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GoHighLevel and Elementor

Connect WordPress Elementor forms to GoHighLevel with AnyTrack for complete ad tracking and attribution.

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Integration Overview

If you're already using WordPress with Elementor forms connected to GoHighLevel, and you want to connect AnyTrack to your marketing flow to improve your attribution data, you need to make some adjustments to your current setup in order to benefit from AnyTrack conversion data and attribution enrichment via server side tracking.

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TL;DR - Adding AnyTrack to Your Existing Setup

Already using Elementor + GoHighLevel? You're losing 30-70% of conversion attribution due to cross-platform tracking gaps. AnyTrack bridges this gap by connecting your WordPress traffic data with GHL conversions.

Connect Elementor, GoHighLevel with AnyTrack in 3 steps:

  1. Install AnyTrack tag on your WordPress site (tracks visitor attribution)
  2. Add hidden field to your Elementor forms: _atid. This will automatically pass critical tracking data between your forms and GHL.
  3. Install AnyTrack app in GHL (to get conversions via server side tracking)

Result: Complete attribution from Ad platforms → WordPress page → GHL conversion → back to ad platforms for optimization.

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Elementor Forms Specific

This guide is specifically for Elementor Pro forms widgets. If you're using other form builders like Gravity Forms, Contact Form 7, or WPForms, the concept is the same but you need to ensure the _atid parameter is captured and sent to GHL. You'll need to find how to add a hidden field with default value --CLICK-ID-- and ensure it passes to GHL.

How This Integration Works

With your existing setup enhanced by AnyTrack:

  1. Visitor arrives: Facebook ad click brings visitor to your WordPress page, AnyTrack captures attribution data
  2. Form interaction: Visitor fills out your existing Elementor form, hidden _atid field captures their unique session ID
  3. Data bridge: Form submission sends both lead data AND attribution data to GoHighLevel
  4. Conversion tracking: AnyTrack app in GHL processes the conversion and sends complete data back to Facebook, Google Ads and other connected Advertising Integrations.
  5. Attribution complete: You now know exactly which ad, campaign, and keyword drove each conversion

Technical Specifications

ReferenceValueInformation
Tracking GroupghlThe Tracking Group reference can be used to activate AutoTag
Subid Parameter_atidThe parameter that bridges WordPress visitor data with GHL conversion data
Tracking MethodClient-Side + Server-SideWordPress tracking tag + GHL app integration for complete attribution chain

Standard Conversion Events

AnyTrack will track these events from your existing GHL setup:

HighLevel EventAnyTrack EventDefault StatusDescription
Form submitFormSubmit🔧 SystemBrowser-side form submission event from Elementor or GHL form.
Contact createdLead✅ EnabledWhen a new contact is created in GHL
Appointment createdSchedule✅ EnabledWhen a contact books an appointment through GHL
Order createdPurchase✅ EnabledWhen a contact completes a purchase in GHL

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Before You Begin - Existing Setup Check

Ensure you have:

  • WordPress site with Elementor forms already collecting leads
  • Active GoHighLevel account receiving form submissions
  • Forms working properly (we'll enhance them, not replace them)
  • Admin access to both WordPress and GHL so you can add the anytrack tracking tag, and connect the Anytrack app from the GHL Marketplace.
  • Active AnyTrack account

Setup Guide

Step 1: Install AnyTrack on Your WordPress Site

What we're doing: Adding visitor tracking to capture where your traffic comes from

  1. Create new property in AnyTrack dashboard
  2. Name it descriptively (e.g., "WordPress Lead Gen Site")
  3. Enter your WordPress site URL
  4. Copy the AnyTrack tracking tag provided
  5. Install the tag in your WordPress <head> section using one of these methods:
    • AnyTrack Plugin: Add the AnyTrack plugin which automatically adds the tracking tag.
    • Google Tag Manager: Via the AnyTrack Official Google Tag Manager Template.
    • Elementor: Go to Elementor → Settings → Advanced → Custom Code → Head section
  6. Test the installation: Visit your website and check the AnyTrack dashboard for visitor data

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Pro Tip

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is working correctly and see real-time events.

Step 2: Bridge Your Existing Forms

What we're doing: Connecting your form submissions to the visitor attribution data

Choose the option that matches your current setup:

Option A: Elementor Pro Forms with Direct GHL Integration

If your Elementor forms send data directly to GHL via webhooks:

  1. In GoHighLevel: Create custom field

    • Go to CRM → Settings → Custom Fields
    • Add new field: Name = _atid, Scope = Contact
    • Save the custom field

  2. In WordPress: Update each Elementor form

    • Edit the page containing your form
    • Select the Form widget in Elementor
    • Go to Content → Fields → Add Item
      • Field Type: Hidden
      • Field ID: _atid
      • Default Value: --CLICK-ID--
    • Save the form

  3. Update webhook mapping:

    • In Elementor form Actions, find your webhook action
    • Add the _atid field to your webhook payload
    • Test the form submission

Option B: Elementor Forms with Zapier/Make.com Integration

If you're using Zapier or Make.com to connect Elementor to GHL:

  1. In GoHighLevel: Create the _atid custom field (same as Option A)

  2. In WordPress: Add hidden field to forms (same as Option A)

  3. In Zapier/Make: Update your automation

    • Edit your existing Elementor → GHL automation
    • Map the new _atid field from Elementor to the custom field in GHL
    • Test the updated automation

Option C: GHL Forms Embedded in Elementor

If you're embedding GHL forms directly in Elementor:

  1. In GoHighLevel: Create the _atid custom field
  2. Edit each GHL form to include the _atid field as hidden
  3. Re-embed the updated forms in your Elementor pages

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Test Before Rolling Out Across Your Live Funnels/Forms

We strongly recommend duplicating a funnel to test and validate the flow before rolling out in order to prevent surprises. Once you are satisfied, replicate the setup to your live funnels.

  • Test on one form first before updating all forms
  • Keep your existing webhooks/automations - we're adding to them, not replacing
  • Don't modify working GHL workflows - the AnyTrack app works alongside them
  • Backup your forms before adding the hidden field

Step 3: Connect AnyTrack to GoHighLevel

What we're doing: Capturing conversions and sending them to your ad platforms

  1. Navigate to the AnyTrack Integration Catalog
  2. Search for "HighLevel" or "GoHighLevel"
  3. Click "Install Integration"
  4. Select the property you created in Step 1
  5. Click "Next" to proceed
  6. Authenticate with your HighLevel account
  7. Select the correct HighLevel sub-account
  8. Save the integration settings

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App Integration Benefits

The AnyTrack app in the HighLevel marketplace automatically handles all server-side conversion tracking without requiring manual webhook setup. Your existing workflows continue working normally.

Verify Your Enhanced Setup

Test the Complete Attribution Chain

  1. Clear your browser cache and visit your WordPress site
  2. Fill out and submit one of your updated forms
  3. Check AnyTrack dashboard for the form submission event (data appears within seconds in the Conversions Report)
  4. Check GHL to confirm the lead was created with the _atid field populated with an AnyTrack Click ID value
  5. Check integration logs in AnyTrack to see the conversion data flow

Validate Attribution Data

  1. Visit your WordPress site with UTM parameters (simulate an ad click):
    yoursite.com?utm_source=facebook&utm_campaign=test
  2. Submit a form
  3. In AnyTrack dashboard, verify the conversion shows the correct UTM attribution
  4. If you have GA4 connected to AnyTrack, you can see real-time data there as well
  5. Check Facebook Event Manager for conversion data (appears within 20 minutes)

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Important About Test Data

Test conversions won't appear in Facebook or Google Ads Manager since they're not from actual ads. However you validate the data in your Facebook Event Manager and AnyTrack dashboard.

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Data Processing Time

  • AnyTrack Dashboard: Real-time (within seconds)
  • Facebook Event Manager: Within 20 minutes
  • Google Analytics 4: Real-time (if connected)
  • Ad Platform Optimization: 24-48 hours for full effect

Advanced Configuration

Multiple Forms on Same Page

If you have multiple Elementor forms on the same page:

  • Add the _atid hidden field to every form
  • Each form submission will maintain proper attribution
  • Use different form names for better tracking granularity

Landing Page Variations

For different landing pages or campaigns:

  • The same AnyTrack tag works across all WordPress pages
  • Each form submission automatically inherits the visitor's attribution data
  • Use the AnyTrack Landing Page Report to see conversion data for specific pages
  • No additional configuration needed per page

Attribution Requirements

The only parameter required for proper attribution is the AnyTrack Click ID value (_atid) being passed to GHL. Any other data passed from your Elementor form to GHL follows your existing setup and doesn't need modification for AnyTrack functionality.

Important Configuration Notes

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Prevent Attribution Conflicts

If you currently have Facebook Pixel or Google Analytics tracking on your WordPress site, ensure AnyTrack doesn't duplicate conversion events. AnyTrack should become your single source of truth for ad platform conversions.

Disable Conflicting Tracking

To prevent duplicate conversions:

  1. Remove Facebook Pixel from WordPress (AnyTrack will load it automatically when you connect Facebook)
  2. Disable conversion tracking in other plugins
  3. Let AnyTrack handle all ad platform communication
  4. Keep Google Analytics for website analytics (it won't conflict)

Data Deduplication

AnyTrack automatically handles deduplication when sending data to ad platforms:

  • No duplicate conversions sent to Facebook or Google Ads
  • Clean attribution data for algorithm optimization
  • Proper visitor journey tracking across platforms

Here's the updated FAQ section in the correct format:

FAQ & Troubleshooting

  • I'm using Gravity Forms/Contact Form 7/WPForms instead of Elementor. Will this work?

    The concept is the same, but you need to ensure the _atid parameter is captured and sent to GHL. You'll need to find how to add a hidden field with default value --CLICK-ID-- and ensure it's passed to GHL. Each form builder handles this differently.

  • Do I need to change my existing GHL workflows?

    No. Your existing automations, workflows, and integrations will continue working exactly as before. AnyTrack adds attribution data without disrupting your current setup.

  • What if I have multiple forms on different pages?

    Add the _atid hidden field to every form you want to track. Each form will automatically inherit the correct attribution data based on how the visitor arrived at that specific page.

  • Can I track phone calls and other offline conversions?

    Currently, AnyTrack only tracks the events shown in the Standard Conversion Events table. Phone calls and other offline activities are not automatically tracked unless they create one of the supported events in GHL.

  • Will this slow down my WordPress site?

    No. The AnyTrack tag is lightweight and loads asynchronously. It won't affect your page load speeds or user experience.

  • What happens to visitors who have adblockers?

    The server-side tracking integration with GHL ensures conversions are still tracked even if client-side tracking is blocked. You'll have higher tracking accuracy than most solutions.

  • How do I know if the attribution data is working?

    Check the AnyTrack conversion logs for form submissions with UTM parameters populated. Also verify that contact created in GHL have the _atid field value that looks like: Mwd242jJwwqHAy8gHzk8VWxLt3kYgh

Common tracking issues with Go High Level

Forms Submit But No Attribution Data in AnyTrack

  • Verify AnyTrack tag is installed in WordPress <head> section
  • Check that hidden _atid field was added to all forms
  • Ensure your webhook/integration includes the _atid field mapping
  • Test with browser developer tools to see if _atid has a value

GHL Shows Leads But AnyTrack Doesn't Show Conversions

  • Confirm AnyTrack app is installed and connected in GHL
  • Check that the correct GHL sub-account is selected
  • Look at integration logs for error messages

Attribution Shows "Direct" Instead of Actual Source

  • Visitor may have visited site before tracking was installed
  • UTM parameters might not be properly formatted in ads
  • Check that ad campaigns include proper UTM tracking templates

Multiple Form Builders on Same Site

  • Each form builder requires specific configuration for hidden fields
  • Contact support for multi-form-builder setups
  • Consider standardizing on one form solution for easier tracking

Data Accuracy Notes

Your enhanced setup provides:

  • First-party data collection (not affected by ad blockers)
  • Server-side conversion tracking (iOS-proof attribution)
  • Cross-platform attribution (WordPress → GHL → Ad platforms)
  • Real-time data processing for immediate optimization

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Expected Results After Setup

Within 24 hours:

  • Complete visitor journey tracking in AnyTrack dashboard
  • Form submissions properly attributed to traffic sources
  • Conversion data flowing to Facebook/Google Ads
  • Improved Facebook Event Match Quality

Within 2-4 weeks:

  • Improved ad targeting as algorithms get better data
  • 20-40% ROAS improvement from accurate attribution
  • Better audience building from complete conversion data

By following this guide, you'll transform your existing WordPress + GHL setup into a complete attribution powerhouse, finally seeing which of your ads and campaigns are actually driving conversions.

Updated 2 days ago