google-ads-vs-google-analytics-4
Google Ads vs Google Analytics 4
title: Google Ads vs Google Analytics 4 excerpt: Understand the differences between Google Ads and GA4 conversion tracking and how AnyTrack unifies both platforms. deprecated: false hidden: false metadata: title: Google Ads vs GA4 Conversions description: Compare Google Ads and GA4 conversion tracking methods and learn how AnyTrack sends data to both for comprehensive insights. keywords:
- Google Ads vs GA4 robots: index next: description: ''
Accurate conversion tracking is essential for campaign optimization. Google Ads and Google Analytics 4 (GA4) use different attribution models and reporting approaches. AnyTrack sends conversion data to both simultaneously for unified insights.
Key Differences
| Aspect | Google Ads | GA4 |
|---|---|---|
| Attribution model | Last ad click | Last click (all sources) |
| Data scope | Ads only | All traffic sources |
| Update speed | Real-time | 4-hour delay |
| Attribution window | 7-30 days (configurable) | Unlimited |
| Audience creation | From ads only | From all traffic sources |
Attribution Models
Google Ads uses last-ad-click attribution: only conversions from your ads are counted and optimized.
GA4 uses last-click attribution across all sources: SEO, email, direct, social, and ads are all counted.
Non-Google Ads Insights
GA4 shows performance of your entire marketing funnel. You can build audiences from non-Google traffic (organic, email, social) and retarget those users in Google Ads.
Data Freshness
Google Ads reports conversions in near real-time. GA4 has up to a 4-hour processing delay.
Benefits of Using AnyTrack with Both Platforms
- Unified attribution: Send conversions to Google Ads for smart bidding and to GA4 for holistic analysis
- Flexible event mapping: Choose which events go to each platform
- Accurate audiences: Build GA4 audiences from all traffic sources and retarget in Google Ads
- Real-time data sync: AnyTrack handles synchronization so both platforms stay aligned
FAQ
Q: Can I send different events to Google Ads and GA4? A: Yes. AnyTrack lets you map specific events to each platform based on your needs.
Q: How do I build audiences from non-Google traffic in GA4? A: Create GA4 segments from user behavior on any traffic source, then share those audiences with Google Ads for retargeting.
Q: Why does GA4 show fewer conversions than Google Ads? A: Different attribution models. Google Ads counts only ad clicks. GA4 counts all traffic sources but applies its own attribution logic. Both are correct for their respective platforms.
Updated about 3 hours ago