AnyTrack Quick Start Guide

Set up your AnyTrack account in minutes and track your live traffic and conversion data across all your ad platforms, analytics, and conversion sources.

This guide covers the main setup requirements for a standard setup. At the end of this guide, your AnyTrack account will be fully setup and you'll start seeing your live traffic and conversion data being synced across your ad platforms, analytics and conversion sources.

This guide is divided into 3 sections which covers the setup flows as well as validation steps and ways to verify your setup is accurate:

  1. Connecting your website
  2. Connecting with your ad accounts and Conversion API.
  3. Connecting with your Conversion Sources such as Shopify, Affiliate Networks or lead generation platforms.

Step #1: Connect your website

  1. Create a New Property.
  2. Give it a name and set the website URL.
  3. Click Next and to get your unique AnyTrack Tracking Tag.
  4. Edit your website's code and paste the Tracking Tag in the head section.
! function(e, t, n, s, a) {
  (a = t.createElement(n)).async = !0,
    a.src = "",
    (t = t.getElementsByTagName(n)[0]).parentNode.insertBefore(a, t),
    e[s] = e[s] || function() {
      (e[s].q = e[s].q || []).push(arguments)
}(window, document, "script", "AnyTrack");


Good To Know

You can also Add the Tracking Tag via Google Tag Manager or according to instructions provided by your website's provider (Clickfunnels, Wordpress, Shopify etc...)

  1. Visit your website to trigger a PageView and validate the tracking tag setup.


Good to know: These settings affect the dashboard reports, so make sure they match your ad account settings.

  1. Update the Client Side Tracking settings such as Time zone and property base currency.


Cross domain tracking?

If you need cross domain tracking settings, please follow these guidelines Cross-domain tracking.

Step #2. Connect your Ad Accounts

  1. Select your pixel and authenticate with your account.
  2. Connect with your Ad Account.
  3. Enable the Conversion API.
  4. Map AnyTrack Conversions with your Ad Platform's Conversions.
  5. Open the Ads Integration Tab, copy the recommended UTM Tracking Template and add it to your ads.
  6. Verifying your Ads Tracking Templates.
  7. Save

Step #3: Connect your Conversion Sources

Connect AnyTrack to your conversion sources to capture and consolidate conversion data from every source.

  1. Navigate to the Integration Catalog and search for the integration you want to set up.
  2. Click the Install Integration button and follow the provided instructions, which may vary depending on the specific conversion source.
  3. Disconnect/disable events firing directly from the conversion source to your tracking pixels. For example - if you have added the Facebook App in Shopify, you should disable data sharing to avoid any type duplicate data.
  4. Repeat the process for all your conversion sources. If your conversion source is not in the Integration Catalog, check out our guide on connecting a Custom Conversion Source.


A Single Source of Truth for you conversion data!

By disabling events firing directly from the conversion sources to the tracking pixels managed by AnyTrack, you ensure accurate tracking, prevent duplicate events, and establish AnyTrack as the single source of truth for your conversion data.

FAQ and Troubleshooting


Good to know

These are general troubleshooting guidelines. Refer to each integration's guidelines for specific guidelines.

  • Why is the integration Event log shows errors?

    Follow the article that will help you troubleshoot your conversions.
  • How long does it take to see conversions in the Facebook Event Manager?

    About 15-20 minutes.
  • Conversions are not reported under the correct campaigns

    Anytrack reports conversions based on Last Click and with unlimited attribution window, while Ad Platforms have their own attribution models and windows, and do not provide an API endpoint that would allow to attribute the conversions to specific ads, ad sets or campaigns.
  • AnyTrack Dashboard doesn't show data.

    Check the Campaign Reports as you'll see real time data. Dashboard first time sync can take a few hours.
  • Not tracking the correct conversion names

    Check that your Event mappingevent mapping is accurate and adjust it accordingly.
  • I get warning about duplicate conversions in Facebook Event Manager

    Check that you've disabled any other system sending conversion data to Facebook. Anytrack sends only server side events. So if you see Browser events it means that an other system is sending data.
  • Why do I see a Low match rate in the Facebook Event Manager?

    • The match rate depends on the conversion data you receive from your integrations. For example, if you're getting conversions from Shopify, your match rate will be high since we collect product and customer data and forward them to your Facebook Conversion API. On the other hand, if you are an affiliate marketer you don't have access to customer data so the matching parameters will be only those available on the browser and server-side events sent by your integration.
    • If you're an affiliate marketer, your match rate will never be "great" since you don't have access to the customer personal data.
    • Note however, that the match rate is only an indication of the quality of the data you send, but does not prevent attribution to be accurate.
  • Campaign metrics are not accurate

    • Ad campaign metrics are imported on an hourly basis. So what you see in AnyTrack will always show some discrepancy with your ad accounts.
    • Anytrack collected data (sessions, new visitors and conversion events) are reported in "near real time". The Campaign Reports are built out of the UTM tracking parameters AnyTrack collects when visitors hit your website. If your reports are misaligned, please check that all your ads carry the recommended UTM Tracking template

Discover the Checklist for Accurate Tracking and verify your account with this guide.

Contact Support

The AnyTrack support team can be reached through the Intercom chatbot or by writting to [email protected]