Feature index
Get an overview of the features available on AnyTrack.io and learn how to use them to improve ROAS.
Definition of Tracking
In AnyTrack's ecosystem, "tracking" refers to real-time monitoring of both your traffic and specific customer journey events like form submissions, add-to-carts, leads, and purchases. This data is not only displayed in our dashboard but is also sent in real time to ad platforms' Conversion APIs.
| Feature | Description |
|---|---|
| +30 Data Points | AnyTrack collects, processes, and aggregates more than 30 different data points from any marketing or sales stack, giving you the most comprehensive view of your customers and their journeys. This helps you optimize user experience, monitor campaigns, and accurately measure ROI. |
| 8 Standard Conversion Events | Track 8 standard events and send them to corresponding events in your Analytics. No need to set up manual tracking - AnyTrack automatically tracks clicks, and other interactions, giving you a complete picture of user behaviour. |
| Custom conversions | Track any conversion events, according to your business goals and the metrics you want to measure. |
| eCommerce Standard Events | Track standard ecommerce events such as AddToCart, InitiateCheckout, AddPaymentInfo, ViewContent, Purchase |
| eCommerce Event Attributes | Track granular ecommerce data such as sku, items, quantity, shipping price, tax, customer data. |
| Affiliate Networks Integrations | Affiliate tracking and management made easy! AnyTrack integrates with over 90 popular affiliate networks and software, so you can track all your affiliate networks in one place. No more manually managing all your networks, just one click and you're done! |
| Affiliate Tracking | AnyTrack makes it easy to track and optimize your affiliate campaigns. With integrations to over 100 Affiliate Networks and Affiliate Software, it's a breeze to track conversions such as CPA, CPL, and CPS. Get insights into your program performance, boost ROI, and maximize conversions. |
| Audience building | Grow your customer base with AnyTrack's Audience Building feature. Easily build meaningful custom audiences across all your ad pixels and analytics, and activate your best audiences with just one click. Identify and target high-value users and segment them for personalized campaigns. Get the most out of your ad budget and increase conversions. |
| Automated Conversion Pipeline | Optimize your marketing efforts with AnyTrack's Automated Conversion Pipeline. Our intuitive technology tracks multi-session customer journeys and ties your marketing channels to sales funnels & revenue. Get more conversions, better ROI and full transparency over your campaigns. |
| Conversion logic | Automatic Conversion Logic helps you track and optimize your marketing efforts with ease. It automatically detects and records all conversions that occur along your multi-step funnels, so you can see what works and what needs improvement. Track your ROI and make data-driven decisions to maximize your marketing efficiency. |
| AutoScan | Our smart crawler makes website tracking easy. AutoScan automatically tags your links, forms and carts, so you don't have to do any manual work. Save time and energy by automating the process and get accurate tracking data. With AutoScan, you can be sure that all your website elements are tracked properly. |
| AutoTag | Get more consistent and accurate conversion tracking across domains, offline, or affiliate networks with AutoTag. AnyTrack's automatic subid tracking ensures that you have the most accurate data possible to optimize your campaigns and get the best return on your investment. |
| AutoTrack | Track and measure website elements automatically with AutoTrack. Set up rules and conditions to track any meaningful element and send all the events to the relevant ad pixels and analytics in real-time. Automate the process and get accurate data on user engagement with this powerful feature. |
| Client Side Tracking | A client-side tracking solution that works with AnyTrack's tracking TAG, giving you the ability to measure and analyze website events, engagements and buyer's journey. With this feature, you can gain insight into how visitors interact with your site and optimize the user experience. Get the most out of your website with AnyTrack's client-side tracking! |
| CMS Integrations | Easily integrate with popular CMSs like WordPress and start tracking in no time. AnyTrack gives you the power to quickly connect with any content management system and start collecting data in minutes. |
| Conversion Logs | Real time data validation from all your conversion sources helps you to improve the accuracy of your data. Conversion Event Logs provide detailed insight into each conversion, showing the exact data points that were received from each source, and whether any data was filtered out due to invalid values. This ensures your data is reliable and up-to-date. |
| Conversion Mapping | Unlock the full potential of your customer data with Conversion Mapping. Utilize this powerful tool to unify and control your conversion data by mapping and sending only the data that is essential to your business. |
| Cross-Domain Tracking | Track and measure customer journeys that span multiple domains, websites, and devices. AnyTrack automatically identifies and links related customer sessions across domains and devices, giving you a holistic view of each user’s complete journey. You can also attribute marketing campaigns to customer actions and use referral data to learn what drives conversions. |
| Cross-Pixel Audience Building | AnyTrack provides powerful cross-pixel audience building capabilities to ensure that all your conversion data is sent to all your pixels and conversion APIs, no matter which ad network was responsible. All your data is compiled in one place, giving you the insights needed to create more effective campaigns and maximize ROI. |
| eCommerce Integrations | AnyTrack seamlessly integrates with popular eCommerce platforms like Shopify, and WooCommerce. This allows you to track and optimize the performance of your online shop, as well as standard conversion funnels. With AnyTrack, you can ensure your online store is driving results, and make informed decisions on how to improve it. |
| Facebook Integration | AnyTrack's Facebook Integration allows you to track and optimize your entire marketing funnel, creating meaningful audiences from any data source. From Facebook Ads to Google Ads and more, AnyTrack's seamless integration enables you to get the most out of your campaigns. Track conversions and optimize your campaigns in real-time, eliminating the guesswork and helping you reach your marketing goals. |
| First Party Data Compliance | AnyTrack helps you stay compliant with data privacy regulations by automatically collecting and instrumenting first party data. Its secure and easy-to-use platform ensures data is collected, stored and processed in accordance with the industry's most stringent privacy policies. |
| Funnel Builders Integrations | Create comprehensive and detailed funnels with our Funnel Builders Integrations such as ClickFunnels, Funnelish or Typeform. Automatically track multi-step funnels across your marketing tools and ad pixels, and get clear data visualizations to identify the best performing funnels. Easily analyze and optimize your campaigns to maximize ROI. |
| Google Ads Integration | With AnyTrack's Google Ads Integration, you can track your entire marketing funnel and build powerful audiences from any data source. Easily set up tracking for your campaigns and instantly see the results of your efforts. Get the insights you need to optimize your campaigns and maximize ROI. |
| Google Analytics Integration | Start tracking and optimizing your marketing performance today with the AnyTrack Google Analytics 4 integration. Get real-time data, insights and reporting tools that help you identify and understand your customer base, the effectiveness of your campaigns, and the ROI of your marketing efforts. Unlock the power of data-driven decisions and take your campaigns to the next level. |
| Integration Catalog | Integrations can save you time and hassle when it comes to setting up your marketing stack. The Integration Catalog feature lets you quickly and easily connect all your marketing tools and platforms, so you can focus on the tasks that matter most. With a single integration, you can power your entire marketing stack and improve efficiency. |
| iOS 14 Tracking Enabled | AnyTrack helps you measure and attribute conversions from iOS 14 devices. With our tracking enabled, you can accurately track and analyze your user behavior and conversion data from iOS 14 devices. Enjoy a comprehensive view into your customer journey, from first touch to conversion. |
| Microsoft Ads Integration | Connect AnyTrack with your Microsoft Ads and use server side tracking to feed your ads account with conversions from any conversion source. achieve a unified marketing funnel that provides insights into user behavior across all your campaigns. Make sure your audience is accurately segmented, and gain actionable insights to boost your ROI quickly and easily. |
| Multi-currency | AnyTrack's Multi-currency processing feature enables you to capture conversions from any currency, report revenues into your Base Currency, and send conversion values to your ad platforms which automatically converts the values into your Ad Account based currency. |
| Multi-user access | Are you ready to take team collaboration to the next level? AnyTrack's multi-user access feature allows you to share workspace with different user levels and collaborate on projects in real time. This feature makes it easy for teams to manage access and keep track of progress, making it easier to stay organized and on track. |
| Multiple Tracking Methods | AnyTrack provides marketers with the flexibility to track conversions using both client-side and server-side methods. This ensures accurate tracking, regardless of the user’s device, browser, or plugins. |
| Outbrain Integration | Optimize your marketing performance with AnyTrack's Outbrain Integration. Easily boost your ROAS by leveraging a full conversion and audience data sync for more effective campaigns. Enjoy real-time insights and performance metrics for smarter decisions and more impactful results. |
| Post View Attribution | While Post View Attribution can only be activated within your ads manager, by leveraging AnyTrack First Party Data collection, you can finally identify these conversions within your ad platforms. |
| Real-time campaigns reports | Stay ahead of the competition by tracking the performance of your campaigns in real-time. With AnyTrack's Real-time Campaign Reports, you can view the performance data of all your campaigns and conversions, accurately and quickly. Get the insights you need to optimize your campaigns and maximize your ROI. |
| Redirectless Tracking | Track affiliate links in a simpler, faster, and more secure way. With AnyTrack's Redirectless tracking feature, you can track performance data on all your affiliate links without going through any redirects. This eliminates the risk of commissions being lost due to clickloss or links being blocked by Apple Intelligent Tracking Protection, and provides you with more reliable tracking results. Learn about old generation tracking methods. |
| ROAS Reporting | Get near real-time ROAS reporting to make informed decisions and automate ad campaigns. AnyTrack's ROAS Reporting feature allows you to understand the Return on Ad Spend (ROAS) of your campaigns in real-time. Automatically optimize campaigns, track performance metrics and adjust bids to maximize your ROI. Make data-driven decisions in minutes, not hours. |
| Server Side Tracking | Server-side tracking with AnyTrack allows you to access and measure conversions from any platform in real-time. Integrate the API into your ecommerce, CRM, or any other third-party app and get insights into user behavior. Leverage data from any source to make data-driven decisions. |
| Taboola Integration | Maximize the value of your ads with Taboola Integration. AnyTrack lets you track your entire marketing funnel and build audiences from any data source, giving you the insights you need to take your ads to the next level. |
| Tag Management | Tag Management allows you to quickly and easily manage your ad pixels and analytics to improve your data collection and event tracking. With AnyTrack, you can easily add, edit, and remove tags with one click, saving you time and ensuring your data is always up-to-date. |
| UTM Tracking templates | AnyTrack's Tracking URL Templates enable you to quickly and easily set up custom tracking parameters that capture the data you need. Create custom UTM tracking parameters and use dynamic ad tracking parameters to improve your data collection and gain valuable insights that can help you refine your campaigns. With Tracking URL Templates, you can accurately measure the performance of your ads, track ROI, and make informed decisions that drive better results. |
| Unlimited Attribution Window | AnyTrack's unlimited attribution window gives you the power to gain valuable insights into your customer journey, without any limitations. Track every step of the journey with absolute accuracy, and get the most out of your data. Make the most of your marketing efforts and optimize your campaigns for better ROI. |
| Webhooks (incoming) | AnyTrack's Incoming Webhooks allow you to receive conversion data from any conversion source. Easily integrate with your tracking platform using our universal postback URL. Automate data collection and take advantage of real-time, reliable conversion tracking without the hassle of manual setup. Get the performance insights you need to drive better results. |
| Webhooks (outgoing) | Keep your data in sync with AnyTrack's powerful Webhooks. Easily send your conversion data to any third party app, through Zapier, Integromat, automation platforms and data warehouses. Automatically send notifications, trigger external events or build powerful integrations with a few clicks. |
| Ads Reporting | Fetch campaign performances from your ad accounts to compare delayed attribution and realtime attribution. |
| Event Mapping | map incoming conversions events with standard or custom conversions in your ad platforms. |
| Custom integrations | build your own integrations with advanced tracking methods and built in tools. |
| Shopping Campaigns | AnyTrack supports Facebook, Google, Tiktok shopping campaigns, including tracking of catalog items, product and variant ids. |
Updated 5 months ago