AnyTrack already supports a large variety of integrations that you can find in the Integration Catalog. And while we integrate new platforms on a regular basis, you can leverage the custom integration to connect with third party platforms.
- Your platform should be able to fire a Webhook URL.
- You must pass custom field or tracking parameters
clickIdto your cart, product link, or form (for CRMs).
- You should use the recommended standard Event Attributes
The AnyTrack ClickID parameter is automatically generated by AnyTrack and appended to forms and urls. Learn more about AutoTag.
This information should be provided by the platform you wish to integrate with. If you're not familiar with postback URLs or webhooks, please refer to this article.
You can modify the webhook by adding more Event Attributes in order to enrich the data sent to ad platforms' pixels and Conversion API.
- Event Attributes.
|fullName||string||John Smith||Using this field will automatically fill first and last name fields|
|phone||string||+1 (650) 555 4444||Including country code and area code|
|birthdate||string||May 26, 1991 or 1991-05-26|
|state||string||CA||Two-letter state or province code|
|zipcode||string||94025||Zip or Postal Code|
|country||string||US or United States|
Good to Know
There is NO need to hash the data. AnyTrack automatically formats and hashes the data for you when sending it to the pixels.
In some instances, the apps you will want to integrate can only pass arbitrary query parameters to the AnyTrack Webhook URL.
For example, Hubspot, Mailchimp or Salesforce have their payload structure, which cannot be modified. In this case, we recommend using Zapier or Make(previously called Integromat) to "catch" the webhook from your integration and post it to the AnyTrack Webhook following our Query Parameters structure. Learn more about Webhooks.
Updated about 2 months ago