AnyTrack Multiaccount

AnyTrack Integration Overview

AnyTrack is a conversion tracking and analytics platform that integrates with Google Ads, the Facebook Conversion API, TikTok Ads, and more. Track every user interaction on your website to measure ROI across multiple channels. Send detailed data from AnyTrack directly to other platforms for real-time insights into campaign performance.

How AnyTrack Multiaccount Integration Works

1. Traffic: AnyTrack collects traffic source and first-party data when visitors land on your website
2. Engagements: When visitors click AnyTrack affiliate links, AnyTrack collects granular OutboundClick data and triggers Event Tracking API requests to your tracking pixels and analytics
3. Conversions: AnyTrack receives real-time conversion data through webhook when visitors convert on the merchant’s website
4. Attribution: AnyTrack processes conversion data and reports it across the AnyTrack Dashboard
5. Conversion API: AnyTrack sends conversions to your Ad Platforms’ Conversion API for machine learning and automatic optimization based on 100% of your conversion data

Technical Details

Reference	Value	Information
Tracking Group	AnyTrack	Use this to activate AutoTag
Subid Parameter	atrefid	Passes the AnyTrack click_id
Tracking Method	Webhook	Conversion data is sent via webhook

Standard Conversions

Event Name	Details	Data Source
OutboundClick	When a visitor clicks AnyTrack offer links	AnyTrack JS Tag
Lead	When a free registration is recorded	Webhook
Purchase	When a user generates a commission	Webhook

The AnyTrack Webhook

The Webhook is fully pre-defined and ready to be implemented with your AnyTrack account.

https://t1.anytrack.io/hBtoE3hN/collect/anytrack-test

❗

The AnyTrack integration requires the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn how to Install the AnyTrack Tag on your website.

Setup Guide

Step 1: Add AnyTrack to Your Account

1. Go to Integration Catalog and search for AnyTrack

2. Click the AnyTrack card and click Install

Step 2: Connect Your AnyTrack Account

1. Copy the predefined postback URL

2. Go to your property webhook settings

3. Click New Webhook

4. Paste the postback URL in the Webhook URL field

5. Choose the events you want to send

6. Save

Step 3: Adjust Event Mapping

Event Mapping defines which events to track and maps them to Conversion Events you’ll send to your Ads Integrations (e.g., the Facebook Conversion API)

---

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link Tracking

Verify that your links are tracked and AutoTagged since tracking starts when visitors click offer links.

AutoTag Methods

🔥

Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends atrefid & click_id data to affiliate links. Learn more about AutoTag.

• Default: AnyTrack automatically identifies and AutoTags AnyTrack links on your website
• AutoScan: AnyTrack scans links embedded in redirect plugins and AutoTags them accordingly
• Manual:
  • Tracking Group Attribute: Add the tracking group attribute to links: data-tracking-group="AnyTrack" or rel="AnyTrack". More about Tracking Group.
  • Click ID Token: Manually append &atrefid=--CLICK-ID-- to the offer link

Once the links are set up, you can check in your AnyTrack account reports and see whether the atrefid parameters are passed to the offer links.

Example of manually updating links from AnyTrack:

<a href="https://example.foo/goto/anytrack" data-tracking-group="AnyTrack">Hover on the AnyTrack Demo Link to see the AnyTrack click_id</a>

Hover on the AnyTrack Demo Link to see the AnyTrack click_id

📘

Tracking

Tracking Group refers to the integration technology. For example, AnyTrack Tracking Group is AnyTrack and ClickBank is ClickBank.

Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

AnyTrack conversion payload example

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "conversion_id": "1011l2002827904",
  "publisher_reference":"mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}

---

Related Resources

• Install AnyTrack Tag
• AutoTag
• Integration Event Log

FAQ and Troubleshooting

FAQ was last reviewed on 2026-07-16

Can I import past conversions into AnyTrack?

No. AnyTrack ingests only conversions triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires custom setup. See the Deeplink guide.

Can I use a different subid parameter?

No, use the AnyTrack predefined parameter (atrefid).

Can I track conversions without the click_id?

No. The click_id passed to AnyTrack links is required for conversion tracking.

How do I change the Conversion Event Name?

Update Event Mapping on the Integration page.

Troubleshoot Errors

General Troubleshooting

• Verify your Tracking Tag is in the head section of your website
• If on the Free plan, verify you haven’t reached the monthly traffic limit and upgrade if needed

Conversion Sources

When conversions aren’t tracking or most trigger errors, follow the guidelines below.

🚧

Before

Inspect the conversion log to identify error types and troubleshoot using these guidelines.

Native Integrations

Native integrations are predefined in the catalog and should provide error-free data flow. The most common error is an unknown or missing click_id when AutoTag couldn’t be activated.

• Verify links are not hidden behind JavaScript or double redirects
• Check that links are in standard a elements
• Try manually setting the tracking group attribute (see integration guidelines)
• Verify offers aren’t getting traffic from sites without the AnyTrack Tag
• If newly installed, errors may be from traffic not yet tracked by AnyTrack

Conversion data shows no error but isn’t validated:

• Verify the webhook in the integration matches the predefined webhook
• Copy the Event Reference from the Conversion Event Log and contact support

Not receiving any conversions:

• Verify the webhook is set and active in your platform
• Check that you’re passing the correct atrefid parameter to the offer link
• Verify the postback URL is correctly inserted in the custom integration