ActiveWins

ActiveWins Integration Overview

The ActiveWins and AnyTrack integration provides a seamless conversion tracking experience. With this powerful combination, users can easily send conversion data from ActiveWins to AnyTrack, which then forwards it to popular platforms such as Google Ads, Facebook Conversion API, and TikTok API. This enables marketers to accurately track the effectiveness of their campaigns across all channels in real time so they can make informed decisions about their marketing strategies. Additionally, with the help of AnyTrack's advanced analytics tools and reporting capabilities, users also gain valuable insights into how well their ads are performing on each platform for more effective optimization efforts.

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This article was first published on 2023-04-19 and was last updated on 2023-05-31. If you notice something that is outdated, please suggest an edit.

How does the ActiveWins AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your ActiveWins affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your pixels and analytics.
3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real-time conversion data through API Integration.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI, and automatic optimization according to 100% of your conversion data.

Technical details

Standard Conversions

The ActiveWins API Integration

The API Integration is fully pre-defined and ready to be implemented with your ActiveWins account.

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Before you begin

The ActiveWins integration requires that the AnyTrack Tracking Tag be in the head section of your website or landing pages. Learn how to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add ActiveWins to your AnyTrack Account

1. Go to the Integration Catalog, search for ActiveWins.
2. Now click on the ActiveWins card and then click on Install.

Step #2: Connect your ActiveWins account

1. Follow this link to generate your security key.
2. Generate a new key (if you don’t have one already).
3. Add the following IP addresses: 0.0.0.0/255.255.255.255.
4. Copy the Security Key (ctrl+C).
5. Return to the AnyTrack settings and Paste the Security Key in the field below.
6. Save.

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API).

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since tracking starts when visitors click on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends c & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags ActiveWins links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirect plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="incomeaccess" or rel="incomeaccess". More about Tracking Group.
  • Click ID Token: You manually append the subid: &c=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your ActiveWins account reports and see whether the c parameters are passed to the offer links.

FAQ & Troubleshooting

• Can I import past conversions into AnyTrack?
  No. AnyTrack can only ingest conversions triggered following a visitor session on your website.

• Can I track direct linking campaigns?
  Yes, but this requires a custom setup. Please refer to this article.

• Can I use a different subid parameter than the one predefined by AnyTrack?
  No.

• Can I track conversions without the click_id?
  No. The click_id passed to the ActiveWins links is required to track conversions.

• The Conversion Event Name is not what I am expecting, how can I change it?
  You can update the Event Mapping in the Integration page.

Take these steps to troubleshoot errors you encounter in AnyTrack

• General troubleshooting
  • Verify that your tracking tag is set in the head section of your website.
  • If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed.