TikTok UTM Parameters
Leverage the UTM tracking template by AnyTrack in order to improve your data collection, reporting and attribution.
UTM parameters are tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking. AnyTrack automatically tracks UTM parameters from your TikTok ads and syncs them with your analytics and ad networks.
What are TikTok UTM Parameters?
TikTok UTM parameters are specific tags that you append to the end of your URL to track source, medium, campaign, term, and content for each visitor to your site.
The Tiktok Click ID
The TikTok Click ID (
ttclid) is auto-tagged to your ads which is why it is not included in the template.
Here is a table that shows the TikTok UTM parameters and their corresponding tokens:
| Parameter | Token | Add relevant information |
|---|---|---|
| utm_source | __SOURCE__ | Identifies which site sent the traffic |
| utm_medium | __MEDIUM__ | Identifies what type of link was used |
| utm_campaign | __CAMPAIGN_NAME__ | Identifies a specific product promotion or strategic campaign |
| utm_id | __CAMPAIGN_ID__ | Identifies the unique ID of the campaign |
| utm_term | __CID_NAME__ | Identifies search terms |
| utm_content | __AID_NAME__ | Identifies what specifically was clicked to bring the user to the site |
| atAdId | __CID__ | TikTok's ad ID |
| atPlacement | __PLACEMENT__ | Where the ad will be placed |
| atAdSet | __AID__ | The ad set ID |
| atCsite | __CSITE__ | The site ID |
| atAdType | __CTYPE__ | The type of ad |
How to Use TikTok UTM Parameters with AnyTrack
When you create a TikTok ad, you can add UTM parameters to your ad URLs. AnyTrack will automatically pick up these parameters and track them in your analytics and ad networks.
UTM Tracking Template
utm_source=tiktok&utm_medium=cpc&utm_campaign=__CAMPAIGN_NAME__&utm_id=__CAMPAIGN_ID__&utm_term=__CID_NAME__&utm_content=__AID_NAME__&atAdId=__CID__&atPlacement=__PLACEMENT__&atAdSet=__AID__&atCsite=__CSITE__&atAdType=__CTYPE__
Here's how to do it:
- Copy the TikTok UTM Tracking Template
- Create your TikTok ad as usual.
- In the URL field, add your destination URL: For example,
https://www.example.com/ - In the Tracking parameters field, add the UTM tracking template
- AnyTrack will automatically track these parameters when someone clicks on your ad and lands on your site.
https://www.example.com/?utm_source=tiktok&utm_medium=cpc&utm_campaign=__CAMPAIGN_NAME__&utm_id=__CAMPAIGN_ID__&utm_term=__CID_NAME__&utm_content=__AID_NAME__&atAdId=__CID__&atPlacement=__PLACEMENT__&atAdSet=__AID__&atCsite=__CSITE__&atAdType=__CTYPE__
FAQ & Troubleshooting
Q: What happens if I don't use UTM parameters in my TikTok ads?
A: Without UTM parameters, you won't be able to track the source, medium, campaign, term, and content for your TikTok ads. This can make it more difficult to understand the performance of your ads and optimize them for better results.
Q: Can I use TikTok UTM parameters with other ad platforms?
A: Yes, the Tiktok UTM parameters include values that can be used in any ad platforms to build custom audiences. For example: Google Ads, Facebook Ads,, Taboola, and more.
Q: How do I see the results of my TikTok UTM tracking?
A: You can view the results of your UTM tracking in your Google Analytics account, as well as in your AnyTrack dashboard.
Q: Can I use UTM parameters for non-advertising purposes?
A: Yes, you can use UTM parameters to track any inbound traffic your website such as Email campaigns, referral campaigns, social media posts.
Updated about 1 month ago