Getting Started with AnyTrack

Welcome to AnyTrack! In the next 6 minutes, you'll:

• Start tracking every conversion from your marketing campaigns
• Send accurate data to your ad platforms for better optimization
• See which campaigns, keywords, and ads actually drive sales.

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Choose Your Path

Pick the setup that works for you:

🚀 Quick Start (3 minutes) - Get tracking live now, add integrations later 📖 Complete Setup (6 minutes) - Full installation with all integrations

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⚠️ Before You Start: Avoid These Common Mistakes

Don't let these issues derail your setup:

• Don't keep old pixels installed → Causes duplicate events and attribution conflicts
• Don't skip UTM parameters → Attribution won't work without campaign tracking
• Don't use one Property for multiple websites → Each site needs its own Property

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🚀 Quick Start (3 Minutes)

Get tracking live immediately. Add more integrations anytime.

Your Setup Progress

• Create Property (1 min)
• Install tracking tag (1 min)
• Verify it works (30 sec)

Total time: 2.5 minutes

1. Create Your Property

What is it? Your tracking workspace. One Property = one website = unlimited pages = unlimited campaigns

1. Go to AnyTrack Dashboard
2. Click "Create Property"
3. Enter website URL, timezone, currency
4. Copy your tracking tag from Property Settings → Tracking Script

✓ Done? Move to Step 2.

2. Install Tracking Tag

Pick your platform:

Shopify Store? → Install Shopify Integration - Required for order tracking

WooCommerce Store? → Install WooCommerce Plugin - Required for order tracking

WordPress Site (not a store)? → Install WordPress Plugin - Easiest option

Other Platform or Using Tag Manager? → Install via Google Tag Manager - Recommended for most

Website Builder (Wix, Webflow, Squarespace)? → Manual Installation Guide - Copy/paste script

3. Verify It Works

Quick 30-second test:

1. Install AnyTrack Pixel Helper (Chrome extension)
2. Visit your website → Extension icon turns blue = ✓ Working
3. Check Property Settings → See green checkmark + PageView events = ✓ Tracking live

✓ All set! Your tracking is live. Add integrations now or do it later.

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📖 Complete Setup (6 Minutes)

Full installation with ad platforms and conversion sources connected.

Your Setup Progress

• Create Property (1 min)
• Install tracking tag (1 min)
• Remove old pixels (30 sec)
• Add UTM parameters (1 min)
• Connect ad platform (1 min)
• Connect conversion source (1 min)
• Verify setup (30 sec)

Total time: 6 minutes

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Step 1: Create Your First Property

What is it? Your tracking workspace. Create one Property per website.

Setup Instructions

1. Go to AnyTrack Dashboard
2. Create new Property:
   • Enter your website URL
   • Choose your timezone
   • Select your currency
3. Copy your Property ID from Property Settings → Tracking Script tab

💡

Tracking Multiple Websites?

Create a separate Property for each website or brand. Each Property gets its own tracking tag and separate reports. Number of Properties depends on your plan.

✓ Property created? Move to Step 2.

Need detailed help? Complete Property Setup Guide

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Step 2: Install Tracking on Your Website

Add AnyTrack to your website so it can capture visitor data and conversions.

Choose Your Installation Method

Pick your platform below:

⚠️ CRITICAL: Remove Old Pixels to Prevent Duplicate Events

Before you continue, remove these direct pixel installations from your website:

• ✅ Facebook/Meta Pixel code (if connecting Facebook Ads via AnyTrack)
• ✅ Google Ads conversion tags (if connecting Google Ads via AnyTrack)
• ✅ TikTok Pixel code (if connecting TikTok Ads via AnyTrack)
• ✅ Platform-specific plugins (Facebook for WooCommerce, etc.)

Why this matters: AnyTrack manages your ad platform pixels automatically. Keeping direct pixels causes duplicate conversions, poor match rates, and attribution conflicts.

✓ Tag installed and old pixels removed? Move to Step 2.5.

Complete installation guide: Install AnyTrack Tag

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Step 2.5: Add UTM Tracking Parameters

Critical step: Without UTM parameters, AnyTrack can't tell which campaign drove each conversion.

What Are UTM Parameters?

UTM parameters are tags added to your ad URLs that tell AnyTrack:

• Which campaign the click came from
• Which ad set or ad group
• Which keyword triggered the ad
• Which ad creative was clicked

Example: yoursite.com?utm_source=facebook&utm_campaign=summer_sale&utm_content=ad1

Setup by Platform

Facebook Ads: → Facebook UTM Auto-Tagging Template - Copy/paste URL template

Google Ads: → Google Ads ValueTrack Template - Copy/paste URL template

Other Platforms: → UTM Parameters Guide - Manual UTM setup

⚠️

Don't Skip This Step

Without UTM parameters, all your conversions will show as "(not set)" in Campaign Reports. You won't know which campaigns are working.

✓ UTM parameters added? Move to Step 3.

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Step 3: Connect Your Integrations

Connect the platforms where you run ads and where conversions happen.

Connect Ad Platforms

Send conversion data to your ad platforms for campaign optimization.

Most Popular Platforms:

View all ad platforms (10+ integrations)

Other Ad Platforms:

• Microsoft Ads
• Snapchat Ads
• LinkedIn Ads
• Pinterest Ads
• Taboola
• Outbrain
• Twitter Ads
• Reddit Ads
• Quora Ads

Recommended: Start with your primary ad platform (Facebook or Google). Add others later.

Connect Conversion Sources

Connect platforms where conversions occur so AnyTrack can track them.

Pick your conversion source type:

💡

Don't See Your Platform?

• Browse Integration Catalog for 100+ integrations
• Use Custom Integration for unlisted platforms via postback URLs or webhooks
• Contact Support to request a new integration

✓ Integrations connected? Move to Step 4.

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Step 4: Verify Your Setup

Quick 2-minute verification to make sure everything works.

3 Critical Checks

✅ Check 1: Is the tracking tag installed?

How to verify:

1. Install AnyTrack Pixel Helper extension
2. Visit your website
3. Extension icon turns blue = ✓ Tag installed

✅ Check 2: Are conversions flowing in?

How to verify:

1. Go to Property Settings → Live Events
2. See PageView events appearing = ✓ Tracking live
3. Complete a test conversion
4. Check Conversions Report = ✓ Conversions tracked

✅ Check 3: Is attribution working?

How to verify:

1. Click your own ad (with UTM parameters)
2. Complete a test conversion
3. Check Campaign Reports
4. See conversion attributed to your campaign = ✓ Attribution working

📘

Testing Tips

• Use incognito/private browsing for testing
• Test with small conversion amounts
• Ad platform conversions appear within 15-20 minutes
• Connect Google Analytics 4 to see real-time events in GA4 Debug View

✓ All 3 checks passing? You're done! Skip to What Happens Next.

❌ Something not working? See Troubleshooting Guide or Contact Support.

Complete verification guide: Verify Your Setup

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What Happens Next?

Here's what you'll experience now that AnyTrack is live:

Within 1 Hour

✓ Visitor sessions tracked in real-time ✓ PageViews appearing in Live Events ✓ Outbound link clicks captured automatically ✓ Campaign data flowing into AnyTrack ✓ First conversions tracked (if you have traffic)

Within 24 Hours

✓ Campaign attribution data populating reports ✓ Ad platforms receiving conversion data ✓ Facebook Event Manager showing conversion events ✓ Google Ads showing conversion actions ✓ Clear ROI visibility across campaigns

Within 7 Days

✓ Ad platforms optimizing campaigns with your conversion data ✓ Improved ROAS from better optimization ✓ Server-side tracking improving match rates and attribution accuracy ✓ Centralized reporting showing performance across all channels

View Your Campaign Reports Now →

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Understanding Your Dashboard

Now that setup is complete, here's where to find everything:

Campaign Reports

See which campaigns, ad sets, and keywords drive conversions. Track ROI, CPA, and ROAS by traffic source. This is your primary performance dashboard.

Conversions Report

Analyze all conversions from your connected sources. Filter by date, source, campaign, and conversion type. See every conversion that comes through AnyTrack.

Property Settings

Configure tracking preferences, view live events in real-time, manage integrations, and access your tracking script.

Integration Catalog

Browse and connect 100+ affiliate networks, ad platforms, and conversion sources. Add new integrations anytime.

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Common Questions

How long does setup take?

Quick Start: 3 minutes (Property + Tag + Verification) Complete Setup: 6 minutes (includes integrations)

Most users complete setup in one session:

• Create Property: 1 minute
• Install tracking tag: 1-2 minutes
• Add UTM parameters: 1 minute
• Connect first integration: 1 minute per platform
• Verify setup: 30 seconds

You can start with just one ad platform and one conversion source, then add more later.

Do I need to know how to code?

No coding required for 95% of setups.

Installation methods by platform:

• Shopify/WooCommerce: Install plugin (click, click, done)
• WordPress: Install plugin (no code needed)
• Website builders (Wix, Webflow, Squarespace): Copy/paste a script
• Google Tag Manager: Use our template (no code needed)

Only custom websites with direct code installation require basic HTML knowledge (paste script in <head> section).

Can I track multiple websites?

Yes! Create a separate Property for each website, landing page, or app.

Each Property gets its own:

• Unique tracking tag
• Separate conversion reports
• Custom settings (timezone, currency)
• Independent integrations

The number of Properties you can create depends on your plan. View pricing

What if my platform isn't listed?

Most platforms can be integrated even if not listed:

Option 1: Custom Integration (Most Common) Use Custom Integration to track via postback URLs, webhooks, or API. Works for 90% of unlisted platforms.

Option 2: Manual Event Tracking Use Manual Event Tracking to fire events via JavaScript when conversions happen.

Option 3: Request Integration Contact Support to request a new native integration. We regularly add new platforms based on user requests.

How accurate is AnyTrack attribution?

AnyTrack uses server-side tracking for maximum accuracy:

Click Tracking: Browser-based (99%+ accurate) Captures campaign data when visitors click your ads

Conversion Tracking: Server-side (100% accurate) Receives actual conversion data directly from affiliate networks, stores, or your CRM

Attribution: Deterministic matching Matches conversions to clicks using click IDs, user IDs, and attribution windows

Unlike pixel-only tracking, AnyTrack receives real conversion data from your conversion sources. This makes attribution highly reliable even with:

• iOS privacy restrictions
• Ad blocker usage
• Cookie blocking
• Browser privacy features

Will this slow down my website?

No. AnyTrack has minimal performance impact:

Technical specs:

• Size: ~15KB minified and compressed (smaller than most images)
• Loading: Asynchronous (loads in parallel, doesn't block page rendering)
• Caching: Browsers cache the script for repeat visitors
• Delivery: Served via global CDN for minimal latency worldwide

Real-world impact: Most websites see no measurable impact on page load speed. The script is optimized for performance and loads after your page content.

Google PageSpeed: AnyTrack doesn't affect Core Web Vitals or PageSpeed scores.

What happens to my old pixel data?

Your historical data is safe.

When you remove old direct pixels and switch to AnyTrack:

• Historical data in Facebook/Google Ads stays intact
• Past conversions remain in your ad platform dashboards
• Reporting history is preserved
• Only NEW conversions are tracked via AnyTrack

Transition period: We recommend running both systems in parallel for 24-48 hours to verify AnyTrack is working before removing old pixels. This prevents any data gaps.

Can I use AnyTrack with Google Analytics?

Yes! AnyTrack works alongside Google Analytics.

Recommended setup:

1. Keep Google Analytics installed for website analytics
2. Use AnyTrack for conversion tracking and ad platform attribution
3. Connect Google Analytics 4 Integration to send AnyTrack events to GA4

What you get:

• GA4 for website behavior and traffic analysis
• AnyTrack for accurate conversion attribution and ad platform optimization
• Events from AnyTrack automatically sent to GA4
• Best of both worlds: analytics + attribution

They complement each other rather than replacing each other.

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Advanced Configuration (Optional)

Event Mapping

If you need to send different event names to your ad platforms:

→ Event Mapping Guide - Map AnyTrack events to custom ad platform events

Example use cases:

• Sending "Purchase" to Facebook but "Conversion" to Google Ads
• Creating custom events for specific product categories
• Mapping affiliate network events to standard eCommerce events

Custom Events

Track actions beyond standard conversions:

→ Custom Event Tracking - Fire custom events via JavaScript

Example use cases:

• Track button clicks
• Track video plays
• Track PDF downloads
• Track scroll depth
• Track custom form submissions

Multi-Currency Tracking

If you run campaigns in multiple currencies:

→ Currency Conversion Guide - Set up automatic currency conversion

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Need Help?

Documentation & Guides

• Install AnyTrack Tag - Detailed installation guide
• Integration Catalog - Browse all 100+ integrations
• Troubleshooting Guide - Fix common issues
• FAQ - Frequently asked questions
• Tracking School - Learn conversion tracking fundamentals

Support Resources

• Contact Support - Email or live chat support (response within 24 hours)
• AnyTrack Pixel Helper - Chrome extension to verify tracking
• Video Tutorials - Watch step-by-step setup guides
• Status Page - Check system status and uptime

Community & Updates

• Facebook Group - Connect with 2,000+ AnyTrack users
• Blog - Marketing tips, case studies, and updates
• Changelog - Latest features and improvements

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Next Steps

You're ready to start tracking conversions! Here's what to do next:

If You Completed Quick Start:

1. Connect Your Primary Ad Platform - Start sending conversions to Facebook or Google
2. Add UTM Parameters to Campaigns - Enable campaign attribution
3. Connect Your First Conversion Source - Start tracking affiliate commissions or sales

If You Completed Full Setup:

1. View Your First Conversions - Watch data flow in real-time
2. Check Campaign Attribution - See which campaigns drive results
3. Optimize Your Campaigns - Use your data to improve ROAS

Recommended Reading:

• UTM Parameters Best Practices - Master campaign tracking
• Attribution Models Explained - Understand how attribution works
• Campaign Optimization Guide - Improve your ad performance

Ready to go deeper? Visit Tracking School →

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How AnyTrack Works (Optional Reading)

Moved here for users who want to understand the technical details

The Complete Picture

AnyTrack is a conversion tracking and attribution platform that connects your marketing channels, conversion sources, and analytics tools in one place.

What AnyTrack Does

1. Tracks Conversions Receives conversion data from affiliate networks, eCommerce stores, lead gen forms, CRMs, and custom events. Unlike pixel-only tracking, AnyTrack gets actual conversion data from your conversion sources.

2. Attributes Conversions Matches each conversion to the correct ad campaign, ad set, and keyword using server-side tracking. Works even when browser tracking fails due to privacy restrictions.

3. Sends Data to Ad Platforms Pushes conversion data to your ad platforms (Facebook, Google, TikTok) so their algorithms can optimize campaigns. Uses Conversion APIs for maximum match rates.

4. Centralizes Reporting Shows all your marketing performance in one dashboard. See ROI, CPA, and ROAS across all campaigns and channels.

How It Works Step-by-Step

Step 1: Visitor Clicks Your Ad AnyTrack captures the campaign data (source, campaign, ad set, keyword, creative) and stores it with the visitor's session.

Step 2: Visitor Converts When the visitor makes a purchase, signs up, or converts, your conversion source (affiliate network, store, CRM) sends the conversion data to AnyTrack via postback, webhook, or API.

Step 3: AnyTrack Attributes the Conversion AnyTrack matches the conversion to the original ad click using click IDs, user IDs, or other identifiers. The conversion is attributed to the correct campaign.

Step 4: Data Sent to Ad Platforms AnyTrack sends the attributed conversion back to your ad platform (Facebook, Google, etc.) so their algorithm knows which campaigns to optimize.

Step 5: You See Results All conversion data appears in your AnyTrack dashboard with full attribution. You can see exactly which campaigns, keywords, and ads drive results.

Why Server-Side Tracking Matters

Browser-only tracking (pixels) fails when:

• iOS users block tracking (ATT restrictions)
• Ad blockers are enabled
• Cookie consent not given
• Browsers block third-party cookies

Server-side tracking (AnyTrack) works because:

• Conversions sent directly from conversion source to AnyTrack
• No browser involvement in conversion tracking
• 100% accurate conversion data
• Works regardless of privacy restrictions

Perfect For

Affiliate Marketers Running paid traffic to affiliate offers. Track conversions from 100+ affiliate networks and attribute them to exact campaigns and keywords.

eCommerce Stores Tracking sales from multiple ad platforms. See which campaigns drive revenue, even across domains and platforms.

Lead Generation Tracking form submissions, calls, and bookings. Optimize for quality leads, not just clicks.

Marketing Agencies Managing multiple client campaigns. Centralized reporting and white-label dashboard options.

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Ready to get started? Create your Property now →