Shopify and Google Ads Integration

Learn how to properly integrate AnyTrack with Shopify and Google Ads to avoid data duplication and ensure accurate conversion tracking.

Prerequisites

Before starting this integration, ensure you have:

Active Shopify store with admin access
Google Ads account with conversion tracking enabled
AnyTrack account set up and configured
Access to Google Tag Manager (if applicable)
Basic understanding of conversion tracking concepts

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Important: This process involves disabling existing Google Ads conversion tracking to prevent duplicate data. Make sure to follow all steps carefully to maintain accurate reporting.

How the Integration Works

AnyTrack serves as the central hub for your conversion data:

Data Collection: AnyTrack receives conversion data directly from your Shopify store
Processing: The system processes and validates the conversion data
API Transmission: AnyTrack sends the processed conversions to Google Ads via API

This approach ensures cleaner data flow and eliminates duplicate conversion tracking that can skew your campaign performance metrics.

Step 1: Disable Existing Google Ads Conversion Tracking

To prevent duplicate conversions, you must disable all existing Google Ads tracking mechanisms:

Remove Google Ads Tracking Code

Access your website's source code or content management system
Locate and remove any Google Ads conversion tracking tags
Remove any gtag or conversion tracking scripts related to Google Ads

Disable Google Tag Manager Integration

If you're using Google Tag Manager:

Log in to your Google Tag Manager account
Navigate to your container
Disable or delete any Google Ads conversion tracking tags
Publish the changes to make them live

Disconnect Google Analytics Integration

Open your Google Analytics account
Go to Admin > Data Import > Google Ads Linking
Disable the conversion import from Google Analytics to Google Ads
Save your changes

Step 2: Configure Google Ads Conversion Settings

Update your Google Ads account to work with AnyTrack:

Sign in to your Google Ads account
Navigate to Tools & Settings > Measurement > Conversions
For each conversion action, except the Purchase event:
- Click on the conversion name
- Change the setting to Secondary action
Keep only the Purchase conversion as the primary action

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Why this matters: Setting conversions as secondary prevents them from being counted twice while still maintaining visibility in your reporting.

Step 3: Configure Shopify Settings

Disable Shopify's built-in conversion measurement:

In your Shopify admin, go to Settings
Select Apps and sales channels
Find and click Google & YouTube
Navigate to Settings
Turn off Conversion Measurement
Save your changes

Step 4: Set Up Shopping Campaigns (If Applicable)

If you run Google Shopping campaigns, ensure proper catalog connectivity:

Maintain your existing Google Merchant Center connection
Keep your product feed active and updated
AnyTrack fully supports Shopping campaign conversion tracking
No additional configuration needed for catalog campaigns

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If you are using a third party catalog management tool, make sure they do not interact with the Google Ads tag (and other tracking tags connected to your Anytrack account).

Understanding Google Ads Conversion Columns

After completing the integration, you'll see conversions reported in different columns within Google Ads:

Conversions: Shows primary conversion actions (should include AnyTrack data)
All conversions: Shows both primary and secondary conversion actions

Troubleshooting Common Issues

Conversions Not Appearing

Verify AnyTrack is properly connected to both Shopify and Google Ads
Check that conversion measurement is disabled in Shopify
Ensure Google Ads API permissions are correctly configured

Duplicate Conversion Data

Confirm all Google Ads tracking code has been removed from your website
Verify Google Tag Manager tags are disabled
Check that Google Analytics conversion import is turned off

Shopping Campaign Issues

Ensure your Google Merchant Center feed is active
Verify product data is syncing correctly
Check that your Shopping campaigns are properly linked to your Google Ads account

Next Steps

After completing the integration:

Monitor Performance: Check your Google Ads reports after 24-48 hours to verify conversions are tracking correctly
Test Purchases: Make test purchases to confirm the data flow is working
Review Attribution: Ensure conversion attribution aligns with your business goals
Optimize Campaigns: Use the cleaner conversion data to improve your Google Ads performance

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Need Help?: If you encounter any issues during setup, contact AnyTrack support for assistance with your integration.