Custom Integration
Learn how to integrate AnyTrack with any conversion sources such as CRM, affiliate network or eCommerce platforms.
AnyTrack already supports a large variety of integrations that you can find in the Integration Catalog. And while we integrate new platforms on a regular basis, you can leverage the custom integration to connect with third party platforms.
Prerequisites:
- Your platform should be able to fire a Webhook URL.
- You must pass custom field or tracking parameters
clickId
to your cart, product link, or form (for CRMs).- You should use the recommended standard Event Attributes
The AnyTrack ClickID parameter is automatically generated by AnyTrack and appended to forms and urls. Learn more about AutoTag.
1. Go to the Integration Catalog
2. Add a new Integration

3. Search And select the Custom Integration

4. Now Install the Integration and follow the steps

11. Fill the fields with the required placeholders
This information should be provided by the platform you wish to integrate with. If you're not familiar with postback URLs or webhooks, please refer to this article.
12. Click on SAVE

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You should find out where to add Webhooks within your conversion source (CRM, eCommerce, etc...).Copy your Webhook URL and paste it into your integration
Pro tip:
You can modify the webhook by adding more Event Attributes in order to enrich the data sent to ad platforms' pixels and Conversion API.

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Adding additional parameters is highly recommended, as it will improve your attribution and feed your ad pixels with more data to optimize your ads. Learn more about Event Attributes.Add more parameters to your Webhook -
The following parameters are also supported for better audience matching and attribution. Those values are hashed, standardized and processed to be forwarded to Facebook Conversion API or Google Enhanced ConversionsMatching Parameters
Parameter | Type | Example | Notes |
---|---|---|---|
string | [email protected] | ||
firstName | string | John | |
lastName | string | Smith | |
fullName | string | John Smith | Using this field will automatically fill first and last name fields |
phone | string | +1 (650) 555 4444 | Including country code and area code |
birthdate | string | May 26, 1991 or 1991-05-26 | |
city | string | Menlo Park | |
state | string | CA | Two-letter state or province code |
zipcode | string | 94025 | Zip or Postal Code |
country | string | US or United States |
Good to Know
There is NO need to hash the data. AnyTrack automatically formats and hashes the data for you when sending it to the pixels.
Recommendations
In some instances, the apps you will want to integrate can only pass arbitrary query parameters to the AnyTrack Webhook URL.
For example, Hubspot, Mailchimp or Salesforce have their payload structure, which cannot be modified. In this case, we recommend using Zapier or Make(previously called Integromat) to "catch" the webhook from your integration and post it to the AnyTrack Webhook following our Query Parameters structure. Learn more about Webhooks.
Updated about 2 months ago