LeadByte integration

LeadByte Integration Overview

The integration between LeadByte and AnyTrack enables you to get the most out of your marketing efforts. By connecting both platforms, conversion data is automatically sent from LeadByte to AnyTrack, which in turn forwards it on to Google Ads, Facebook Conversion API or Tiktok API - giving you real-time insights into how effective your campaigns are. With one click tracking set up through our simple setup wizard, capture more conversions without any extra effort! Automate repetitive tasks and save time while optimizing for better ROI results with this powerful platform combination.

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Prerequisites:

• Your form has been configured to to receive the anytrack clickid
• The anytrack tag is in the head section of your website (where the forms are located)
• You have updated your LeadByte POST URL to include the c3 parameter.
• Please review the LeadByte knowledge base article to learn more about the LeadByte Integration with Anytrack.

How does the LeadByte AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Form submission: When a visitor submits the form on your website, anytrack will automatically pass the anytrack click_id into the form.
3. Conversion flow:
   1. When a visitor submits a form and is accepted, Leadbyte sends the lead event to Anytrack.
   2. When the lead is validated, leadbyte sends a completeregisration event to Anytrack
   3. When a lead is sold, leadbyte sends a Purchase event to Anytrack.
4. Conversion API: As conversions happen, AnyTrack then sends your conversions to your Ad Platforms' Conversion API.

Technical details

Standard Conversions

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Good to know

If you are funneling your leads through a form provider such as Typeform, Anytrack will trigger a Lead event.

Note that the parameter sent to Tyypeform is at_click_id so when you forward the lead data to LeadByte you need to pass the value of the clickid to the c3 parameter.

The LeadByte Webhook

The Webhook is fully pre-defined and ready to be implemented with your LeadByte account.

https://t1.anytrack.io/xxxxxxx/collect/leadbyte

Leadbyte webhook Payload example:

Check line 39 for the c3 parameter and anytrack clickid

{
  "count": 1,
  "index": 0,
  "callbackType": "LEAD-SOLD_UNSOLD",
  "record": {
    "campaign": {
      "name": "Campaign name",
      "reference": "1",
      "currency": "USD",
      "id": 1,
      "deliveryModel": "Hybrid"
    },
    "buyers": [
      {
        "name": "Lead buyer name",
        "reference": "12",
        "revenue": 260,
        "id": 31,
        "status": "Sold"
      }
    ],
    "lead": {
      "contactemail": true,
      "firstname": "John Doe",
      "county": "California",
      "source": "google",
      "ssid": null,
      "phone1": "7024888888",
      "sid": "1",
      "street1": null,
      "id": 4400320,
      "street2": null,
      "contactphone": true,
      "email": "[email protected]",
      "optinurl": null,
      "received": "2023-05-29T07:10:09Z",
      "c1": null,
      "c2": null,
      "c3": "XXXXXXPkXHcuKgRM5NHep8dv7exre7T3a5",
    },
    "callbackReference": "Anytrack (Purchases)",
    "deliveries": [
      {
        "reference": "any reference",
        "scheduleTime": "2023-05-29T07:10:10Z",
        "validResponse": true,
        "delay": 0,
        "rawResponse": "Lead Assigned",
        "requestUrl": null,
        "id": 51,
        "sentAt": "2023-05-29T07:10:10Z",
        "status": "Sent",
        "responseLabel": "Success"
      }
    ],
    "supplier": {
      "name": "The lead Supplier",
      "commission": 0,
      "id": 1,
      "payoutType": "Buyer Delivery Accept",
      "sid": "1",
      "status": "Buyer Rejection"
    }
  }
}

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Before you begin

The LeadByte integration requires that the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add LeadByte to your AnyTrack Account

1. Go to the catalog and search for LeadByte.
2. Now click on the leadbyte card and then Click on Install.

Step #2: Connect your LeadByte account

1. Copy the predefined Postback URL
2. Go to your LeadByte account and open the settings.
   1. Go to webhooks
   2. Add a new webhook
   3. Select all available parameters
   4. Paste the AnyTrack Webhook URL
3. Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (ex: Facebook Conversion API)\

Checklist to verify your integration

• The Anytrack tag is in the head section of the website where your leads submit their form.
• You have added a hidden field to your form: c3 and default value --CLICK-ID--
• You have added the anytrack webhook in Leadbyte
  • Trigger all events
  • Send all parameters, including the c3 parameters
• You have tested the form and can see the c3 parameter populated with a unique click_id string (ex: xZDGbrPkXHcuKgRM5NHep8dv7exre7T3a5
• The Events are valid in the integration log

FAQ & Troubleshooting

• Can I import past conversions into Anytrack?

  No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.

• I don't see the c3 parameter in LeadByte?

  If you don't see the c3 & clickid value parameter in Leadbyte, it means that the form you are using to collect the leads is not configured:
• Verify that you have added the hidden field (see instructions above)
• Verify that the c3 parameter is passed to the LeadByte webhook (alongside the other lead parameter data)
• If you are using a form like [doc:leadshook], [doc:unbounce], [doc:elementor] or [doc:typeform], please review the corresponding guides.

• Can I use a different subid parameter than the one predefined by LeadByte?

  No. The parameter is c3 and this is the parameter we parse the click_id from. If it's not present in the webhook payload, the conversion will not be tracked.

• Can I track conversions without the click_id?

  No. The click_id passed to the LeadByte lead data is required to track conversions.

• The Conversion Event Name is not what I am expecting, how can I change it?

  You can update the Event Mapping in the LeadByte Integration settings.