Affiliate Networks

AnyTrack connects with 77+ affiliate networks and sends conversion data to your ad platforms in real time. One postback URL per network is all it takes: no redirect links, no campaign-level setup, no manual data exports.

How It Works

AnyTrack tracks the full affiliate conversion funnel using a combination of client-side and server-side tracking:

1. Visitor arrives on your site from an ad campaign. The Tracking Tag captures the session, UTM parameters, and first-party data.
2. Visitor clicks an affiliate link. AutoTag appends the AnyTrack click_id to the link automatically so the affiliate network can pass it back on conversion.
3. Conversion happens on the advertiser's site. The affiliate network fires a Postback URL back to AnyTrack with the click_id, commission, and transaction details.
4. AnyTrack matches the conversion to the original session, enriches it with Event Attributes, and sends it to connected ad platforms via Conversion API.

The entire flow is server-side after the initial click, which means it works even when browsers block third-party cookies or restrict client-side tracking.

AnyTrack vs Traditional Affiliate Trackers

Rich Conversion Data

Every conversion AnyTrack receives from an affiliate network is enriched before it reaches your ad platforms. This matters because richer data means higher Event Match Quality, better ad optimization, and more accurate ROAS.

AnyTrack captures three categories of data per conversion:

Customer data collected by the Tracking Tag during the session: email (if submitted via a form), IP address, browser and device identifiers. These are hashed and sent to ad platforms to improve match rates.

Transaction data received from the affiliate network via postback: commission amount, transaction ID, offer name, and event type. AnyTrack normalizes these across networks so your reporting is consistent regardless of which network originated the conversion.

Session context captured by the Tracking Tag: UTM parameters, landing page, referrer, Google Analytics Client ID, and ad platform click IDs (gclid, fbclid, ttclid). This context is what enables cross-channel attribution.

Tracking Methods

Tracking Tag (Client-Side)

The Tracking Tag is a JavaScript snippet added to your website. It captures visitor sessions, fires OutboundClick events when visitors click affiliate links, and collects first-party data that improves attribution accuracy. Install it once per property and it covers all pages.

AutoTag (Automatic Link Tagging)

AutoTag scans your pages for affiliate links and appends the AnyTrack click_id as a query parameter. No manual link editing required. For links that AutoTag cannot detect (behind redirect plugins or URL shorteners), AutoScan identifies them automatically. If a link still is not recognized, you can add the --CLICK-ID-- token manually.

Server-Side Tracking via Postback

The postback URL is how affiliate networks send conversion data to AnyTrack. You add one postback URL to your affiliate network account, and every conversion fires a server-to-server request with the click_id, commission, and transaction details. AnyTrack matches it to the original session and forwards the enriched conversion to your ad platforms.

Each network article in this section includes the exact postback URL format and setup steps. Browse the Integration Catalog or select your network from the sidebar.