Conversion Tracking Revenues

What is Conversion Event Selection?

Customize which tracked events (like Purchase, SignUp, or ViewContent) count toward your revenue calculations. Include other valuable customer actions beyond purchases to get a complete picture of campaign performance.

Why Use Custom Conversion Events?

Why Use Custom Conversion Events

Gain more accurate insights into campaign performance and optimize marketing strategies:

• Capture missed revenue: Include valuable actions beyond purchases
• Improve campaign optimization: See the true impact of your marketing efforts
• Refine ROI calculations: Account for all revenue-generating activities

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These settings affect the revenues shown in your dashboard and campaign reports:

• All events continue to be tracked and sent to advertising platforms (like Facebook Ads or Google Ads) regardless of your conversion settings here.
• Event value only becomes event revenue when you mark the event as a conversion.
• If you mark AddToCart as a conversion, the cart value counts as revenue.
• When you send AddToCart to Meta Conversion API, the event value helps with conversion optimization and audience building.