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Shopify and Google Ads

Set up Shopify and Google Ads conversion tracking with AnyTrack to track purchases, cart events, and revenue. Connect your store data to ad platforms for accurate attribution and ROAS optimization.

Learn how to properly integrate AnyTrack with Shopify and Google Ads to avoid data duplication and ensure accurate conversion tracking.

How the Integration Works

Section titled “How the Integration Works”

AnyTrack serves as the central hub for your conversion data:

  1. Data Collection: AnyTrack receives conversion data directly from your Shopify store
  2. Processing: The system processes and validates the conversion data
  3. API Transmission: AnyTrack sends the processed conversions to Google Ads via Conversion API

After AnyTrack delivers, you remove the old Google Ads tags. This gives you one clean data flow and no duplicate conversions.

Step 1: Verify That AnyTrack Delivers to Google Ads

Section titled “Step 1: Verify That AnyTrack Delivers to Google Ads”

Do this before you remove anything. Keep your existing Google Ads tags active.

  1. Connect your Shopify store and your Google Ads account to AnyTrack.
  2. Make a test purchase on your store.
  3. Confirm that AnyTrack records the conversion and that Google Ads receives it from AnyTrack. Step 6 and Step 7 of the Setup Guide give the checks.

Go to Step 2 only when Google Ads receives conversions from AnyTrack. For a short time, both AnyTrack and your old tags send conversions. Expect duplicate counts in that period.

Step 2: Disable Existing Google Ads Conversion Tracking

Section titled “Step 2: Disable Existing Google Ads Conversion Tracking”

After you verify delivery, disable all existing Google Ads tracking mechanisms to prevent duplicate conversions:

Remove Google Ads Tracking Code

Section titled “Remove Google Ads Tracking Code”
  1. Access your website’s source code or content management system
  2. Locate and remove any Google Ads conversion tracking tags
  3. Remove any gtag or conversion tracking scripts related to Google Ads

Disable Google Tag Manager Integration

Section titled “Disable Google Tag Manager Integration”

If you’re using Google Tag Manager:

  1. Log in to your Google Tag Manager account
  2. Navigate to your container
  3. Disable or delete any Google Ads conversion tracking tags
  4. Publish the changes to make them live

Disconnect Google Analytics Integration

Section titled “Disconnect Google Analytics Integration”
  1. Open your Google Analytics account
  2. Go to Admin > Data Import > Google Ads Linking
  3. Disable the conversion import from Google Analytics to Google Ads
  4. Save your changes

Step 3: Configure Google Ads Conversion Settings

Section titled “Step 3: Configure Google Ads Conversion Settings”

Update your Google Ads account to work with AnyTrack:

  1. Sign in to your Google Ads account
  2. Navigate to Tools and Settings > Measurement > Conversions
  3. For each conversion action, except the Purchase event:
    • Click on the conversion name
    • Change the setting to Secondary action
  4. Keep only the Purchase conversion as the primary action

Step 4: Configure Shopify Settings

Section titled “Step 4: Configure Shopify Settings”

Disable Shopify’s built-in conversion measurement:

Screenshot showing Google Ads conversion columns displaying the difference between Conversions and All conversions reporting columns
  1. In your Shopify admin, go to Settings
  2. Select Apps and sales channels
  3. Find and click Google and YouTube
  4. Navigate to Settings
  5. Turn off Conversion Measurement
  6. Save your changes

Step 5: Set Up Shopping Campaigns (If Applicable)

Section titled “Step 5: Set Up Shopping Campaigns (If Applicable)”

If you run Google Shopping campaigns, ensure proper catalog connectivity:

  • Maintain your existing Google Merchant Center connection
  • Keep your product feed active and updated
  • AnyTrack fully supports Shopping campaign conversion tracking
  • No additional configuration needed for catalog campaigns

Understanding Google Ads Conversion Columns

Section titled “Understanding Google Ads Conversion Columns”

After completing the integration, you will see conversions reported in different columns within Google Ads:

  • Conversions: Shows primary conversion actions (should include AnyTrack data)
  • All conversions: Shows both primary and secondary conversion actions

Troubleshooting

Section titled “Troubleshooting”

Conversions Not Appearing

Section titled “Conversions Not Appearing”
  • Verify AnyTrack is properly connected to both Shopify and Google Ads
  • Check that conversion measurement is disabled in Shopify
  • Ensure that the Google Ads connection in AnyTrack is active

Duplicate Conversion Data

Section titled “Duplicate Conversion Data”
  • Confirm all Google Ads tracking code has been removed from your website
  • Verify Google Tag Manager tags are disabled
  • Check that Google Analytics conversion import is turned off

Shopping Campaign Issues

Section titled “Shopping Campaign Issues”
  • Ensure your Google Merchant Center feed is active
  • Verify product data is syncing correctly
  • Check that your Shopping campaigns are properly linked to your Google Ads account

Next Steps

Section titled “Next Steps”

After completing the integration:

  1. Monitor Performance: Check your Google Ads reports after 24–48 hours to verify conversions are tracking correctly
  2. Test Purchases: Make test purchases to confirm the data flow is working
  3. Review Attribution: Ensure conversion attribution aligns with your business goals
  4. Optimize Campaigns: Use the cleaner conversion data to improve your Google Ads performance

Playbook

  • Shopify
  • Google Ads

Shopify to Google Ads Enhanced Conversions

Shopify says 80 sales. Google Ads says 45. Close the gap server-side: full checkout funnel, Enhanced Conversions data included, Smart Bidding on revenue you trust.

  • Beginner
  • ~30 min
  • Starter and up
Read the playbook

Shopify and Google Ads - Frequently Asked Questions

FAQ was last reviewed on 2026-11-06

Do I need to remove all Google Ads tracking before connecting AnyTrack?
Yes, but only after AnyTrack delivers conversions to Google Ads. First verify delivery. Then disable the existing Google Ads conversion tags, including tags added via Google Tag Manager, directly in your theme, or through any Shopify app. On the Free plan, AnyTrack does not send conversions through the Conversion API, so keep your existing tags.
Will I lose conversion history when I switch to AnyTrack?
No historical data is lost. AnyTrack begins tracking from the moment it is installed. Your existing conversion history in Google Ads remains intact. If you keep your old tags until AnyTrack delivers, you have no gap in reported conversions. Expect duplicate counts while both run.
What happens to Shopping campaigns during the migration?
Shopping campaigns are not affected. Keep your Google Merchant Center connection active and your product feed updated. AnyTrack fully supports Shopping campaign conversion tracking with no additional configuration required.
Why do I see conversions in All Conversions but not Conversions?
This happens when a conversion action is set to Secondary instead of Primary. Only Primary conversion actions appear in the Conversions column. Check your Google Ads conversion settings and set the Purchase action to Primary.
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