AnyTrack Setup Guide

TL;DR

Start your AnyTrack setup

Finish this page knowing exactly how to get AnyTrack installed and your first events verified.

You’ll know it’s working when

• The AnyTrack tag or integration is installed
• Events show up in your AnyTrack reports or Event Log
• You know your next tracking or optimization step

AnyTrack records the conversions your campaigns produce, attributes each one to the click that caused it, and sends it to your ad platforms so their algorithms optimize on real results. This guide takes you from an empty account to verified tracking.

By the end you will have:

• A Property collecting sessions and events from your website or funnel
• Conversions arriving from your store, funnel, CRM, or affiliate network
• Conversion data reaching your ad accounts through the Conversion API, on a paid plan
• Campaign, ad set, and keyword level attribution in your reports

Before you begin

• An AnyTrack account. Free covers the Property, the Tag, UTM parameters, one ad platform, one conversion source, and verification. Sending conversions to ad platforms through the Conversion API needs Starter or above.
• Admin access to your website, store, or funnel builder.
• Admin access to at least one ad account, such as Facebook Ads, Google Ads, or TikTok Ads.
• Access to the platform where your conversions happen: your store, CRM, or affiliate network.
• Chrome, so you can install the AnyTrack Pixel Helper to verify the setup.

Choose Your Path

• Quick Start — about 3 minutes. Get tracking live now, add integrations later.
• Complete Setup — about 6 minutes. Full installation with ad accounts and conversion sources connected.

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Before You Start: Avoid These Common Mistakes

Three problems account for most broken setups.

• Running old ad platform pixels alongside AnyTrack indefinitely. A Meta Pixel, Google Ads conversion tag, or TikTok Pixel that keeps sending conversions of its own means the ad platform receives the same conversion twice and often cannot deduplicate it. Leave yours in place for now; Step 7 covers when it is safe to remove.
• Skipping UTM parameters. Without a UTM in the session, AnyTrack cannot tie a conversion back to a campaign, so the Campaign Report has nothing to credit it to.
• Using one Property for several websites. Each site or funnel needs its own Property, its own Tracking Tag, and its own reports.

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Quick Start

The shortest path to live tracking. You can add integrations at any time afterwards.

1. Create your Property

A Property is your tracking workspace: one Property per website or funnel, covering unlimited pages and campaigns.

1. Open the AnyTrack Dashboard.
2. Create a new Property and enter your website URL, timezone, and currency.
3. Open Property Settings → Tracking Script and copy your Tracking Tag.

2. Install the AnyTrack Tag

Pick the method that matches your platform:

• Shopify store — install the Shopify integration. Required for order tracking.
• WooCommerce store — install the WooCommerce plugin. Required for order tracking, and it installs the Tag for you.
• WordPress site that is not a store — install the WordPress plugin.
• Google Tag Manager — use the AnyTrack GTM template.
• Website builder or custom site — paste the Tag into the page head.

3. Verify it works

1. Install the AnyTrack Pixel Helper Chrome extension.
2. Visit your website. A blue extension icon means the Tag is loading; grey means it is not.
3. Open the Conversions Report and watch PageView events arrive as you browse.

Tracking is live. Continue to Step 4 to connect your ad accounts, or come back to it later.

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Complete Setup

The full path: Property, Tag, UTM parameters, ad accounts, conversion sources, verification, and cleaning up your old pixels.

Step 1: Create Your First Property

Create one Property per website, funnel, or brand. Each gets its own Tracking Tag, settings, and reports.

1. Open the AnyTrack Dashboard.
2. Create a new Property and set:
   • Your website URL
   • Your timezone
   • Your reporting currency
3. Open Property Settings → Tracking Script to find your Tracking Tag and Property ID.

💡

Tracking several websites?

Create a separate Property for each website or brand. Each Property has its own Tracking Tag, integrations, and reports. How many Properties you can create depends on your plan.

Need more detail? See the Create a Property guide.

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Step 2: Install Tracking on Your Website

The AnyTrack Tag belongs in the <head> of every page of your site or funnel, not just the landing page. Pick your platform:

Shopify

Use the Shopify integration (required)

Shopify stores must use the Shopify integration. The standard Tracking Tag on its own does not collect order data, customer details, or product information.

Install the Shopify integration

Takes 1 to 2 minutes. No code needed.

WooCommerce

Use the WooCommerce plugin (required)

WooCommerce stores must use the WooCommerce plugin. It installs the AnyTrack Tag for you, so you do not add it to your theme manually, and it collects order, customer, and product data.

Install the WooCommerce plugin

Takes 1 to 2 minutes. No code needed.

WordPress (non-store)

Use the WordPress plugin

For a WordPress site that is not a WooCommerce store, the plugin is the fastest option.

Install the WordPress plugin

Takes about a minute. No code needed.

Tag Manager

Google Tag Manager

If you already run Google Tag Manager, use the AnyTrack GTM template rather than pasting the Tag by hand.

Install through GTM

Takes 1 to 2 minutes.

Website builders

Manual installation

For Wix, Webflow, Squarespace, and similar builders, paste the Tag into the site-wide header or custom code area so it loads on every page.

Manual installation guide

Takes 1 to 2 minutes.

Custom code

Direct installation

For custom sites where you control the source, add the Tag to the <head> of every page.

Direct installation guide

Takes 1 to 2 minutes.

🚧

Already have a Meta Pixel or Google Ads tag on the site? Leave it there for now.

Removing it before AnyTrack is connected and verified stops conversions reaching your ad platform altogether. You will remove it in Step 7, once you have confirmed AnyTrack is delivering.

Full instructions for every method: Install the AnyTrack Tag.

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Step 3: Add UTM Tracking Parameters

Without UTM parameters in the landing page URL, AnyTrack records the conversion but has no campaign to credit it to.

What UTM parameters do

UTM parameters are values appended to your ad URLs that tell AnyTrack which campaign, ad set, keyword, and creative produced the click. AnyTrack reads them when the visitor lands, stores them with the session, and uses them to attribute any conversion that follows.

A tagged landing page URL looks like this:

https://yoursite.com/?utm_source=facebook&utm_campaign=summer_sale&utm_content=ad1

You do not type those values by hand. Each ad platform publishes placeholders it fills in at click time, and AnyTrack gives you a ready-made UTM template to copy into your campaign settings.

Set it up by platform

• Facebook Ads — Facebook UTM template
• Google Ads — Google Ads ValueTrack template
• Any other platform — UTM parameters guide

⚠

Without UTM parameters, conversions still reach AnyTrack, but they arrive with no campaign data. The Campaign Report cannot tell you which campaign earned them.

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Step 4: Connect Your Ad Accounts

On a plan that includes the Conversion API, every connected ad account receives your conversions back through it. Three of the six also send their campaign data into AnyTrack.

Meta, Google, and TikTok — conversions out, campaign data in

AnyTrack sends conversions through the Conversion API, loads the platform’s pixel with the identifiers that improve matching, and fetches campaign metrics such as Amount Spent, Attributed Results, and Attributed Revenue into your Campaign Report.

Platform	Setup time	What you get
Facebook Ads	1-2 min	Conversion API for Facebook and Instagram, campaign reporting, Meta Pixel management
Google Ads	1-2 min	Enhanced conversions, offline conversion import, campaign reporting
TikTok Ads	1-2 min	TikTok Events API, campaign reporting, TikTok Pixel management

Microsoft Ads, Taboola, and Outbrain — conversions out only

AnyTrack sends conversions to these three, and tracks their traffic through UTM parameters, but does not fetch their campaign metrics. Amount Spent, Attributed Results, and Attributed Revenue show as zero in the Campaign Report for them; read those numbers in each platform’s own dashboard.

Platform	Setup time	What you get
Microsoft Ads	1-2 min	Conversion API delivery, UTM based traffic tracking
Taboola	1-2 min	Conversion API delivery, UTM based traffic tracking
Outbrain	1-2 min	Conversion API delivery, UTM based traffic tracking

Start with the platform you spend the most on. You can add the rest later.

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The Conversion API needs a paid plan

On the Free plan you can connect one ad platform, and if it is Meta, Google, or TikTok it will pull its campaign data into your reports. Conversions are not sent back to it. Delivering conversions through the Conversion API starts on Starter. See the plan comparison.

📘

Running traffic from a platform AnyTrack does not connect to directly?

You can still measure it with UTM parameters, which gives you attribution in the Campaign Report without a native connection. See Pinterest Ads, Reddit UTM parameters, or the custom UTM parameters guide.

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Step 5: Connect Your Conversion Sources

A conversion source is the platform where the conversion actually happens. It sends the conversion to AnyTrack server-side, which is why tracking keeps working when browser-side tracking is blocked.

Affiliate networks

Popular networks:

• ClickBank
• Impact
• CJ
• MaxBounty

Browse the Integration Catalog for the full list.

eCommerce

• Shopify, required for Shopify stores
• WooCommerce, required for WooCommerce stores
• Custom Integration, for other platforms

Lead generation

• HighLevel
• ClickFunnels
• Calendly
• Custom forms

Marketing automation

• HubSpot
• Systeme.io
• Other CRM integrations

💡

Do not see your platform?

• Browse the Integration Catalog for every available integration.
• Use a Custom Integration to receive conversions by postback URL or webhook.
• Contact support to request a new integration.

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Step 6: Verify Your Setup

Verify in this order. Each check depends on the one before it, so a failure early on explains everything downstream.

Check 1. Is the AnyTrack Tag live?

1. Install the AnyTrack Pixel Helper.
2. Visit your site. The icon turns blue when the Tag is detected.
3. Open the Conversions Report and confirm PageView events arrive in near real time.

Check 2. Are conversions reaching AnyTrack?

1. Run a test conversion: a test order, a form submission, or a test sale.
2. Open your integration and check its Events Log tab. The event should appear there.
3. Confirm the same conversion shows in the Conversions Report.

An integration stays unvalidated until it receives its first valid conversion, so run a test rather than waiting for organic traffic.

Check 3. Is attribution working?

1. Click one of your own ads, so the UTM parameters land in the session.
2. Complete a test conversion.
3. Open the Campaign Report and confirm the conversion is credited to that campaign.

📘

Testing tips

• Test in an incognito window with ad blockers turned off.
• Use small conversion values.
• Conversions reach AnyTrack in near real time, but each ad platform adds its own reporting delay before they show up on its side. See Data Freshness for the current figures per platform.
• If you connected Google Analytics 4, the GA4 DebugView is a second place to watch events arrive.

Something not working? Start with the full verification guide, then the troubleshooting guide, or contact support.

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Step 7: Remove Your Old Ad Platform Pixels

Do this last, and only for platforms where you have confirmed AnyTrack is delivering conversions.

Once AnyTrack is sending conversions to a platform, any pixel or conversion tag you installed on the site directly for that same platform becomes a second, duplicate route. The ad platform receives the conversion twice and frequently counts both, because the event attributes from the two sources do not match closely enough for it to deduplicate them.

When Check 2 and Check 3 pass and you can see AnyTrack’s events arriving on the platform’s side, remove that platform’s direct installation:

• Meta Pixel code, once Facebook Ads conversions are arriving from AnyTrack
• Google Ads conversion tags, once Google Ads conversions are arriving from AnyTrack
• TikTok Pixel code, once TikTok Ads conversions are arriving from AnyTrack
• Plugins that install their own pixel, such as Facebook for WooCommerce

Keep both running for a day or two if you want a safety net, and expect duplicate counts during that overlap.

❗

On the Free plan, keep your existing pixels

Free does not include the Conversion API, so AnyTrack is not sending conversions to your ad platforms. Your existing pixel or conversion tag is still the only thing reporting conversions to them. Removing it would stop conversion reporting on that platform entirely. Remove it only after you move to a plan that includes the Conversion API and verify delivery. See the plan comparison.

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What Happens Next

Within the first hour

• Sessions and PageView events appear in the Conversions Report in near real time
• Outbound link clicks and form submissions are collected automatically by AutoTrack
• Campaign data from Meta, Google, and TikTok populates the Campaign Report, alongside the conversions AnyTrack attributes to your traffic
• Your first conversions arrive, if you have traffic

Within 24 hours

• Campaign attribution builds up across your reports
• Conversions sent through the Conversion API appear in your ad platform reports, subject to each platform’s own delay
• Meta Events Manager and Google Ads show the conversion events AnyTrack sends

Over the following days

• Ad platform algorithms have enough conversion data to optimize against
• Server-side delivery raises match rates, which improves the quality of the signal each platform receives
• You get one place to compare performance across every channel you run

Open your Campaign Report

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Understanding Your Dashboard

Campaign Report

Campaign, ad set, and keyword performance with attribution. Combines the spend and results fetched from Meta, Google, and TikTok with the conversions AnyTrack tracked and attributed across every channel. This is the report you will spend the most time in.

Conversions Report

Every event AnyTrack records, client-side and server-side, in near real time. Use it to confirm tracking works and to inspect individual conversions and their attribution touchpoints.

Property Settings

Timezone, currency, attribution window, AutoTrack settings, and your Tracking Script.

Integration Catalog

Browse and connect affiliate networks, ad platforms, stores, and lead generation tools.

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Common Questions

Common Questions

FAQ was last reviewed on 2026-07-26

How long does AnyTrack setup take?

Quick Start: about 3 minutes for a Property, the Tracking Tag, and verification.
Complete Setup: about 6 minutes, including integrations.

Most people finish in one session:

• Create a Property: 1 minute
• Install the Tracking Tag: 1 to 2 minutes
• Add UTM parameters: 1 minute
• Connect an integration: about 1 minute per platform
• Verify: 30 seconds

You can start with one ad account and one conversion source, then add the rest later.

Do I need to know how to code to install AnyTrack?

No, for almost every platform.

• Shopify and WooCommerce: install the integration or plugin
• WordPress: install the plugin
• Website builders such as Wix, Webflow, and Squarespace: paste the Tag into the site-wide header setting
• Google Tag Manager: use the AnyTrack GTM template

Only a custom-coded site requires editing HTML, and that is a single script added to the <head> of every page.

Can I track multiple websites with one AnyTrack account?

Yes. Create a separate Property for each website, funnel, or landing page.

Each Property has its own:

• Tracking Tag
• Conversions Report and Campaign Report
• Settings, including timezone and currency
• Integrations

How many Properties you can create depends on your plan. See pricing

What if my platform is not in the Integration Catalog?

Most platforms can still send conversions to AnyTrack.

Custom Integration
Use a Custom Integration to receive conversions through a postback URL or webhook. This covers the majority of unlisted platforms.

Manual event tracking
Use custom events to send events from your own JavaScript when a conversion happens.

Request an integration
Contact support to ask for a new native integration. New platforms get added based on customer requests.

How does AnyTrack attribution work?

AnyTrack combines two sources of data.

The click
The Tracking Tag reads the campaign data and the ad platform click ID, such as gclid, fbclid, or ttclid, from the landing page URL and stores them with the session.

The conversion
Your conversion source sends the conversion to AnyTrack server-side through a postback, webhook, or API, rather than relying on a browser pixel.

AnyTrack then matches the conversion to the originating click using the click ID, and credits it to a campaign using the UTM values recorded in the session. Two click-based models are available in the Campaign Report: First Ad Click and Last Ad Click.

Because conversions arrive server-side, they are not lost to ad blockers, cookie restrictions, or iOS privacy settings. Crediting one to a campaign still depends on a UTM being present in the session, which is why Step 3 matters.

Will AnyTrack slow down my website?

The AnyTrack Tag is built to stay out of the way of page rendering.

• Loading: asynchronous, so it does not block the page from rendering
• Caching: browsers cache the script for repeat visitors
• Delivery: served from a global CDN

If you are auditing page speed, measure your own pages before and after installation rather than relying on a general figure. The result depends on what else your site loads.

What happens to my data when I remove my old pixels?

Your historical data stays where it is.

When you remove a directly installed Meta Pixel, Google Ads tag, or TikTok Pixel and switch to AnyTrack:

• Past conversions remain in your ad platform reports
• Historical reporting is unaffected
• Only new conversions are tracked through AnyTrack

Remove the direct installation only once you have confirmed AnyTrack is delivering conversions to that platform, as described in Step 7. On the Free plan, which does not include the Conversion API, keep your existing pixels: they are still the only thing reporting conversions to the platform.

If you want a safety net, keep both in place for a day or two after AnyTrack starts delivering, then remove the direct installation. Expect duplicate counts during that overlap.

Can I use AnyTrack alongside Google Analytics?

Yes, and they do different jobs.

1. Keep Google Analytics for site behavior and traffic analysis
2. Use AnyTrack for conversion tracking and ad platform attribution
3. Connect the Google Analytics 4 integration to send AnyTrack events into GA4

That gives you behavior analysis in GA4 and attributed conversion data in AnyTrack, with the same events flowing to both.

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Advanced Configuration

Optional, once the basics work.

Event mapping

Change which event name AnyTrack sends to each ad platform: Event Mapping guide.

Useful when a platform expects a specific conversion action name, or when you want a Purchase in AnyTrack to land as a different conversion in Google Ads.

Custom events

Track actions beyond the standard events: custom event tracking.

Common uses include button clicks, video plays, downloads, and form submissions that AutoTrack does not pick up on its own.

Multi-currency

If you sell in more than one currency, see how AnyTrack converts values for reporting: multi-currency guide.

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Next Steps

If you did the Quick Start

1. Connect a conversion source so AnyTrack starts recording your sales or leads
2. Add UTM parameters to your campaigns to enable campaign attribution
3. Connect your main ad account. Conversions reach the platform once the Conversion API is delivering, which starts on Starter

If you did the Complete Setup

1. Watch conversions arrive in the Conversions Report
2. Check campaign attribution in the Campaign Report
3. Read how attribution works before you act on the numbers

Worth reading next

• What is AnyTrack — how the pieces fit together
• Why choose AnyTrack — how it applies to eCommerce, affiliate marketing, lead generation, and agencies
• UTM parameters — the detail behind Step 3
• Tracking School — conversion tracking fundamentals

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Need Help?

Guides

• Install the AnyTrack Tag
• Verify and validate your setup
• Integration Catalog
• Troubleshooting guide
• Frequently asked questions

Support

• Contact support, by email or live chat
• AnyTrack Pixel Helper, to verify tracking from your browser
• Video tutorials
• Status page

More

• Blog
• Release notes
• Beta features
• Affiliate program

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Ready to start? Create your Property.

Keep going

Start tracking now

Create your free account and continue with the complete setup guide.

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