Introduction to AnyTrack

AnyTrack in 30 Seconds

The Problem

You run ads but can't see which ones actually make money. iOS 14.5+ blocks 30-70% of your conversion data.

The Solution

AnyTrack captures 100% of conversions server-side and sends them to your ad platforms via Conversion APIs.

The Result

Make data-driven decisions with complete conversion data, scale winners, and maximize your ad spend ROI.

How AnyTrack Works

The Complete Conversion Loop

Visitor Journey → Server-Side Attribution → Ad Platform Optimization

🎯 Visitor lands → AnyTrack captures traffic source data (Facebook fbclid, Google gclid, etc.)
📝 Engagement happens → AutoTrack detects form fills, clicks → AutoTag adds unique click_id
💰 Conversion occurs → Your platform (Shopify, ClickBank, etc.) sends conversion data to AnyTrack
🤖 Attribution magic → AnyTrack matches click_id to original ad click
📊 Optimization begins → Real conversion data sent to Facebook, Google Ads for machine learning

The Three Core Components

What it is: Your website, store, or landing page where the AnyTrack Tracking Tag lives.

What It Does

Traffic Source Capture

Detects where visitors came from
Saves Facebook fbclid, Google gclid
Stores UTM parameters and referrer data
Creates unique click_id for each visitor

AutoTrack Features

No-Code Event Detection

Form submissions and interactions
Add to cart and checkout steps
Product views and clicks
Custom events you define

Simple Setup:

// One tag in your <head> section - that's it!
<script>
! function(e, t, n, s, a) {
  (a = t.createElement(n)).async = !0,
    a.src = "https://assets.anytrack.io/tracking_id.js",
    (t = t.getElementsByTagName(n)[0]).parentNode.insertBefore(a, t),
    e[s] = e[s] || function() {
      (e[s].q = e[s].q || []).push(arguments)
    }
}(window, document, "script", "AnyTrack");
</script>

Visual Problem → Solution

❌ Before AnyTrack: The Black Hole

What You See

Facebook: "100 link clicks, 5 conversions"
Google: "50 clicks, 3 conversions"
Your store: "25 actual sales today"
Math doesn't add up!

What's Missing

30-70% of conversions lost to iOS 14.5+
Ad platforms can't optimize properly
You're scaling blind
Wasting budget on "winning" ads that lose money

✅ After AnyTrack: Complete Visibility

What You See

Facebook Ad #1: 50 clicks → 8 sales → $800 revenue → 5.2x ROAS
Google Ad #2: 30 clicks → 12 sales → $1,200 revenue → 8.1x ROAS
TikTok Ad #3: 70 clicks → 5 sales → $500 revenue → 2.1x ROAS
Perfect math every time

What You Can Do

Scale Google Ad #2 (highest ROAS)
Build lookalikes from Facebook buyers
Pause or optimize TikTok Ad #3
Make decisions with complete data

Key Features That Drive Results

AutoTag

Automatic Click ID Tracking

Automatically adds unique click_id to all your links and forms. No coding required - just works.

AutoTrack

No-Code Event Detection

Automatically detects form submissions, clicks, add-to-cart actions without any setup.

Server-Side Tracking

100% Conversion Capture

Bypasses iOS restrictions, ad blockers, and browser issues with direct server connections.

Real-Time Attribution

Instant Conversion Matching

Matches conversions to original ad clicks in real-time using unique identifiers.

Conversion APIs

Direct Platform Integration

Sends conversion data directly to Facebook, Google, TikTok using their official Conversion APIs.

Custom Integration

Connect Any Platform

Webhook endpoint for platforms not in our catalog. Works with Zapier, Make.com, or direct API.

Getting Started

1. Connect your Website

Add your website

Copy-paste the tracking tag into your website header. Works with any platform. ⏱️ 30 seconds

2. Connect Sources

Link conversion platforms

Connect Shopify, ClickBank, HubSpot or custom platforms where conversions happen.

⏱️ 5-10 minutes

3. Connect Ad Platforms

Connect Facebook, Google

Link your ad accounts to send conversion data via Conversion APIs.

⏱️ 2 minutes each

✨ Result: Complete Attribution in 24 Hours

What you'll see immediately:

Real-time validation that everything is connected
Conversion data flowing from your platforms to AnyTrack
Ad platforms receiving optimization data
True ROAS calculations for every campaign

Real Customer Success Stories

E-commerce Recovery

The Challenge: Lost 65% of Facebook conversion tracking after iOS 14.5 update

AnyTrack Solution:

Shopify plugin installed in 5 minutes
Server-side conversion capture bypassed iOS restrictions
Facebook Conversion API restored full data feed

Result: Recovered 70% of lost conversion data and increased ROAS by 40%

Affiliate Attribution

The Challenge: Running Facebook ads to ClickBank offers but couldn't see which ads drove actual sales

AnyTrack Solution:

ClickBank postback integration captured all affiliate conversions
Matched sales back to original Facebook ad clicks
Identified best-performing ad creative and audiences

Result: Increased affiliate commissions by 85% while reducing ad spend by 30%

Questions AnyTrack Answers

FAQ was last reviewed on 2026-02-17

Which specific ads convert best?

See exact conversion rates, revenue, and ROAS for every individual ad and ad set.

What's my true ROAS across all campaigns?

Get accurate return on ad spend with real revenue data matched to exact ad clicks.

Should I increase or decrease budgets?

Identify profitable campaigns ready to scale and money-losing ads to pause immediately.

Which audiences generate actual buyers vs. just clickers?

Track customer behavior and revenue per audience segment, not just engagement metrics.

What demographics should I target?

See detailed breakdowns of age groups, locations, and interests that drive real conversions.

How do I build better lookalike audiences?

Create custom audiences based on actual purchase behavior with complete customer data.

Where did my customers really come from?

See the complete customer journey from first ad click to final purchase across all touchpoints.

How much credit should each touchpoint get?

Choose from multiple attribution models (first-click, last-click, multi-touch) based on your business needs.

Why don't my platform numbers match my revenue?

Understand exactly which conversions each platform can and can't see, and why.

Where did my customers really come from?

See the complete customer journey from first ad click to final purchase across all touchpoints.

How much credit should each touchpoint get? Choose from multiple attribution models (first-click, last-click, multi-touch) based on your business needs.

Why don't my platform numbers match my revenue? Understand exactly which conversions each platform can and can't see, and why.

Technical Architecture (For Developers)

Client-Side Components

Browser Tracking (Tracking Tag)

Captures traffic source parameters (fbclid, gclid, etc.)
Generates unique click_id per visitor and event
AutoTag: Appends click_id to forms, links or carts
AutoTrack: Detects engagement events
Stores data in first-party cookies and server side.

Server-Side Components

Conversion Processing

Receives conversion data from integrated platforms
Matches conversions to click_id for attribution
Applies deduplication and validation rules
Formats data per platform requirements
Sends via official Conversion APIs

Data Flow Example:

User clicks Facebook ad → lands on site with ?fbclid=xyz123
Tracking Tag captures fbclid → generates click_id=abc789
User fills form → AutoTag appends ?click_id=abc789 to form action
Shopify receives order with click_id=abc789 in URL parameters
Shopify sends conversion to AnyTrack: {"click_id": "abc789", "revenue": 49.99}
AnyTrack matches abc789 → retrieves original fbclid=xyz123
Facebook Conversion API receives: {"fbclid": "xyz123", "value": 49.99, "event_name": "Purchase"}

Integration Spotlight: Most Popular Setups

Perfect for: E-commerce stores losing conversion data to iOS

Setup Process:

Install AnyTrack Tracking Tag in Shopify theme
Install AnyTrack Shopify app from app store
Connect Facebook Ads account in AnyTrack dashboard
Disable Facebook Pixel (AnyTrack handles everything)

What You Get:

100% purchase tracking (bypasses iOS restrictions)
Real-time order data to Facebook's Conversion API
Better ad optimization and audience building
Accurate ROAS calculations

Ready to Close Your Attribution Gap?

🚀 Start Your Free Trial

The setup is surprisingly simple - most customers complete everything in under 30 minutes and see conversion data flowing immediately.

What happens next:

Install tracking → One tag in your website header
Connect platforms → Link your conversion sources and ad accounts
Validate data → Real-time logs confirm everything is working
See results → Complete attribution data within 24 hours

"I finished setup and asked support to double-check because it felt too easy. Turns out I did everything right - it really is that straightforward!"
— Actual customer feedback

Stop guessing which ads work. Start with complete conversion data and make every advertising dollar count.