Integrate Google Analytics 4

What is the AnyTrack Google Analytics 4 Integration?

The AnyTrack Google Analytics 4 integration connects your AnyTrack account directly to Google Analytics 4 using server-side tracking to send conversion data automatically.

Key benefits:

• Automatic event sending — AnyTrack sends standard conversion events directly to Google Analytics 4
• Complete data capture — Bypass ad blockers and browser restrictions
• Real-time tracking — See conversions appear in Google Analytics 4 instantly

Why Use This Integration?

Stop losing conversion data Server-side tracking ensures your data reaches Google Analytics 4 reliably, even when ad blockers or browser restrictions interfere.

View all conversion data in one place Centralize all conversion tracking within Google Analytics 4 without switching platforms.

Make data-driven decisions Gain detailed conversion insights to optimize campaigns and maximize ROI.

How to Set Up Google Analytics 4 Integration

Prerequisites

Ensure you have:

• An active Google Analytics 4 property
• Admin access to your Google Analytics 4 account
• An AnyTrack account with conversion tracking configured

Step-by-Step Setup

1. Click on Google Analytics 4…

2. Click CONNECT

3. Select your Google account

Choose the Google account that has access to your Google Analytics 4 property.

4. Select your Google Analytics 4 property

Choose the Google Analytics 4 property where you want to receive conversion data.

5. Select your data stream

Choose the web stream that matches your website.

6. Click NEXT

7. Authorize the connection

Click CONNECT to allow AnyTrack to send data to your Google Analytics 4 property.

8. Enable Server-Side Tracking

Turn ON the Server-Side Tracking API. This sends conversion data directly from AnyTrack to Google Analytics 4 without browser limitations.

9. Configure event mapping and save

Map your AnyTrack events to Google Analytics 4 events, then click Save.

Mark Events as Key Events (Optional)

AnyTrack automatically sends standard conversion events to Google Analytics 4. No additional setup required in Google Analytics 4.

Mark events as "key events" in your Google Analytics 4 interface to display them in reports:

1. Go to Configure > Events in Google Analytics 4
2. Find the event you want to track
3. Toggle Mark as key event

Key events appear in your Google Analytics 4 reports and function as conversion goals.

Test Your Integration

Use Google Analytics 4 DebugView for Real-Time Testing

Watch your AnyTrack events flow into Google Analytics 4 in real-time:

You'll need:

• Your connected Google Analytics 4 property
• Google Analytics Debugger Chrome extension

Complete

Your AnyTrack Google Analytics 4 integration is now active. Conversion data flows automatically from AnyTrack into your Google Analytics 4 reports, giving you complete visibility into your marketing performance.