MediaGo Integration with AnyTrack

MediaGo Integration Overview

MediaGo is a powerful native and display traffic source trusted by performance marketers worldwide. When paired with AnyTrack, achieve seamless tracking, real-time attribution, and automatic conversion synchronization. This guide is designed for eCommerce, affiliate, lead generation, and information product marketers and agencies who want to:

Set up campaign tracking with MediaGo
Ensure accurate data flows into AnyTrack
Troubleshoot and resolve common tracking issues

Prerequisites

Prepare the following before starting:

An active MediaGo account with access to campaign-level settings
An AnyTrack account with a Personal Plan
The AnyTrack Tag installed on your landing pages
Basic understanding of UTM parameters and macros

MediaGo Tracking Parameters

MediaGo provides dynamic macros that populate tracking URLs with campaign-specific data. Here's how these parameters map to AnyTrack:

Parameter Name	MediaGo Macro	Description
`utm_source=mediago`	`mediago`	Identifies MediaGo as the traffic source
`utm_medium`	`cpc`	Type of traffic
`utm_campaign`	`${CAMPAIGN_NAME}`	Campaign name for top-level grouping
`utm_id`	`${CAMPAIGN_ID}`	Internal MediaGo campaign identifier
`utm_content`	`${AD_TITLE}`	Ad title for content-level differentiation
`utm_term`	`${ASSET_ID}`	Unique identifier for the ad asset
`ad_id`	`${AD_ID}`	Unique ad ID for tracking at creative level
`ad_asset_name`	`${AD_ASSET_NAME}`	File name of the asset (for example, banner image)
`tracking_id`	`${TRACKING_ID}`	Required for postback-based conversion tracking
`bid_time_stamp`	`${BID_TIME_STAMP}`	Timestamp of ad auction event
`platform`	`${PLATFORM}`	Device type (mobile, desktop)
`cpc`	`${CPC}`	Cost-per-click value
`publisher_name`	`${PUBLISHER_NAME}`	Domain where the ad displayed
`site_id`	`${SITE_ID}`	MediaGo's site identifier
`content_name`	`${CONTENT_NAME}`	Page content category

MediaGo UTM Parameters Tracking Template

Use this template in your MediaGo campaign settings:

?`utm_source`=mediago&`utm_campaign`=${CAMPAIGN_NAME}&`utm_content`=${AD_TITLE}&`utm_term`=${ASSET_ID}&ad_id=${AD_ID}&ad_asset_name=${AD_ASSET_NAME}&utm_id=${CAMPAIGN_ID}&tracking_id=${TRACKING_ID}&bid_time_stamp=${BID_TIME_STAMP}&platform=${PLATFORM}&cpc=${CPC}&publisher_name=${PUBLISHER_NAME}&site_id=${SITE_ID}&content_name=${CONTENT_NAME}

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Pro Tip
Append the template to your ad destination URL.

Implement the Tracking Template

Follow these steps to implement and validate your MediaGo tracking:

Log in to MediaGo
Navigate to your campaign or ad group settings
Locate the Tracking URL field
Paste the template and adjust the base URL
Save your changes

Testing and Troubleshooting

If something's not working:

Check your URL for typos in macros (${AD_ID}, not {ADID})
Ensure AnyTrack is active on the landing page
Use AnyTrack's real-time tracking log to see incoming event data
Review ad redirects to ensure no parameter stripping occurs

MediaGo Postback Tracking Setup via Zapier

Enable conversion postbacks in MediaGo using tracking_id for matchback.

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This setup only works if you added the UTM tracking template to your ads.

Best Practices

Use clear, lowercase campaign names (for example, spring_sale_2025)
Enable AutoTag in AnyTrack for faster integration
Always preview live ads and inspect URLs with UTM inspection tools
Respect user privacy — MediaGo and AnyTrack work with GDPR/CCPA standards

FAQs

Q: Can I use the same URL across multiple MediaGo campaigns? A: Yes. The dynamic macros make the tracking URL campaign-agnostic.

Q: What if my parameters aren't showing in AnyTrack? A: Use the Debugger or verify if redirects are stripping parameters.

Q: Can I track conversions back to specific creatives? A: Yes. Using ad_id, ad_asset_name, and ad_title gives you full visibility.