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Skimlinks

The Skimlinks & AnyTrack integration enables marketers to track, measure, and optimize affiliate marketing performance by sending conversion data from Skimlinks directly to AnyTrack. This integration allows for real-time attribution of conversions across major advertising networks like Google Ads and Facebook, enhancing campaign ROI with minimal effort. Key features include automatic data collection, event tracking, and conversion API integration, ensuring comprehensive and accurate performance insights.

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Skimlinks Integration Overview

The Skimlinks & AnyTrack integration allows you to track, measure and optimize your affiliate marketing performance. By leveraging the power of both platforms, you can now send conversion data from Skimlinks directly into AnyTrack for accurate tracking and measurement. The data is then forwarded to major advertising networks like Google Ads, Facebook Conversion API and Tiktok API so that all conversions are accurately attributed across channel sources in real-time without any extra effort on your part. With this powerful combination of tools at hand, marketers can ensure maximum ROI on their campaigns with minimal time investment!

How does the Skimlinks AnyTrack integration work:

  1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
  2. Engagements: When visitors click on your Skimlinks affiliate links, AnyTrack does a few things:
    1. Collects granular data tied to the OutboundClick.
    2. Triggers Event Tracking API requests to your pixels and analytics.
  3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through API Integration.
  4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
  5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

ReferenceValueInformation
Tracking GroupskimlinksThe Tracking Group reference can be used to activate AutoTag.
Subid ParameterxcustThe Subid Parameter used to pass the AnyTrack click_id.
Tracking MethodAPI Integration-

Standard Conversions

Event NameDetailsData Source
OutboundClickWhen a visitor clicks on Skimlinks offer links.AnyTrack JS Tag
LeadWhen a free registration is recorded in Skimlinks.API Integration
PurchaseWhen a user generates a commission in Skimlinks.API Integration

The Skimlinks API Integration

The API Integration is fully pre-defined and ready to be implemented with your Skimlinks account.

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Before you begin

The Skimlinks integration requires that the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add Skimlinks to your AnyTrack Account

  1. Go to the Integration Catalog, search for Skimlinks.

Step #2: Connect your Skimlinks account

  1. Log in to the Publisher Hub
  2. Go to Toolbox > APIs > API Authentication credentials
  3. Retrieve your Client ID and Client Secret
  4. Return to the AnyTrack settings and fill the fields below
  5. Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (ex: Facebook Conversion API)

Validate your integration

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Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad networks and browser-side events. Learn more.

Link tracking

Since Tracking starts when visitors click on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends xcust & click_id data to affiliate links. Learn more about AutoTag.

  • Default: By default, AnyTrack automatically identifies and AutoTags Skimlinks links found on your website.
  • AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
  • Manual:
    • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="skimlinks" or rel="skimlinks". More about Tracking Group.
    • Click ID Token: You Manually append the subid: &xcust=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Skimlinks account reports and see whether the xcust parameters are passed to the offer links.

Updated 8 days ago