The InitiateCheckout event is now automatically triggered when your visitors reach a page where a checkout form is set.

No code needed and you can map this event to your Meta, Google and other ad platforms conversions mapping.

You can now add a simple snippet to your web page to generate a click_id value and append it to your website url (no reload). This snippet is particularly useful when your forms are generated through javascripts and hidden fields can't be populated automatically by the AnyTrack tag.

👉 Setup guide: Append AnyTrack Click ID to URL for Form Tracking

We fixed a bug that was causing an error when uninstalling the HubSpot application.

AnyTrack has migrated its database to ClickHouse, improving performance and scalability and enabling upcoming new attribution models and advanced reporting.

We’re currently testing a new reports structure with updated metrics and dimensions. 👉 Contact us to join the beta.

FunnelKit Upsell events are now automatically tracked in AnyTrack.

If you've added the FunnelKit plugin to your WooCommerce store and use FunnelKit to trigger upsells, you can now map the Upsell Events in the AnyTrack WooCommerce plugin.

The Upsell Events will be automatically tracked in AnyTrack and if you map it to your Ad Account it will be sent to your ad accounts automatically.

Learn about the AnyTrack WooCommerce Integration.

Previously, AnyTrack sent all Meta events via Conversion API, except for PageView, which was fired client-side using the Meta Pixel.

You can now enable full server-side tracking, where all events — including PageView — are sent via Conversion API, with no Meta Pixel loaded on your website.

👉 Result: faster pages, privacy-first tracking, and more reliable, error-free data.

Enable by going to your dashboard > Pixels > Facebook Pixel > Ads Integration > Settings

You can now track HubSpot deal stages—including Deal Won—directly in AnyTrack and map them to Purchase with the deal amount as value, so your ad platforms optimize on real revenue, not just leads.

What's New

• Support for HubSpot deal stages, including Deal Won, in the AnyTrack integration.
• Stage-to-event mapping (e.g., Deal Won → Purchase) with Deal Amount sent as conversion value.
• Server-side delivery to Meta/Google via Conversion APIs with existing deduplication.

Impact

• Align bidding with closed revenue and high-ticket offers instead of proxy metrics—crucial for info businesses running webinars, carts, and CRM-driven sales .
• Shorter feedback loops from CRM to ads improve optimization confidence and scaling on verified outcomes .
• Cleaner reporting with fewer duplicates across cross-domain/email-led funnels, preserving attribution continuity

Get Started

• Open HubSpot in AnyTrack and enable Deal Stages; choose your stage → event mappings (e.g., Purchase).
• Set value source to Deal Amount and confirm currency; save.
• Create a test deal through your funnel, then validate in Meta/Google conversion dashboards.

We’ve upgraded how AnyTrack populates Facebook Conversions API content_name so it carries real context by default. When your integration doesn’t provide content_name, we now use brand, then product, then offer—whichever is available.

What's New

• Removed the old default of “Product” and the ecom-only item name behavior.
• New fallback order: brand name → product name → offer name.
• If an integration (e.g., Unbounce) sends content_name, we pass it through unchanged.
• If you use the custom integration postback and you pass brand_name, we'll forward it to Meta CAPI in the content_name parameter.

Impact

• More reliable triggers for custom conversions and richer audience building.
• Cleaner event payloads reduce generic values that hurt optimization and ROAS.
• Backward compatible: no changes required unless you previously depended on the old default.

Get Started

• Review your Facebook destination mappings in the AnyTrack dashboard and confirm expected values in Events Manager.
• If you rely on content_name rules for custom conversions, validate the new values on recent events.
• Optionally override content_name at the integration level or via mapping rules if you need a custom convention.

Recent TikTok API responses falsely flagged valid tokens, triggering sporadic AnyTrack–TikTok Ads disconnects. TikTok fixed the upstream issue, and we hardened our connector to keep sessions stable and reduce false alarms.

What's New

• Confirmed with TikTok: no new false-positive token errors observed.
• Hardened token validation and auto-retry to avoid unintended disconnects.
• Improved connector health checks and logging for faster diagnostics.

Impact

• Continuous conversion syncing to TikTok Ads with fewer interruptions.
• More reliable attribution and reporting for optimization and ROAS.
• Fewer manual reconnects so teams stay focused on scaling.

Get Started

• No action needed if your TikTok destination shows Connected.
• If you re-authenticated during the incident, you’re all set—future false alarms will be suppressed.
• If currently disconnected, re-connect TikTok Ads from Destinations to resume syncing.

Dates and times now look the same everywhere in your dashboard. Clear, consistent timestamps reduce confusion, speed comparisons with ad platforms, and make trends easier to spot so you can move from insight to action faster.

What's New

• Unified date/time format across reports, charts, tables, and tooltips.
• Explicit timezone cues on time-based views to avoid ambiguity.
• Date picker, filter chips, and saved views now reflect the same format.

Impact

• Faster readouts and fewer mistakes when matching data with ad platforms.
• More reliable cohort, day-parting, and trend analysis thanks to consistent timestamps.
• Less back-and-forth over “what time is this?” in team and client reporting.

What you need to do

• Refresh your dashboard—no setup required.