TikTok UTM Parameters

Leverage the UTM tracking template by AnyTrack in order to improve your data collection, reporting and attribution.

UTM parameters are tags that you add to a URL. When someone clicks on a URL with UTM parameters, AnyTrack collects the visitor data and attributes the visit and subsequent event according to marketing channel rules and finally send the conversion events back to Google Analytics for tracking. AnyTrack automatically tracks UTM parameters from your TikTok Ads Campaigns and syncs them with your analytics and ad networks.

What are TikTok UTM Parameters?

TikTok UTM parameters are specific tags that you append to the end of your URL to track source, medium, campaign, term, and content for each visitor to your site.


The Tiktok Click ID

The TikTok Click ID (ttclid) is auto-tagged to your ads which is why it is not included in the template.

Here is a table that shows the TikTok UTM parameters and their corresponding tokens:

ParameterTokenAdd relevant information
utm_source__SOURCE__Identifies which site sent the traffic
utm_medium__MEDIUM__Identifies what type of link was used
utm_campaign__CAMPAIGN_NAME__Identifies a specific product promotion or strategic campaign
utm_id__CAMPAIGN_ID__Identifies the unique ID of the campaign
utm_term__CID_NAME__Identifies search terms
utm_content__AID_NAME__Identifies what specifically was clicked to bring the user to the site
atAdId__CID__TikTok's ad ID
atPlacement__PLACEMENT__Where the ad will be placed
atAdSet__AID__The ad set ID
atCsite__CSITE__The site ID
atAdType__CTYPE__The type of ad

How to Use TikTok UTM Parameters with AnyTrack

When you create a TikTok ad, you can add UTM parameters to your ad URLs. AnyTrack will automatically pick up these parameters and track them in your analytics and ad networks.


The TikTok UTM Tracking Template

This template is accurate, but we recommend taking the template from within your AnyTrack account which will be 100% up to date.


Here's how to do it:

  1. Copy the TikTok UTM Tracking Template
  2. Create your TikTok ad as usual.
  3. In the URL field, add your destination URL: For example, https://www.example.com/
  4. In the Tracking parameters field, add the UTM tracking template
  5. Save your ad.

When your ad is live and displayed on user's devices:

  1. All dynamic tracking parameters are substituted by TikTok Ads Engine.
  2. When visitors click on your ads and land on your website, AnyTrack captures all utm parameters.

How to use TikTok UTM Parameters across your marketing channels

TikTok UTM parameters for Facebook Ads:

  • Custom Audiences
  • Lookalike Audiences
  • Enhance your InFunnel Targeting Campaigns
  • Discover the best Audience Overlap between ad networks.

FAQ & Troubleshooting

Q: What happens if I don't use UTM parameters in my TikTok ads?

A: Without UTM parameters, you won't be able to track the source, medium, campaign, term, and content for your TikTok ads. This can make it more difficult to understand the performance of your ads and optimize them for better results.

Q: Can I use TikTok UTM parameters with other ad platforms?

A: Yes, the Tiktok UTM parameters include values that can be used in any ad platforms to build custom audiences. For example: Google Ads, Facebook Ads,, Taboola, and more.

Q: How do I see the results of my TikTok UTM tracking?

A: You can view the results of your UTM tracking in your Google Analytics account, as well as in your AnyTrack dashboard.

Q: Can I use UTM parameters for non-advertising purposes?

A: Yes, you can use UTM parameters to track any inbound traffic your website such as Email campaigns, referral campaigns, social media posts.