Amazon Associates

Learn how to integrate Amazon Associates affiliate program with your AnyTrack account.

Amazon Associates Integration Overview enables you to accurately assess the performance of advertising campaigns that generate the most clicks on your Amazon affiliate links. By integrating first-party data along with conversion data from your other AnyTrack integrations, the platform enhances the effectiveness of the ad targeting algorithms.


Conversion Tracking Limitation

Since Amazon does not accept tracking parameters nor does it offer a postback notification system, we are unable to track conversions directly. We can only track clicks on the links.

How does the Amazon Associates AnyTrack integration work:

  1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
  2. Engagements: When visitors click on your Amazon Associates affiliate links, AnyTrack does a few things:
    1. Collects granular data tied to the OutboundClick.
    2. Triggers Event Tracking API requests to your pixels and analytics.
  3. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
  4. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Tracking GroupamazonThe Tracking Group reference can be used to activate AutoTag.
Subid Parameter-Amazon does not let you add any subid tracking parameter to track unique clicks.
Tracking MethodJS Tracking TagThe AnyTrack tracking tag automatically triggers OutboundClick events when visitors click on your Amazon links.


Difference between Subid and Tracking ID

In affiliate marketing jargon, a subid is used to pass a unique click_id every time a visitor clicks on an offer link.

The Amazon Tracking ID can carry a predefined value into an Amazon product link. These Tracking IDs can be used to aggregate reports and commissions - for example: tid=socialmedia

Note: AnyTrack will never AutoTag your Amazon Associate links.

Standard Conversion

Event NameDetailsData Source
OutboundClickWhen a visitor clicks on Amazon Associates offer links.AnyTrack JS Tag

The Amazon Associates Integration

The is fully pre-defined and ready to be implemented with your Amazon Associates account.


Before you begin

The Amazon Associates integration requires that the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add Amazon Associates to your AnyTrack Account

  1. Go to the Integration Catalog, search for Amazon Associates.
Integration Catalog
  1. Now click on the Amazon Associates cardand then Click on Install.
Amazon Associates Integration Page

Step #2: Connect your Amazon Associates account

Validate your integration

This section will enable you to validate the main aspects of your Amazon Associate integration.

Link tracking

Since Tracking starts when visitors clicks on Amazon Links, you should verify that your links are tracked.

AutoTag Methods


Good to know

AnyTrack does not send subid parameters to your amazon associate links, so Autotag is disabled.


Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends click_id data to affiliate links. Learn more about AutoTag.

  • Default: By default, AnyTrack automatically identifies and AutoTags Amazon Associates links found on your website.
  • AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
  • Manual:
    • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="amazon" or rel="amazon". More about Tracking Group.
    • Click ID Token: You Manually append the subid: &=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Amazon Associates account reports and see whether the `` parameters are passed to the offer links.

Here is an example of how you would manually update links from amazon:

<a href="" data-tracking-group="amazon">Hover on theAmazon Associates Demo   
Link to see the AnyTrack `click_id`</a>


Tracking Group

Tracking Group refers to the integration technology. For example, Amazon Associates Tracking Group tracking group is amazon and ClickBank is clickbank. The Tracking Group

Conversion Tracking


Unfortunately, Amazon doesn't offer any type of sales tracking with external systems so there's nothing to validate.

FAQ & Troubleshooting

  • Can I import past conversions into Anytrack?

    No. Anytrack can only track conversions that have been triggered following a visitor session on your website.
  • The Conversion Event Name is not what I am expecting, how can I change it?

    You can update the Event Mapping in the Integration page.

Take these steps to troubleshoot errors you encounter in AnyTrack

  • General troubleshooting

    • Verify that your tracking tag is set in the head section of your website.
    • If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed.