Google Ads Enhanced Conversions

Enhanced Conversions improve the accuracy of your conversion measurement and unlock more powerful bidding. This feature supplements your existing Conversion Tag by sending hashed first-party conversion data from your website to Google in a privacy-safe way.

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Not Sure Whether to Use Google Analytics 4 or Google Ads Conversions?
Read our in-depth comparison of Google Ads vs Google Analytics 4 to understand their features, benefits, and determine which tracking method suits your business needs.

Learn more on the Google Ads support website.

Prerequisites

An AnyTrack account with a Basic plan or higher
A Google Ads account with Standard or Admin permissions
A conversion goal configured in your Google Ads account
A conversion source that sends personal data to AnyTrack (for example, Shopify, ClickFunnels)

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Affiliate
Most affiliate networks don't provide the data required for Enhanced Conversions. Learn how to do affiliate marketing on Google Ads.

How AnyTrack and Google Ads Enhanced Conversions Work

When AnyTrack receives a conversion from your conversion sources, it parses the conversion data and sends it to Google Ads according to Enhanced Conversion requirements.

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Visit the integration catalog to connect a conversion source to your AnyTrack account.

Setup Guide

In Google Ads

Navigate to your conversion settings
Select the conversion goal you want to configure, or create a new conversion following this guide
Edit the conversion
Scroll down to the Enhanced Conversions option
- Turn on Enhanced Conversions
- Select Global Site Tag or Google Tag Manager and click Next

Add your site's URL so your Gtag is identified
Select the Edit Code option and Save

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If you previously set up Enhanced Conversions with another system or directly with Google Tag Manager, disable these settings before enabling AnyTrack.

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Settings summary checklist:

Enable Enhanced Conversions.

Using GTag or Google Tag Manager.

Manual setup.

Remove Old tags.

In AnyTrack

AnyTrack handles the data flow automatically—no code modifications required.

Connect with Google Ads (if not already done)
Map the conversion goals according to your requirements

Complete! From now on, any conversions eligible for Enhanced Conversions carry the relevant parameters and improve your ad attribution.

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Note
When you enable Enhanced Conversions, Google requires you to accept the terms of use. While Google doesn't currently enforce this requirement, expect enforcement in the future.

Enhanced Conversions FAQs

FAQ was last reviewed on 2026-03-06

What parameters does AnyTrack send to Google Ads?

AnyTrack sends every eligible parameter included in the conversion received from your conversion source. For example, Shopify sends all personal data including shipping and billing address.

Can I use a conversion action already configured for Enhanced Conversions?

Yes. Simply ensure the settings are updated according to AnyTrack requirements. In general, select the Edit Code option only.

Do I need to configure the Enhanced Conversion parameters?

No. Enable Enhanced Conversions in Google Ads for the relevant conversion goals. AnyTrack handles the entire process automatically.

Can I use Enhanced Conversions with a custom conversion source?

Yes. The only requirement is sending AnyTrack the required conversion attributes. They will be processed accordingly.

How do I handle diagnostic warnings from Google?

Diagnostics sometimes indicate that Enhanced Conversions are not processing because parameters are missing or malformed. Conversions still process, but some enhanced data may not. Warnings help improve data quality. If you're confident data is accurate but still receive warnings, contact support. Email address is the most important parameter; adding more parameters is recommended.

Can I use Enhanced Conversions for affiliate marketing campaigns?

Enhanced Conversions require specific customer data that most affiliate networks don't send. If your network does send this data, AnyTrack forwards it to Google Ads where you can activate Enhanced Conversions. This is uncommon in affiliate marketing.