ThriveCart

ThriveCart Integration Overview

The ThriveCart and AnyTrack integration allows you to track all your conversions automatically from ThriveCart directly in any platform of choice. With the help of AnyTrack, you can now send data like revenue, product name or lead source easily and accurately to platforms such as Google Ads, Facebook Conversion API and TikTok API for efficient tracking. This lets you get full control over conversion metrics without having to manually update each one individually - saving time while ensuring accuracy! Maximize ROI with customizable goals that match your unique business needs.

Before you begin

• You have an active AnyTrack account on the Starter plan or higher to send conversions to ad platforms
• You have an active ThriveCart account
• The AnyTrack tracking tag is installed on your website

How does the ThriveCart AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your ThriveCart checkout, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. Conversions: When visitors complete a purchase event, AnyTrack receives real time conversion data through Webhook.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

ThriveCart integration: technical details

Supported features	ThriveCart
Plan Ad platforms need Starter or higher.	All plans
AnyTrack Tag	Required
Tracking method Via Webhook	Server-side tracking
Setup method	Webhook URL
Conversions tracked	Purchase
Event attributes	Customer Data Event Data Product Data
Conversion Mapping Rename or turn off events.	Yes
Combined Orders Groups upsells with the purchase.	No
Tracking Group Integration reference for AutoTag.	thrivecart
Tracking parameter Carries the click_id.	passthrough[atclid]

Standard Conversions

Event Name	Details	Data Source
OutboundClick	When a visitor clicks on ThriveCart checkout links.	AnyTrack JS Tag
Purchase	When a user triggers a purchase.	Webhook

The ThriveCart Webhook

When you create the ThriveCart integration in AnyTrack, you will be provided with a Webhook that is configured to received the ThriveCart data.

https://t1.anytrack.io/:accountid/collect/thrivecart

❗

The ThriveCart integration also requires the AnyTrack Tracking Tag on your ThriveCart checkout page. Learn how to Install the AnyTrack Tag.

ThriveCart tracking flows

The ThriveCart integration supports two tracking flows. Neither flow needs Cross-Domain Tracking.

Flow	Visitor journey	Setup
1	Ad → ThriveCart checkout page	Tracking Tag on the ThriveCart checkout page. AnyTrack webhook in ThriveCart.
2	Ad → landing page → ThriveCart link → ThriveCart checkout page	Tracking Tag on the landing page and on the ThriveCart checkout page. AnyTrack webhook in ThriveCart.

In flow 2, AutoTag adds the click_id to the ThriveCart links on your landing page in the passthrough[atclid] parameter. The click_id connects the purchase to the ad click. Do not add the ThriveCart checkout domain to the Cross-Domain Tracking settings of your property for these two flows.

For the one setup that does use Cross-Domain Tracking, see Cross-Domain Tracking with ThriveCart.

Setup Guide

Step #1: Add the AnyTrack Tracking Tag on ThriveCart

1. Create a property and copy the AnyTrack Tracking Tag
2. Edit your Checkout Tracking Settings and paste the AnyTrack Tracking Tag

🚧

Multi

if your funnel goes through several platforms - Clickfunnels > ThriveCart - The tracking tag must be on both ClickFunnels and Thrivecart.

3. Save your settings
4. Visit your Checkout page to validate the tag setup.

Step #2: Add ThriveCart to your AnyTrack Account

1. Go to the Integration Catalog, search for ThriveCart.

2. Now click on the ThriveCart cardand then Click on Install Integration

Step #3: Connect your ThriveCart account

1. Copy the Webhook URL
2. From your ThriveCart account, navigate to your Settings > API & Webhooks > Webhooks area.
3. Enter a descriptive name for your webhook (eg. “AnyTrack”)
4. Paste the AnyTrack Webhook URL in the Webhook field.
5. And finally Save this webhook.

Step #4: Remove Ads integrations

Remove your ad platforms from ThriveCart. AnyTrack will connect your ThriveCart events with all you ad platforms.

❗

In order to avoid duplicating conversions in your ad platforms, you must remove any other integrations from your ThriveCart account.

Cross-Domain Tracking with ThriveCart

Use Cross-Domain Tracking only when several properties on different domains promote the same product hosted on ThriveCart. This setup works like any other Cross-Domain Tracking setup.

1. Create a separate property for each domain that promotes the product. Install the Tracking Tag of each property on its domain.
2. In the Cross-Domain Tracking settings of each of these properties, add the ThriveCart checkout domain.
   1. Turn on Sync Conversions triggered on cross-domain properties.
   2. Turn on AutoTag UTM parameters for cross-domain properties.
3. Add your Ads Integrations to each of these properties. Where possible, use a different ad account or pixel ID for each property.
4. Create a property for the ThriveCart checkout.
   1. Add the Tracking Tag of this property to the ThriveCart checkout page.
   2. Add the ThriveCart integration to this property, then add the AnyTrack webhook in ThriveCart.

Validate your integration

This section will enable you to validate the main aspects of your setup.

🔎

Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. View the Pixel Helper guide.

Link tracking

Since Tracking starts when visitors clicks on ThriveCart links or when they land on a ThriveCart Checkout Page, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

🔥

Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends passthrough[atclid] & click_id data to thrivecart links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags ThriveCart links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="thrivecart" or rel="thrivecart". More about Tracking Group.
  • Click ID Token: You Manually append the subid: &passthrough[atclid]=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your ThriveCart account reports and see whether the passthrough[atclid] parameters are passed to the offer links.

Here is an example of how you would manually update links fromthrivecart:

<a href="https://example.foo/goto/thrivecart" data-tracking-group="thrivecart">Hover on theThriveCart Demo
Link to see the AnyTrack click_id</a>

Hover on the ThriveCart Demo Link to see the AnyTrack click_id

📘

Tracking

The Tracking Group identifies which integration a link belongs to, so AutoTag knows which subid parameter to append. ThriveCart’s tracking group is thrivecart.

Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

ThriveCart conversion payload example

{
  "thrivecart_secret": "xxxxxxxx",
  "subscriptions": [],
  "base_product": "19",
  "mode_int": "1",
  "purchase_map": [
    "product-19"
  ],
  "accessible_purchases": [
    "3NzhWXXXKKf Kit"
  ],
  "mode": "test",
  "subscription_ids": [],
  "customer_identifier": "null",
  "thrivecart_account": "XXXXX",
  "invoice_id": "000000069",
  "currency": "USD",
  "event": "order.success",
  "accessible_purchase_map_flat": "product-19",
  "order": {
    "date": "2023-10-10 15:08:09",
    "total_gross": "2997",
    "total_str": "29.97",
    "tax": "null",
    "processor": "stripe_v2",
    "total": "2997",
    "date_unix": "1696950489",
    "charges": [
      {
        "tax_paid_str": "0.00",
        "amount": "2997",
        "defer": "false",
        "quantity": "1",
        "shipping_provider": "integration.shipstation",
        "item_type": "product",
        "shipping_amount_str": "13.95",
        "label": "New Theme Test",
        "item_identifier": "product_19",
        "type": "single",
        "unit_price": "2997",
        "reference": "19",
        "shipping_amount": "1395",
        "original_amount_str": "29.97",
        "original_amount": "2997",
        "name": "XXXXXXX Kit",
        "unit_price_str": "29.97",
        "tax_paid": "0",
        "amount_gross_str": "29.97",
        "shipping_label": "21283916",
        "payment_plan_name": "One-time payment - Free Shipping",
        "payment_plan_id": "9198",
        "amount_str": "29.97",
        "amount_gross": "2997"
      }
    ],
    "date_iso8601": "2023-10-10T15:08:09+00:00",
    "future_charges": [],
    "invoice_id": "000000069",
    "total_gross_str": "29.97",
    "id": "22766300",
    "tracking_id": "null"
  },
  "purchases": [
    "XXXXXXX Kit"
  ],
  "accessible_purchase_map": [
    "product-19"
  ],
  "order_timestamp": "1696950489",
  "transactions": {
    "product-19": "ch_3NzhWXXXKKf"
  },
  "order_date": "2023-10-10 15:08:09",
  "base_product_owner": "219438",
  "base_product_name": "3NzhWXXXKKf Kit",
  "base_product_label": "New Theme Test",
  "purchase_map_flat": "product-19",
  "fulfillment": {
    "url": "https://cart.thrivecart.com/hlt03/confirm/82a2293d83edda5dad4c7c4b83f580730495f30e9db7/"
  },
  "customer_id": "429583657721498010",
  "affiliate": "null",
  "order_id": "22766300",
  "customer": {
    "address": {
      "zip": "10007",
      "country": "US",
      "state": "DE",
      "city": "afs",
      "line1": "afsd"
    },
    "checkbox_confirmation": "false",
    "client_user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/117.0.0.0 Safari/537.36",
    "origin": "vanity",
    "name": "hey dev",
    "passthrough": {
      "atclid": "6BQltMxgEJJoBDaTGprtE5JRbPpQHA"
    },
    "last_name": "dev",
    "id": "429583657721498010",
    "shipping_address": {
      "name": "hey dev",
      "country": "IL"
    },
    "ip_address": "2.54.166.180",
    "first_name": "hey",
    "email": "heydev@anytrack.io"
  }
}

---

FAQ & Troubleshooting

• How do I configure my ThriveCart Checkout page on Clickfunnels?

  Install the Tracking Tag on ClickFunnels and on the ThriveCart checkout page. Then add the ThriveCart checkout URL to your funnel. You do not need Cross-Domain Tracking. See ThriveCart tracking flows.

• Do I need Cross-Domain Tracking with ThriveCart?

  No. The Tracking Tag on the ThriveCart checkout page and the AnyTrack webhook in ThriveCart track both flows. Use Cross-Domain Tracking only when several properties on different domains promote the same ThriveCart product. See Cross-Domain Tracking with ThriveCart.

• Can I import past conversions into AnyTrack?

  No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

• Can I promote my ThriveCart Checkout page in Google Ads or Facebook Ads?

  Yes.

• Can I use a different subid parameter than the one predefined by AnyTrack?

  No. The predefined parameters are used for AutoTag and cross domain tracking.

• Can I track conversions without the click_id?

  No. The click_id passed to the ThriveCart links is required to track conversions.

• The Conversion Event Name is not what I am expecting, how can I change it?

  You can update the Event Mapping in the Integration page. Remember: The new mapping will be reflected in your Ads conversion mapping and consequently you will need to update the Ads Conversion mapping accordingly.

Take these steps to troubleshoot general errors

• General troubleshooting

  • Verify that your tracking tag is set in the head section of your funnel.
  • If you’re on the free plan, verify that you didn’t reach the monthly traffic limit and upgrade if needed.
  • Verify thrivecart links are AutoTag. if you’re using a custom domain, you should add the data-tracking-group.

• Conversion sources

  When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.

🚧

General

Before you reach out to the tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.

• Native integrations

  Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow. The most common error is that the click_id is unknown or missing. It happens when AutoTag could not be activated.
  • Check that your links are not hidden behind some javascripts or double redirects.
  • Check that the links are in a standard a element.
  • Try to manually set the tracking group attribute (check the integration guidelines).
  • Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn’t set.
  • If you just installed AnyTrack, errors might be from traffic that wasn’t tracked by AnyTrack.

  • Conversion data doesn’t trigger an error 🔴, but is not validated 🟢:

    • Check that the Webhook you’ve set in the integration matches the pre-defined Webhook we provide.
    • Copy the Event Reference from the Events Log and contact the support.

  • You’re not getting any conversions:

  • Check that the Webhook is set and active in your ThriveCart Account.
  • Check that you’re passing the correct AutoTag passthrough[atclid] parameter to the offer link (see payload example above)