyTrack simplifies affiliate tracking through two core technologies:

AutoTag: Automatically appends tracking parameters to your affiliate links AutoTrack: Captures visitor behavior and conversion data across the entire funnel

⚡
Simplified setup
Unlike Voluum, RedTrack, or other traditional affiliate trackers, AnyTrack only requires you to add one postback URL in your affiliate account to track every offer you promote.

AnyTrack vs Traditional Affiliate Trackers

Traditional Trackers (Voluum, RedTrack, etc.)

❌ Require individual campaign setup for each offer

❌ Need separate tracking links for each traffic source

❌ Complex postback configuration per network

❌ No cross-platform attribution

❌ No audience building capabilities

❌ No session enrichment

❌ Limited ad platform integration

❌ Manual link management

❌ Separate reporting systems

❌ No first-party data leverage

AnyTrack Advantage

✅ One postback URL tracks all offers automatically

✅ AutoTag handles link tracking without manual setup

✅ Unified conversion data across all networks

✅ Built-in ad platform integration and optimization

✅ Cross-network audience building from conversion data

✅ Rich session data improves attribution accuracy

✅ Direct pixel integration with Google, Facebook, TikTok

✅ Automatic link detection and tagging

✅ Consolidated dashboard for all networks

✅ First-party data enrichment for better targeting

🚀
Why AnyTrack wins
While traditional trackers focus only on attribution, AnyTrack combines tracking with marketing optimization. You get simplified setup, enhanced attribution, and powerful audience building—all in one platform.

Conversion tracking

AnyTrack automatically collects events, conversions, sessions, and first-party data throughout the customer journey. This enriched data improves ad pixel accuracy and enables faster conversion attribution.

Standard conversion events

AnyTrack tracks default events for affiliate network integrations:

Event	Trigger	Tracking Method	Ad Platform Mapping
`OutboundClick`	Visitor clicks affiliate link	AnyTrack JS Tag	Link clicks, engagement
`Lead`	Conversion with $0 commission	Postback/API	Lead generation campaigns or free trial
`CompleteRegistration`	Conversion with commission > $0	Postback/API	Registration optimization
`Purchase`	Subsequent conversions	Postback/API	Purchase optimization

📘
Network-specific tracking
Each affiliate network has unique conversion settings, but AnyTrack automatically tracks as many events as possible based on available data.

Automatic conversion logic

AnyTrack intelligently handles networks that don't pass event names in their postback data:

Example with HasOffers:

First conversion: commission=0 → Labeled as Lead
Same click_id converts: commission=10 → Labeled as CompleteRegistration
Additional conversions → Labeled as Purchase events

Benefits:

Handles deduplication automatically
Supports multi-goal offers with trial conversions
Eliminates manual event configuration

Conversion event mapping

Customize how network events map to AnyTrack standard events:

ClickBank Event Mapping Example

ClickBank Event	Default AnyTrack Event	Custom Mapping Option
Order form view	`InitiateCheckout`	`ViewContent`
Sale	`Purchase`	(unchanged)
Upsell	`Purchase`	`Upsell`
Rebill	`Purchase`	`Rebill`

Custom mapping use cases:

High rebill/upsell ratios benefit from separate event tracking
Different optimization strategies for trial vs. full purchases
Granular reporting for subscription-based offers

🚧
Custom mapping impact
Custom event mapping affects your ad platforms' Conversion API integration. Test thoroughly before implementing in live campaigns.

Conversion data standardization

AnyTrack automatically maps affiliate network data to standard attributes across all platforms:

Cross-Network Data Mapping

AnyTrack Standard	HasOffers	AdmitAd	Impact	CJ Affiliate
`brand_name`	`offer_name`	`offer_name`	`CampaignName`	`advertiser-name`
`product_id`	`offer_id`	`offer_id`	`CampaignId`	`commission-id`
`commission`	`payout`	`payment_sum`	`Payout`	`commission-amount`
`event_name`	(auto-detected)	`action`	`ActionTrackerName`	`action-type`
`transaction_id`	`transaction_id`	`order_id`	`ActionId`	`order-id`
`click_id`	`aff_click_id`	`subid_4`	`SubId1`	`sid`

Benefits of standardization:

Unified reporting across all networks and ad platforms
Consistent conversion optimization regardless of network
Simplified campaign analysis and performance comparison

Quick setup guide

Follow this streamlined process to integrate AnyTrack with your affiliate networks in under 10 minutes.

Step 1: Install AnyTrack tracking

New AnyTrack Account

Create account at anytrack.io
Create property with your website name and root domain
Copy the AnyTrack Tracking Tag from your dashboard
Install the tag in your website's <head> section
Verify installation (status turns green when detected)

Existing Account

Navigate to your AnyTrack dashboard
Select or create the appropriate property
Copy your tracking tag if not already installed
Verify tag is active on your affiliate pages

📘
Installation verification
The property validation indicator turns green as soon as your website loads with the AnyTrack tag. Test on a few pages to ensure proper installation.

Step 2: Connect your affiliate network

Open the AnyTrack Integration Catalog
Search for your affiliate network (ShareASale, CJ, Impact, etc.)
Click the network card → Install
Enter integration details:
- Integration name (e.g., "ShareASale Main")
- Your affiliate network account URL
Click Next to generate your postback URL
Copy the complete postback URL

Step 3: Configure network postback

ShareASale

Log into your ShareASale affiliate account
Go to Tools → Postback URLs
Add New Postback URL
Paste your AnyTrack postback URL
Test the postback (if available)
Save configuration

CJ Affiliate

Access your CJ account dashboard
Navigate to Account → Tracking
Find Server Postback section
Add your AnyTrack postback URL
Configure event triggers (if required)
Apply changes

Impact

Go to your Impact partner dashboard
Select Tracking → Conversion Tracking
Add Postback URL
Paste AnyTrack postback with all parameters
Configure conversion events
Save and activate

Other Networks

Locate postback/webhook settings in your network account
Add your AnyTrack postback URL
Ensure all tracking parameters are included
Test if testing tools are available
Save configuration

👍
Integration validation
Integration validation activates as soon as the affiliate network calls your AnyTrack postback URL. This usually happens with the first conversion.

Link tracking setup

AutoTag configuration

AnyTrack automatically tags your affiliate links with tracking parameters. Choose the method that works best for your setup:

Default (Recommended)

Publish affiliate links normally on your website
AnyTrack automatically detects and tags them
No additional configuration required

AutoScan

For links behind redirect plugins or URL shorteners
AnyTrack scans and identifies affiliate links automatically
Useful for WordPress affiliate plugins

Manual

Add specific attributes to control tracking
Use when you need precise control over link behavior
Required for some specialized setups

Manual tracking options

When you need precise control over link tracking:

Tracking Group Attribute:

<a href="https://example.com/offer" data-tracking-group="shareasale">
  Check out this amazing product
</a>

Alternative attribute:

<a href="https://example.com/offer" rel="impact">
  Special offer link
</a>

Click ID Token:

<a href="https://example.com/offer?subid=--CLICK-ID--">
  Dynamic tracking link
</a>

Link tracking validation

Test your setup:

Hover over affiliate links to see AnyTrack click_id appended
Click a test link and check your network's conversion reports
Verify subid parameters appear in your affiliate dashboard
Confirm click data appears in AnyTrack reports

Example tagged link:

Original: https://shareasale.com/r.cfm?b=123456&u=789012&m=12345
Tagged: https://shareasale.com/r.cfm?b=123456&u=789012&m=12345&afftrack=at_abc123xyz

Validation and testing

Pre-launch checklist

Before running live traffic, verify these components:

Tracking Installation:

AnyTrack tag loads on all affiliate pages
Property validation shows green status
No JavaScript errors in browser console

Network Integration:

Postback URL correctly configured in affiliate network
All required parameters included in postback
Test conversion fired successfully (if possible)

Link Tracking:

Affiliate links show tracking parameters when hovered
Subid/afftrack parameters appear in network reports
Click tracking appears in AnyTrack dashboard

Testing conversions

🧪
Testing best practices
Many affiliate networks offer testing tools or sandbox environments. Use these when available to validate your setup before promoting live offers.

Manual testing steps:

Clear browser cookies and cache
Click your affiliate link from your website
Complete a test conversion on the advertiser's site
Wait 5-15 minutes for postback processing
Check conversion appears in both AnyTrack and network dashboards
Verify conversion data accuracy (amount, offer, etc.)

Troubleshooting common issues

Tracking Not Working

Symptoms: Links don't show tracking parameters

Solutions:

Verify AnyTrack tag is properly installed in <head> section
Check for JavaScript errors blocking tag execution
Ensure affiliate links are properly formatted URLs
Try manual tracking attributes if automatic detection fails

Conversions Not Recording

Symptoms: Clicks tracked but no conversions appear

Solutions:

Confirm postback URL is correctly entered in affiliate network
Check all required parameters are included in postback
Verify affiliate network is sending postbacks (check their logs)
Test with a known converting offer if possible
Contact AnyTrack support with your postback URL for validation

Data Discrepancies

Symptoms: Conversion counts don't match between platforms

Solutions:

Compare attribution windows between platforms
Check for duplicate tracking implementations
Verify timezone settings across all platforms
Review conversion deduplication settings
Account for affiliate network approval/rejection processes

Optimization strategies

Leverage AnyTrack's unique advantages

Cross-Platform Audiences

Create retargeting audiences from affiliate conversions and use them across Google Ads, Facebook, and TikTok

Enhanced Attribution

Use first-party data to improve attribution accuracy and optimize campaigns based on true performance

Lookalike Scaling

Build lookalike audiences from high-value affiliate customers to scale successful campaigns

Unified Reporting

Analyze performance across all networks in one dashboard with standardized metrics

Campaign optimization best practices

Start with proven offers:

Choose offers with good conversion history
Test with small traffic volumes initially
Monitor key metrics closely during ramp-up

Leverage enriched data:

Use session data to optimize targeting
Create segments based on customer journey
Track lifetime value, not just initial conversions

Scale with audiences:

Export converting visitors to ad platforms
Create lookalike audiences for expansion
Use cross-platform retargeting for better ROI

Advanced strategies

Multi-Touch Attribution

Strategy: Track the complete customer journey across multiple touchpoints

Implementation:

Enable view-through conversion tracking
Set appropriate attribution windows
Compare single-click vs. multi-touch attribution
Optimize based on customer lifetime value

Benefits:

Better budget allocation across channels
Improved understanding of customer journey
More accurate ROI calculations

Dynamic Audience Building

Strategy: Automatically create and update audiences based on conversion behavior

Implementation:

Set up automatic audience exports to ad platforms
Create segments based on offer categories
Build suppression lists for existing customers
Use event-based audience triggers

Benefits:

Reduced manual audience management
Faster campaign optimization
Improved ad relevance and performance

Network-specific optimization

ShareASale best practices

Merchant relationships: Build strong relationships with top-performing merchants
Deep linking: Use ShareASale's deep linking tools for better user experience
Seasonal offers: Leverage seasonal campaigns and special promotions
Creative testing: Test different banner sizes and promotional materials

CJ Affiliate optimization

Brand partnerships: Focus on established brands for higher conversion rates
Commission structures: Understand different commission models and optimize accordingly
Product feeds: Use CJ's product feeds for dynamic content creation
Cross-device tracking: Leverage CJ's cross-device capabilities

Impact optimization

Partner insights: Use Impact's detailed analytics for campaign optimization
Fraud protection: Leverage built-in fraud detection features
API integration: Use Impact's API for advanced campaign management
Cross-border tracking: Optimize for international campaigns

Compliance and privacy

Important considerations

Legal requirements:

Ensure GDPR/CCPA compliance for data collection
Include proper privacy disclosures for affiliate relationships
Follow FTC guidelines for affiliate marketing disclosures
Respect affiliate network terms regarding traffic sources

Data protection:

Use first-party data collection methods
Implement proper consent management
Maintain data security standards
Regular privacy policy updates

Affiliate compliance:

Follow network-specific promotional guidelines
Avoid prohibited traffic sources
Maintain brand compliance standards
Regular compliance audits

Support and resources

Getting immediate help

24/7 Support Chat

Available in your AnyTrack dashboard for instant technical assistance

Email Support

Contact [email protected] for detailed technical questions

Video Tutorials

Step-by-step video guides for common integration scenarios

Community Forum

Connect with other affiliates and share optimization strategies

Essential resources

AutoTag Documentation - Complete guide to automatic link tagging
Conversion API Setup - Advanced attribution configuration
Custom Audiences Guide - Building audiences from affiliate data
Attribution Models - Understanding different attribution approaches

Stay updated

AnyTrack regularly adds new affiliate network integrations and features. Check the Integration Catalog monthly for:

New network partnerships
Enhanced tracking capabilities
Additional optimization features
Platform updates and improvements

Ready to get started? Follow our quick setup guide above, and you'll be tracking affiliate conversions with enhanced attribution in under 10 minutes. Need help? Our support team is available 24/7 to ensure your success.