MediaGo Integration
Set up and optimize your MediaGo campaigns with AnyTrack. Enable real-time tracking, seamless conversion attribution, and troubleshoot common issues with our easy step-by-step guide.
MediaGo Integration Overview
MediaGo is a powerful native and display traffic source trusted by performance marketers worldwide. When paired with AnyTrack, marketers can achieve seamless tracking, real-time attribution, and automatic conversion synchronization. This guide is designed for eCommerce, affiliate, lead generation, info product marketers, and agencies who want to:
- Set up campaign tracking with MediaGo
- Ensure accurate data flows into AnyTrack
- Troubleshoot and resolve common tracking issues.
Prerequisites
Before you dive in, make sure you have the following ready:
- ✅ An active MediaGo account with access to campaign-level settings
- ✅ An AnyTrack account with a Personal Plan
- ✅ The AnyTrack tag installed on your landing pages.
- ✅ Basic understanding of UTM parameters and macros
Understanding MediaGo tracking parameters
MediaGo provides dynamic macros that populate tracking URLs with campaign-specific data. Here’s how these parameters map to AnyTrack:
| Parameter Name | MediaGo Macro | Description |
|---|---|---|
utm_source=mediago | mediago | Identifies MediaGo as the traffic source |
utm_medium | cpc | Type of traffic |
utm_campaign | ${CAMPAIGN_NAME} | Campaign name for top-level grouping |
utm_id | ${CAMPAIGN_ID} | Internal MediaGo campaign identifier |
utm_content | ${AD_TITLE} | Ad title for content-level differentiation |
utm_term | ${ASSET_ID} | Unique identifier for the ad asset |
ad_id | ${AD_ID} | Unique ad ID for tracking at creative level |
ad_asset_name | ${AD_ASSET_NAME} | File name of the asset (e.g., banner image) |
tracking_id | ${TRACKING_ID} | Required for postback-based conversion tracking |
bid_time_stamp | ${BID_TIME_STAMP} | Timestamp of ad auction event |
platform | ${PLATFORM} | Device type (mobile, desktop) |
cpc | ${CPC} | Cost-per-click value |
publisher_name | ${PUBLISHER_NAME} | Domain where the ad was displayed |
site_id | ${SITE_ID} | MediaGo's site identifier |
content_name | ${CONTENT_NAME} | Page content category |
MediaGo UTM parameters tracking template
Here’s the template you’ll use in your MediaGo campaign settings:
?utm_source=mediago&utm_campaign=${CAMPAIGN_NAME}&utm_content=${AD_TITLE}&utm_term=${ASSET_ID}&ad_id=${AD_ID}&ad_asset_name=${AD_ASSET_NAME}&utm_id=${CAMPAIGN_ID}&tracking_id=${TRACKING_ID}&bid_time_stamp=${BID_TIME_STAMP}&platform=${PLATFORM}&cpc=${CPC}&publisher_name=${PUBLISHER_NAME}&site_id=${SITE_ID}&content_name=${CONTENT_NAME}
Pro Tip:
Append the template to your ad destination URL.
How to Implement the Tracking Template
Follow these steps to implement and validate your MediaGo tracking:
- Log in to MediaGo
- Navigate to your campaign or ad group settings
- Locate the “Tracking URL” field
- Paste the template and adjust the base URL
- Save your changes
Testing & Troubleshooting
If something’s not working:
- Check your URL for typos in macros (
${AD_ID}, not{ADID}) - Ensure AnyTrack is active on the landing page
- Use AnyTrack’s real-time tracking log to see incoming event data
- Review ad redirects to ensure no parameter stripping is occurring
MediaGo Postback tracking setup via Zapier
Enable conversion postbacks in MediaGo using tracking_id for matchback
Pay attention
This setup only works if you have added the utm tracking template to your ads.
Best Practices
- ✅ Use clear, lowercase campaign names (e.g.,
spring_sale_2025) - ✅ Enable AutoTag in AnyTrack for faster integration
- ✅ Always preview live ads and inspect URLs with UTM inspection tools
- ✅ Respect user privacy — MediaGo + AnyTrack work with GDPR/CCPA standards
FAQs
Q: Can I use the same URL across multiple MediaGo campaigns?
A: Yes, the dynamic macros make the tracking URL campaign-agnostic.
Q: What if my parameters aren’t showing in AnyTrack?
A: Use the Debugger or verify if redirects are stripping parameters.
Q: Can I track conversions back to specific creatives?
A: Yes, using ad_id, ad_asset_name, and ad_title gives you full visibility.
Updated 19 days ago