Advanced Conversion Tracking Methods

Incomplete tracking costs you 20-30% of your ROAS. When browser blockers kill pixels, attribution breaks across domains, or ad platforms receive inconsistent signals, algorithms optimize on partial data—wasting budget on traffic that looks good in reports but doesn't convert in reality.

AnyTrack's tracking methods capture the complete customer journey regardless of browser restrictions, device switching, or funnel complexity. Server-side collection survives ad blockers, cross-domain tracking maintains attribution when visitors move between your blog and shop, and automatic event enrichment ensures ad platforms receive the rich signals they need for accurate optimization.

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What gets tracked
AnyTrack monitors traffic sources and conversion events (form submissions, add-to-carts, leads, purchases) in real-time. Data flows to your dashboard and simultaneously to ad platform Conversion APIs, giving you unified reporting and feeding ad algorithms the signals they need.

Common tracking challenges these methods solve:

Data fragmentation – Multiple platforms finally report consistently
Attribution gaps – Customer journeys stay connected across touchpoints
Manual setup complexity – Automation eliminates repetitive configuration
Privacy compliance – First-party collection respects user consent
Cross-device tracking – Identity resolution connects mobile, desktop, and tablet sessions

Use these features to build a complete marketing analytics solution:

Core Tracking Features

+30 Data Points AnyTrack collects, processes, and aggregates more than 30 different data points from any marketing or sales stack. This gives you the most comprehensive view of your customers and their journeys.

8 Standard Conversion Events Track 8 standard events automatically. No manual setup required - AnyTrack tracks clicks and interactions, giving you a complete picture of user behavior.

Custom Conversions Track any conversion events according to your business goals and the metrics you want to measure.

E-commerce Features

Standard E-commerce Events Track standard events such as:

AddToCart
InitiateCheckout
AddPaymentInfo
ViewContent
Purchase

E-commerce Event Attributes Track granular data including:

SKU (Stock Keeping Unit)
Items and quantity
Shipping price and tax
Customer data

E-commerce Integrations Seamlessly integrate with popular platforms like Shopify and WooCommerce. Track and optimize your online shop performance alongside standard conversion funnels.

Shopping Campaigns Support for Facebook, Google, and TikTok shopping campaigns. Track catalog items, product IDs, and variant IDs.

Affiliate Marketing

Affiliate Networks Integrations Connect with over 90 popular affiliate networks and software. Track all your affiliate networks in one place with just one click.

Affiliate Tracking Track and optimize affiliate campaigns easily. Get insights into program performance, boost ROI, and maximize conversions for CPA (Cost Per Action), CPL (Cost Per Lead), and CPS (Cost Per Sale) campaigns.

Advanced Tracking Methods

AutoScan Smart crawler that automatically tags your links, forms, and carts. Save time with automated tagging while ensuring accurate tracking data.

AutoTag Automatic subid (sub-identification) tracking for consistent conversion tracking across domains, offline channels, and affiliate networks.

AutoTrack Set up rules and conditions to track any meaningful element. Send all events to relevant ad pixels and analytics in real-time.

Cross-Domain Tracking Track customer journeys across multiple domains, websites, and devices. Automatically identify and link related sessions for a complete user journey view.

Redirectless Tracking Track affiliate links faster and more securely without redirects. Eliminate commission loss from clickloss or Apple Intelligent Tracking Protection blocking.

Platform Integrations

Facebook Integration (Meta Ads) Track and optimize your entire marketing funnel. Create meaningful audiences from any data source for Facebook Ads campaigns.

Google Ads Integration Set up tracking for Google Ads campaigns instantly. See campaign results and optimize for maximum ROI.

Microsoft Ads Integration Use server-side tracking to feed your Microsoft Ads account with conversions from any source.

Outbrain Integration Boost ROAS with full conversion and audience data sync for more effective Outbrain campaigns.

Taboola Integration Track your entire marketing funnel and build audiences from any data source for Taboola campaigns.

Analytics & Reporting

Google Analytics Integration Connect with Google Analytics 4 (GA4) for real-time data, insights, and reporting. Understand your customer base and campaign effectiveness.

Real-time Campaign Reports View performance data of all campaigns and conversions accurately and quickly. Get insights to optimize campaigns and maximize ROI.

ROAS Reporting Get near real-time Return on Ad Spend reporting. Make informed decisions and automate ad campaigns based on performance data.

Ads Reporting Fetch campaign performance from ad accounts to compare delayed attribution with real-time attribution.

Conversion Logs Real-time data validation from all conversion sources. Detailed insight into each conversion showing exact data points received and any filtered data.

Audience & Attribution

Audience Building Build meaningful custom audiences across all your ad pixels and analytics. Identify and target high-value users for personalized campaigns.

Cross-Pixel Audience Building Ensure all conversion data reaches all pixels and conversion APIs, regardless of which ad network was responsible.

Post View Attribution Identify post-view conversions within ad platforms using AnyTrack's First Party Data collection (activated within your ads manager).

Unlimited Attribution Window Track every step of the customer journey with absolute accuracy, without time limitations.

Technical Features

Multiple Tracking Methods Use both client-side and server-side tracking methods for accurate tracking regardless of device, browser, or plugins.

Client Side Tracking Works with AnyTrack's tracking TAG to measure website events, engagements, and buyer journeys.

Server Side Tracking Access and measure conversions from any platform in real-time. Integrate the API into your e-commerce, CRM (Customer Relationship Management), or third-party apps.

Tag Management Quickly manage ad pixels and analytics to improve data collection and event tracking. Add, edit, and remove tags with one click.

Compliance & Privacy

First Party Data Compliance Stay compliant with data privacy regulations. Automatically collect and instrument first-party data according to industry privacy policies.

iOS 14 Tracking Enabled Measure and attribute conversions from iOS 14 devices accurately. Get comprehensive view of customer journeys despite iOS limitations.

Multi-currency Support Capture conversions from any currency, report revenues in your base currency, and automatically convert values for ad platforms.

Workflow & Automation

Automated Conversion Pipeline Track multi-session customer journeys automatically. Tie marketing channels to sales funnels and revenue for better optimization.

Conversion Logic Automatically detect and record conversions along multi-step funnels. See what works and what needs improvement.

Conversion Mapping Unify and control conversion data by mapping and sending only essential business data. Map incoming conversion events with standard or custom conversions in ad platforms.

UTM Tracking Templates Set up custom tracking parameters quickly. Create custom UTM parameters and use dynamic ad tracking parameters for better data collection.

Integration & Connectivity

Integration Catalog Connect all your marketing tools and platforms quickly. Power your entire marketing stack with single integrations.

Website Builder Integrations Integrate easily with WordPress and other content management systems. Start collecting data in minutes.

Funnel Builder Integrations Work with ClickFunnels, Funnelish, and Typeform. Track multi-step funnels across marketing tools and ad pixels.

Webhooks (Incoming) Receive conversion data from any source using universal postback URL. Automate data collection with real-time, reliable tracking.

Webhooks (Outgoing) Send conversion data to any third-party app through Zapier, Integromat, automation platforms, and data warehouses.

Custom Integrations Build your own integrations with advanced tracking methods and built-in tools.

Team Features

Multi-user Access Share workspace with different user levels. Collaborate on projects in real-time with organized access management and progress tracking.