Campaign Report Options
Advanced options, configuration, and troubleshooting for the Campaign Report in AnyTrack. Configure metrics, columns, and column groups for reporting.
This page covers the available metrics, column options, and platform-specific limitations for the Campaign Report. Use these options to customize your report view and understand how each metric is calculated.
Campaign Metrics Limitation for Microsoft Ads, Taboola, and Outbrain
The Campaign Report in AnyTrack does not fetch campaign metrics such as Amount Spent, Attributed Results, and Attributed Revenue for Microsoft Ads, Taboola, or Outbrain. Consult these metrics in the respective platform reports. This limitation does not affect the quality of data sent to the Conversion APIs of these networks. AnyTrack fetches campaign data from Meta Ads, Google Ads, and TikTok Ads only. To inspect individual conversion events, use the Conversions Report.
Campaign metrics are not available for Microsoft Ads, Taboola, and Outbrain.
Available Metrics
The following metrics can be added to the Campaign Report using Columns.
Click on Customize Columns to find all the metrics available for the Campaign Report.
Conversions Rate
| Metric | Definition | Formula |
|---|---|---|
| Outbound Click Rate | Outbound click rate is the percentage of visitors who click an external link compared to total pageviews | Number of Outbound Clicks ÷ Number of Pageviews) × 100 |
| Form Submit Rate | Is the percentage of visitors who submit a form compared to the total number of pageviews. | Number of Form Submissions ÷ Number of Pageviews or Sessions) × 100 |
| View Content Rate | The percentage of users who view specific content out of the total number of users who interacted with an ad or site. | View Content Rate = (Number of Content Views / Total Interactions) × 100 |
| Add to Cart Rate | The percentage of users who add items to their cart out of the total number of users who interacted with an ad or site. | Add to Cart Rate = (Number of Add to Carts / Total Interactions) × 100 |
| Initiate Checkout Rate | The percentage of users who initiate the checkout process out of the total number of users who interacted with an ad or site. | Initiate Checkout Rate = (Number of Initiated Checkouts / Total Interactions) × 100 |
| Lead Rate | The percentage of users who become leads out of the total number of users who interacted with an ad or site. | Lead Rate = (Number of Leads / Total Interactions) × 100 |
| Complete Registration Rate | The percentage of users who complete a registration process out of the total number of users who interacted with an ad or site. | Complete Registration Rate = (Number of Completed Registrations / Total Interactions) × 100 |
| Purchase Rate | The percentage of users who make a purchase out of the total number of users who interacted with an ad or site. | Purchase Rate = (Number of Purchases / Total Interactions) × 100 |
| Add Payment Info Rate | The percentage of users who add payment information out of the total number of users who interacted with an ad or site. | Add Payment Info Rate = (Number of Add Payment Info Actions / Total Interactions) × 100 |
Tracking Events
| Metric | Definition | Source |
|---|---|---|
| Page View | The number of times a page on your website is viewed. | AnyTrack Tracking Tag |
| Outbound Click | The number of clicks that lead users away from your site to another domain. | AnyTrack Tracking Tag |
| Form Submit | The number of times a user submits a form on your site. | AnyTrack Tracking Tag |
| View Content | The number of times specific content on your site is viewed. | AnyTrack Tracking Tag |
| Add to Cart | The number of times users add items to their shopping cart on your site. | AnyTrack Integrations |
| Initiate Checkout | The number of times users start the checkout process on your site. | AnyTrack Integrations |
| Lead | The number of users who express interest in your product or service by providing contact information. | AnyTrack Integrations |
| Complete Registration | The number of users who complete a registration process on your site. | AnyTrack Integrations |
| Purchase | The number of completed transactions or sales on your site. | AnyTrack Integrations |
| Add Payment Info | The number of times users add payment information during the checkout process on your site. | AnyTrack Integrations |
Costs
| Metric | Definition | Formula | Source |
|---|---|---|---|
| Cost per PageView | The average cost incurred for each page view generated from an ad campaign. | Cost per PageView = Total Ad Spend / Number of PageViews | |
| Cost per Outbound Click | The average cost incurred for each outbound click (clicks that lead users away from the platform to your site). | Cost per Outbound Click = Total Ad Spend / Number of Outbound Clicks | |
| Cost per FormSubmit | The average cost incurred for each form submission. | Cost per FormSubmit = Total Ad Spend / Number of Form Submissions | |
| Cost per ViewContent | The average cost incurred for each content view. | Cost per ViewContent = Total Ad Spend / Number of Content Views | |
| Cost per AddToCart | The average cost incurred for each "add to cart" action. | Cost per AddToCart = Total Ad Spend / Number of Add to Carts | |
| Cost per InitiateCheckout | The average cost incurred for each initiated checkout process. | Cost per InitiateCheckout = Total Ad Spend / Number of Initiated Checkouts | |
| Cost per Lead | The average cost incurred for acquiring a lead. | Cost per Lead = Total Ad Spend / Number of Leads | |
| Cost per Complete Registration | The average cost incurred for each completed registration. | Cost per Complete Registration = Total Ad Spend / Number of Completed Registrations | |
| Cost per Purchase | The average cost incurred for each purchase made. | Cost per Purchase = Total Ad Spend / Number of Purchases | |
| Cost per AddPaymentInfo | The average cost incurred for each instance of payment information being added. | Cost per AddPaymentInfo = Total Ad Spend / Number of Add Payment Info Actions |
Performance
| Metric | Definition | Formula | Source |
|---|---|---|---|
| Sessions | The total number of sessions initiated by all users to your site within a given period. | ||
| New Visitors | The number of unique visitors who visit your site for the first time. | ||
| Revenue | The total income generated from sales. | AnyTrack Integrations | |
| Amount Spent | The total amount of money spent on an ad campaign. | Ad Platform | |
| Reach | The total number of unique users who have seen your ad. | ||
| Impressions | The total number of times your ad is displayed, regardless of whether it is clicked. | ||
| Link Clicks | The number of times users clicked on the link in your ad. | ||
| Interactions | The total number of engagements (likes, shares, comments) with your ad. | ||
| Engagements | The total number of actions users take involving your ad or page (likes, comments, shares). | ||
| Attributed Results | The results (e.g., conversions, sales) that are directly attributed to your ad campaign. | Ad Platform | |
| Attributed Revenue | The total revenue that can be directly attributed to your ad campaign. | Ad Platform | |
| Other Results | Any additional outcomes from your ad campaign not covered by the primary metrics. | ||
| All Results | The comprehensive summary of all outcomes and metrics related to your ad campaign. | ||
| CPP (Cost per Purchase) | The average cost incurred for each purchase made. Equivalent to Cost per Purchase. | ||
| CPM (Cost per Mille) | The cost incurred per 1,000 impressions of your ad. | CPM = Total Ad Spend / Number of Impressions × 1000 | |
| CPC (Cost per Click) | The average cost incurred for each click on your ad. | CPC = Total Ad Spend / Number of Clicks | |
| CTR (Click-Through Rate) | The percentage of ad impressions that result in clicks. | CTR = Number of Clicks / Number of Impressions × 100 | |
| Frequency | The average number of times each unique user sees your ad. | Frequency = Total Impressions / Unique Reach | |
| ROAS (Return on Ad Spend) | The revenue generated for every dollar spent on advertising. Calculated from actual revenue and ad spend. | ROAS = Revenue from Ad Campaign / Cost of Ad Campaign | Revenue from AnyTrack Integrations. Cost from Ad Platform. |
Frequently Asked Questions
FAQ was last reviewed on 2026-03-07
A session is a visit to your site. It starts when a user arrives and ends after 30 minutes of inactivity (by default). A pageview is every time a page is loaded or reloaded, even within the same session.
AnyTrack fetches campaign-level metrics (Amount Spent, Attributed Results, Attributed Revenue) from Meta Ads, Google Ads, and TikTok Ads only. If you are running campaigns on Microsoft Ads, Taboola, or Outbrain, these metrics will show zero in the Campaign Report. Check those platform dashboards directly.
Currently, Meta Ads, Google Ads, and TikTok Ads send cost and performance data to AnyTrack. Microsoft Ads, Taboola, and Outbrain do not provide campaign metrics, though conversion data still flows through their Conversion APIs.
ROAS stands for Return on Ad Spend. It is calculated by dividing the revenue tracked by AnyTrack integrations by the ad spend reported by the ad platform. A ROAS of 3.0 means you earned $3 for every $1 spent.
Updated 4 days ago