RevContent

RevContent is a leading content marketing platform providing performance marketers with highly engaged audiences through direct partnerships with world-class publishers.

Prerequisites

• A RevContent Account
• An AnyTrack account with a Personal Plan or higher

Integration Overview

Use AnyTrack's Webhook feature to send conversions from AnyTrack to RevContent automatically.

Setup Guide

Step 1: Update Your Ads with the Tracking URL Template

Update your ads with the appropriate URL tracking template before receiving conversions:

`utm_source`=revcontent&`utm_medium`=cpc&`utm_term`={advtargets}&`utm_content`=  
{contentheadline}&`utm_campaign`={boostname}&utm_id={boostid}&placement  
={sitename}&widgetid={widgetid}&contentid={contentid}

Apply tracking variables to all content within a boost:

1. Navigate to the boost's Settings section
2. Locate the Tracking section at the bottom and click the gear icon to the right of Tracking Code

In the tracking template, map these fields:

• Source = revcontent
• Medium = cpc
• Term = {adv_targets}
• Content = {content_headline}
• utm_id = {boostid}
• placement = {site_name}
• widgetid = {widgetid}
• contentid = {contentid}

After setup, your template will look like:

`utm_source`=revcontent&`utm_medium`=cpc&`utm_term`={advtargets}&`utm_content`={contentheadline}&`utm_campaign`={boostname}&utm_id={boostid}&placement={sitename}&widgetid={widgetid}&contentid={contentid}

Step 2: Get Your API Key

Retrieve your API Key from your RevContent account settings.

Step 3: Request Your Integration

Complete this integration request form. After validation, you'll receive an email with your webhook URL.

Step 4: Install the Integration

Navigate to the webhook section in AnyTrack and:

1. Create a new webhook
2. Paste the Webhook URL from your email
3. Select the conversion events to send
4. Save

Your conversions now sync automatically to RevContent.

Important Notes

• Regenerate your webhook URL if you modify or cancel your RevContent API Key
• Configure your URL tracking template — conversions won't trigger without it
• This integration filters data by UTM parameters from your campaign URLs. Set your template in RevContent or conversions will be filtered out