Modaramo Media

Modaramo Media Integration Overview

The Modaramo Media and AnyTrack integration simplifies conversion tracking by sending data directly from Modaramo Media to AnyTrack. From there, your conversion data flows automatically to Google Ads, Facebook Conversion API, and TikTok API for complete visibility across all channels.

How does the Modaramo Media AnyTrack integration work:

1. Traffic: AnyTrack collects traffic source and first-party data when visitors land on your website.
2. Engagements: When visitors click Modaramo Media affiliate links, AnyTrack captures the OutboundClick event and triggers tracking API requests to your analytics and Tracking Tags.
3. Conversions: AnyTrack receives conversion data in real-time from Modaramo Media via Postback URL when visitors convert on the merchant's website.
4. Attribution: AnyTrack processes conversions and reports them across the AnyTrack Dashboard.
5. Conversion API: AnyTrack forwards conversions to your ad platforms' Conversion API to optimize machine learning and ad performance with complete conversion data.

Technical details

Standard Conversions

The Modaramo Media Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your Modaramo Media account.

https://t1.anytrack.io/hBtoE3hN/collect/modaramomedia?aff_click_id={aff_click_id}&offer_id={offer_id}&offer_name={offer_name}&offer_ref={offer_ref}&goal_id={goal_id}&affiliate_id={affiliate_id}&affiliate_name={affiliate_name}&affiliate_ref={affiliate_ref}&source={source}&aff_sub={aff_sub}&aff_sub2={aff_sub2}&aff_sub3={aff_sub3}&aff_sub4={aff_sub4}&aff_sub5={aff_sub5}&aff_unique1={aff_unique1}&aff_unique2={aff_unique2}&aff_unique3={aff_unique3}&aff_unique4={aff_unique4}&aff_unique5={aff_unique5}&offer_url_id={offer_url_id}&offer_file_id={offer_file_id}&file_name={file_name}&advertiser_id={advertiser_id}&advertiser_ref={advertiser_ref}&adv_sub={adv_sub}&transaction_id={transaction_id}&sale_amount={sale_amount}&currency={currency}&payout={payout}&device_id={device_id}&session_ip={session_ip}&ip={ip}&datetime={datetime}

Setup Guide

Step #1: Add Modaramo Media to your AnyTrack Account

1. Go to the Integration Catalog, search for Modaramo Media.

2. Now click on the Modaramo Media cardand then Click on Install.

Step #2: Connect your Modaramo Media account

1. Copy the predefined Postback URL
2. Go to modaramo.com affiliate account
3. Navigate to the offer you wish to track
4. Scroll down and open the Tracking Tag / Postback settings
5. Click on “add a new pixel/postback”
6. Select the code type “postback"
7. Select the Goal
8. Paste the postback URL
9. Click on Create

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API)

Validate your integration

This section will enable you to validate the main aspects of your setup.

🔎

Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. View the Pixel Helper guide.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends aff_click_id & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags Modaramo Media links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="hasoffers" or rel="hasoffers". More about Tracking Group.
  • Click ID Token: You Manually append the subid: &aff_click_id=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Modaramo Media account reports and see whether the aff_click_id parameters are passed to the offer links.

Here is an example of how you would manually update links fromhasoffers:

<a href="https://example.foo/goto/modaramomedia" data-tracking-group="hasoffers">Hover on theModaramo Media Demo   
Link to see the AnyTrack `click_id`</a>

📘

Tracking

Tracking Group refers to the integration technology. For example, Modaramo Media Tracking Group tracking group is hasoffers and ClickBank is ClickBank. The Tracking Group

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Modaramo Media conversion payload example

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "`conversion_id`": "1011l2002827904",
  "publisher_reference":"mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}