Pinterest Ads

Track Pinterest Ads conversions with AnyTrack using UTM parameters and custom audiences. Build targeted audience segments and measure campaign ROI without direct platform integration.

Why UTM Parameters Matter for Pinterest Ads

Pinterest doesn't offer direct API integration with AnyTrack for conversion tracking. Instead, you use UTM parameters to track campaign performance. UTM parameters pass campaign details (source, medium, campaign name, etc.) through your website so AnyTrack can attribute conversions back to the Pinterest campaign that generated them. Without UTM parameters, AnyTrack cannot distinguish between traffic from different Pinterest campaigns or ad groups.

Track any conversion originating from your Pinterest campaigns and build custom audiences from users coming from Pinterest Ads.

How to Track Pinterest Ads in AnyTrack

Use the following Tracking Tag template, which includes standard UTM parameters and Pinterest dynamic parameters.

`utm_source`=pinterest&`utm_medium`=cpc&`utm_content`={adgroupname}&`utm_term`={keyword}&`utm_campaign`={campaignname}&utm_id={campaignid}&adGroupId={adgroupid}&adGroupName={adgroupname}&creativeId={creativeid}&`utm_term`={keyword}&device={device}&keywordId={keywordid}&adId={adid}

At runtime, AnyTrack substitutes all tracking parameters with real values from your ads.

Where You'll See Campaign Performance

In AnyTrack

Campaign Reports include all traffic and campaign data from your Pinterest Ads. Reports break down by campaigns, ad groups, ads, and keywords.

In Google Analytics

All UTM parameters track and attribute campaign data and conversions in Google Analytics.

Use Pinterest Conversions Across Ad Platforms

When AnyTrack tracks conversions, they automatically sync to your analytics and Tracking Tags to create custom audiences.

Use conversions generated by Pinterest Ads to build custom audiences in Google Analytics and Facebook Ads.

Updated about 14 hours ago