TradeDoubler

TradeDoubler Integration Overview

AnyTrack.io is the ultimate solution for marketers who want to maximize their ROI while remaining compliant with industry standards. The TradeDoubler and AnyTrack integration allows users to easily sync conversion data from TradeDoubler into AnyTrack, enabling them to accurately track conversions across platforms like Google Ads, Facebook Conversion API and TikTok API in real-time. using this powerful combination of tools ensures that your campaigns are optimized for maximum performance and profitability without sacrificing user privacy or violating any laws or regulations.

How does the TradeDoubler AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your TradeDoubler affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through Postback URL.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Standard Conversions

The TradeDoubler Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your TradeDoubler account.

https://t1.anytrack.io/hBtoE3hN/collect/tradedoubler?productName=${productName}&epi=${epi}&epi2=${epi2}&adId=${adId}&advertiserId=${advertiserId}&currencyId=${currencyId}&eventId=${eventId}&eventTypeId=${eventTypeId}&locationId=${locationId}&messageTypeId=${messageTypeId}&orderNumber=${orderNumber}&orderValue=${orderValue}&paymentId=${paymentId}&productId=${productId}&productName=${productName}&programId=${programId}&publisherCommission=${publisherCommission}&reportInfo=${reportInfo}&siteId=${siteId}&siteName=${siteName}&transactionId=${transactionId}&validationMethodId=${validationMethodId}&visitorId=${visitorId}

Setup Guide

Step #1: Add TradeDoubler to your AnyTrack Account

1. Go to the Integration Catalog, search for TradeDoubler.

2. Now click on the TradeDoubler cardand then Click on Install.

Step #2: Connect your TradeDoubler account

1. Copy the predefined Postback URL
2. Go to your TradeDoubler affiliate account.
3. Create a subscription
4. Set the name
5. Choose Method: GET
6. Paste the postback URL
7. Select standard event
8. Select post click lead and post click sale
9. message types: Select All (we will filter the events that should not be tracked)
10. Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API)

Validate your integration

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Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. View the Pixel Helper guide.

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends epi2 & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags TradeDoubler links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="tradedoubler" or rel="tradedoubler". More about Tracking Group.
  • Click ID Token: You Manually append the subid: &epi2=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your TradeDoubler account reports and see whether the epi2 parameters are passed to the offer links.

Here is an example of how you would manually update links fromtradedoubler:

<a href="https://example.foo/goto/tradedoubler" data-tracking-group="tradedoubler">Hover on theTradeDoubler Demo   
Link to see the AnyTrack `click_id`</a>

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Tracking

Tracking Group refers to the integration technology. For example, TradeDoubler Tracking Group tracking group is tradedoubler and ClickBank is ClickBank. The Tracking Group

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

TradeDoubler conversion payload example

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "`conversion_id`": "1011l2002827904",
  "publisher_reference":"mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}