[GA4] How to Integrate Google Analytics 4 with AnyTrack

What is the AnyTrack GA4 Integration?

The AnyTrack GA4 integration connects your AnyTrack account directly to Google Analytics 4. It uses server-side tracking to send conversion data from AnyTrack to your GA4 property automatically.

Key benefits:

• Automatic event sending - AnyTrack sends standard conversion events directly to GA4
• Complete data capture - Bypass ad blockers and browser restrictions
• Real-time tracking - See conversions appear in GA4 instantly

Why Use This Integration?

Stop losing conversion data Server-side tracking ensures your data reaches GA4 reliably, even when ad blockers or browser restrictions interfere.

See everything in one place View all your conversion data within GA4. No need to switch between platforms.

Make data-driven decisions Get detailed conversion insights to optimize campaigns and maximize ROI.

How to Set Up GA4 Integration

Before You Start

Make sure you have:

• An active GA4 property
• Admin access to your GA4 account
• AnyTrack account with conversion tracking set up

Step-by-Step Setup

1. Click on Google Analytics 4…

2. Click CONNECT

3. Select your Google account

Choose the Google account that has access to your GA4 property.

4. Select your GA4 property

Choose the GA4 property where you want to receive conversion data.

5. Select your data stream

Choose the web stream that matches your website.

6. Click NEXT

7. Authorize the connection

Click CONNECT to allow AnyTrack to send data to your GA4 property.

8. Enable Server-Side Tracking

Turn ON the Server-Side Tracking API. This sends conversion data directly from AnyTrack to GA4 without browser limitations.

9. Configure event mapping and save

Map your AnyTrack events to GA4 events, then click Save.

Mark Events as Key Events (Optional)

AnyTrack automatically sends standard conversion events to GA4. No setup required in GA4.

Want events in your GA4 reports? Mark them as "key events" in your GA4 interface:

1. Go to Configure > Events in GA4
2. Find the event you want to track
3. Toggle "Mark as key event"

Key events appear in your GA4 reports and can be used as conversion goals.

Test Your Integration

Use GA4 DebugView for Real-Time Testing

Watch your AnyTrack events flow into GA4 in real-time:

You'll need:

• Your connected GA4 property
• Google Analytics Debugger Chrome extension

You're All Set!

Your AnyTrack GA4 integration is now active. Conversion data will automatically flow from AnyTrack into your GA4 reports, giving you complete visibility into your marketing performance.