How to do Affiliate Marketing on Facebook Ads

Learn how to leverage Facebook Ads for successful affiliate marketing, including the steps for setting up campaigns, tracking conversions, and optimizing for higher ROAS.

Discover the power of Affiliate Marketing on Facebook and elevate your campaigns to new heights! Leverage AnyTrack, a trusted Facebook Business Partner, to ensure seamless integration and compliance with Facebook's advertising guidelines. Ignite interest, fuel desire, and drive conversions with ease. But remember, failure to follow strict Facebook Ads rules can lead to an account ban. Don't let that happen! Embrace the opportunity to skyrocket your affiliate marketing performance on the world's largest social media platform. Act now, and unlock your full potential with AnyTrack!

In this guide, we'll cover setting up an AnyTrack account, integrating it with Facebook Ads, creating a pre-lander, and launching an affiliate campaign.


  • An AnyTrack account
  • A Facebook Ads account
  • A pre-lander with your unique affiliate link

Step-by-Step Guide:

  1. Create a property in AnyTrack:
    a. Log in to your AnyTrack account and go to the "Properties" tab.
    b. Click "Add Property" and enter the required information (property name, domain, etc.).
    c. Save the property settings. The AnyTrack tracking code will be generated for the new property.


Good to know: Creating a property in AnyTrack allows you to manage and analyze data specific to a website or domain. Each property has a unique tracking code that ensures proper data collection.

  1. Add the AnyTrack tracking code to your pre-lander:
    a. Copy the tracking code from the "Properties" tab in your AnyTrack dashboard.
    b. Paste the tracking code into the HTML source of your pre-lander, just before the closing </head> tag.
    c. Save and publish your pre-lander.


Good to know: The tracking code enables AutoTag, a feature that automatically tags outbound clicks with the correct parameters for tracking and attribution. This helps you accurately measure and optimize the performance of your campaigns.

  1. Integrate your affiliate network with AnyTrack:
    a. In your AnyTrack dashboard, go to the "Affiliate Networks" tab.
    b. Click "Add Network" and select your affiliate network from the list (there are about 100 integrated networks available in AnyTrack).
    c. Follow the on-screen instructions to complete the integration, which may involve adding the AnyTrack postback URL or establishing an API connection with the network. Each network has its own configurations.


Good to know: Integrating your affiliate network with AnyTrack allows you to automatically track conversions and attribute them to the correct ad network, campaign, and creative, streamlining your reporting and optimization process.

  1. Connect AnyTrack to your Facebook Ads account:
    a. Navigate to the "Integrations" tab in your AnyTrack dashboard.
    b. Click on "Connect" next to Facebook Ads.
    c. Enter your Facebook Ads credentials and follow the on-screen instructions to authorize the connection.
    d. Enable the Facebook Conversion API.
  2. **Launch your Facebook Ads campaign:

    1. Log in to your Facebook Ads account and create a new campaign.
    2. Choose the appropriate objective (e.g., conversions, lead generation) and configure your target audience, ad placements, and budget.
    3. Design your ad creative, making sure it aligns with your pre-lander's content.
    4. Set the destination URL of your ad to your pre-lander's URL.
    5. Launch the campaign.
  1. Monitor your campaign's performance:
    a. AnyTrack will track the entire customer journey, from page view and outbound click to conversions coming from the affiliate network.
    b. AnyTrack maps the incoming conversions from the affiliate networks with standard conversion events in Facebook and other ad networks.
    c. AnyTrack sends conversions to all ad networks connected to your AnyTrack account.
    d. Regularly check your AnyTrack dashboard to analyze your campaign's performance and conversion data.
    e. Use this information to optimize your ad targeting, creatives, and pre-lander content for better results.


Good to know: AnyTrack provides comprehensive tracking and analytics, enabling you to monitor the performance of your affiliate campaigns in real-time. This allows you to quickly identify areas for improvement and make data-driven decisions to optimize your campaigns.

In conclusion, affiliate marketing on Facebook offers immense opportunities for marketers to reach and engage with their target audience. By utilizing AnyTrack, a Facebook Business Partner, you can streamline your campaign tracking, analytics, and optimization process while ensuring compliance with Facebook Ads policies. Don't miss out on the chance to capitalize on this powerful platform, driving conversions and maximizing your ROI. Harness the benefits of AnyTrack and Facebook Ads today to achieve unprecedented success in your affiliate marketing journey.