Conversion Tracking Revenues

You can now customize which events are considered as conversions and aggregate their associated values into your revenue metrics. This provides more accurate insights into your campaign performance and helps optimize your marketing strategies.

Steps to Configure Event Selection for Revenue Aggregation

1. Select the property you want to configure and navigate to Property Settings.

   

2. Select the Settings tab and scroll down to the Event Settings section. Here, you will see a list of all available events tracked in your property. The Purchase event is selected as a conversion by default.

   

3. Choose Events for Revenue Aggregation. For each event you want to include in your revenue calculations, toggle the switch to 'On.'

   

4. Click "Save" to apply the changes.

Aggregated Revenue: Walkthrough Video

Important Considerations:

• Data Transmission: These settings do not affect the data we send to ad platforms. For instance, if we receive a value from Shopify for a ViewContent event, we will still send it to the Facebook Conversion API, regardless of whether the event is set as a conversion in AnyTrack.
• Campaign Reports: The settings will impact how data is displayed in your campaign reports. You can verify changes by updating the settings and refreshing your campaign reports.
• Property-Level Settings: These settings apply to the entire property. Ensure you verify with your conversion sources which events are being sent so you can make the required adjustments in the event mapping of the conversion source.
• GA4 Adjustments: Similar adjustments need to be made in GA4, as it offers the same type of event selection options.
• No Changes Needed for Facebook and TikTok: There is no need to make any changes on Facebook and TikTok platforms.
• Custom conversions and events: If you track custom events in AnyTrack they will automatically show up in the event configurations so you can update them accordingly.

Use Cases

1. E-commerce: Track product view values to capture potential revenue from interested visitors.
2. Subscription Services: Include trial sign-ups in your revenue metrics to understand their long-term value.
3. Lead Generation: Aggregate the value of leads to gain insights into the effectiveness of your campaigns.
4. Content Publishers: Track engagement with premium content to see its impact on revenue.

FAQs

• Q: Can I change the events later?

  • A: Yes, you can update your selected events at any time through the property settings.

• Q: Will this affect my historical data?

  • A: No, changes will only apply to data collected after the changes are made.

• Q: Does selecting events as conversions affect data sent to ad platforms?

  • A: No, the settings in AnyTrack do not affect the data we send to ad platforms. For example, values from Shopify for ViewContent events will still be sent to the Facebook Conversion API, regardless of their conversion status in AnyTrack.

• Q: How do these settings impact my campaign reports?

  • A: These settings will affect your campaign reports. You can see the impact by updating the settings and refreshing your reports.

• Q: Do I need to make changes in GA4?

  • A: Yes, similar adjustments need to be made in GA4 to align with the event selection options in AnyTrack.

• Q: Are there any changes needed for Facebook and TikTok?

  • A: No, there are no changes needed on Facebook and TikTok.