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AnyTrack AnyTrack Knowledge Base

Verify Your Setup

Confirm your AnyTrack setup works end to end: the Tracking Tag, the conversion source, the ad platform, and the reports, with a clear pass or fail signal at each step.

Use this page to confirm your AnyTrack setup works, from the Tracking Tag on your site to conversions reaching your ad platforms. Work through it in order: each step depends on the one before it, and each has a clear “it’s working” signal.

Step 1: The AnyTrack Tag is live

Section titled “Step 1: The AnyTrack Tag is live”

Every setup starts with the AnyTrack Tag loading on your site, funnel, or landing pages.

  • Where it goes: in the <head> section of every page of your website or funnel.
  • How to verify: install the AnyTrack Pixel Helper Chrome extension, visit your site, and confirm the icon turns blue.
  • Also confirm: open the Conversions Report and watch PageView events arrive in near real time as you browse.

✓ Working: Pixel Helper is blue and PageView events appear in the Conversions Report. ✗ Not working: the icon stays grey, or no PageView events arrive → the tag isn’t installed (or not on that page). Fix this before continuing. Nothing downstream works without it.

Step 2: Conversions are reaching AnyTrack

Section titled “Step 2: Conversions are reaching AnyTrack”

This is the step most issues trace back to. Before AnyTrack can send anything to your ad platforms, it has to receive the conversion from your conversion source (Shopify, ClickFunnels, an affiliate network, or your CRM).

  1. Confirm you followed every step of the integration’s setup instructions in the Integration Catalog. Each integration has different requirements. A skipped step is the most common cause of missing conversions.
  2. Go to Integrations → [your integration] → Events Log.
  3. Watch the Events Log for events arriving in real time. Run a test conversion (a test order, form submit, or sale) and confirm it appears.

✓ Working: your test conversion appears in the Events Log and in the Conversions Report. ✗ Not working: see the Events Log guidance above. Fix the source before checking your ad platform.

Step 3: Conversions are sent to your ad platforms

Section titled “Step 3: Conversions are sent to your ad platforms”

Once AnyTrack is receiving conversions, confirm they’re being sent out. How you verify depends on the platform.

Meta, Google, TikTok

These platforms connect via OAuth and map conversions automatically.

  1. Connected / authenticated: open your Campaign Report. You should see campaign data that AnyTrack synced from the ad platform.
    • No campaign data? Confirm you actually have running campaigns, then wait a few minutes for the sync to complete.
  2. Conversion API enabled: confirm the Conversion API is turned on in the ads integration settings. Without it, AnyTrack sends nothing.
  3. Event mapping:
    • Meta and TikTok: leave the default mapping unchanged. AnyTrack maps conversions automatically.
    • Google Ads: verify each AnyTrack conversion (left) is mapped to the corresponding Google conversion action (right). If you completed onboarding, this is already mapped. See Event Mapping.
  4. UTM template added (required for accurate attribution):
    • In the ads integration, copy the UTM template and add it to your ads following each platform’s requirement. See the UTM Parameters guide and the Facebook UTM template.
    • Use Verify Ads in the integration to confirm your ads carry the required parameters. If an ad isn’t green, open it, see which parameter is missing, and fix it.
  5. Test it:
    • Meta: use Facebook CAPI Test Mode to confirm events arrive with the right parameters in real time.
    • TikTok: send test events to TikTok’s Test Event tab. See TikTok Ads.
    • Google: there’s no live test mode. Wait for a real conversion to reach your ad account. To watch events in real time, enable the GA4 Debug View.

Microsoft Ads

AnyTrack connects to Microsoft Advertising with one sign-in, creates your conversion goals, and maps your standard events. There is no live test mode.

  1. Connect your Microsoft Ads account in Tracking Pixels, then select your ad account and UET Tag.
  2. Review the event mapping on the Conversions tab, and verify that server-to-server tracking is on.
  3. Add the UTM template to your Microsoft Ads account, and verify that Auto-tagging of Click ID is selected.
  4. Confirm the UET Tag loads with the UET Tag Helper. The helper shows PageView only. It never shows conversions, which AnyTrack sends server to server.

Then confirm conversions arrive under Conversions > UET tag in Microsoft Advertising once a real conversion comes through. Allow up to 3 hours, and up to 24 hours for a new UET Tag. See Microsoft Ads.

ChatGPT Ads

AnyTrack connects to ChatGPT Ads with an Ads API key. OpenAI conversion reports need at least one day to populate.

  1. Click one of your ChatGPT Ads, or open your landing page with ?oppref=test and the UTM parameters from the template.
  2. Open the Conversions Report. The PageView event shows the source chatgpt and the medium cpc.
  3. Complete a test conversion and open it in the Conversions Report. The attribution touchpoints show the ChatGPT Ads click.
  4. The next day, open the conversions section of Ads Manager, select the pixel you connected, and compare its events with your Conversions Report.

See ChatGPT Ads.

Taboola, Outbrain

These platforms use a manual setup. There’s no automatic mapping or live test mode.

  1. Complete the manual setup steps for the platform.
  2. Enable the Conversion API in the AnyTrack integration.
  3. Create the conversion goals inside the ad platform, following its guidelines.
  4. Add the UTM template to your ad account according to the platform’s guidelines.

Then confirm conversions arrive on the ad platform’s own reporting once a real conversion comes through.

✓ Working: Campaign Report shows campaign data, the Conversion API is on, Verify Ads is green, and Test Mode (or a real conversion) shows events arriving with the right parameters.

Step 4: Confirm it in your reports

Section titled “Step 4: Confirm it in your reports”

Tracking is live and data is flowing. Now make your reports show what you need.

  • Campaign Report: customize your columns to match your business goals. Select and reorder columns, then save the view for you and your team.
  • Conversions Report: verify each event is tracked correctly by filtering the report by individual event type.

Common missteps

Section titled “Common missteps”

Common Questions

FAQ was last reviewed on 2026-09-30

My conversion shows in AnyTrack but not in my ad platform. Why?
Check four things in order: (1) your plan includes the Conversion API, which starts on Starter; (2) the Conversion API is enabled on that ad integration, because AnyTrack sends conversions only through the Conversion API; (3) each ad platform adds its own reporting delay, see Data Freshness; (4) your event mapping points to the right conversion. If the conversion is in the AnyTrack Conversions Report, the tag and the source work, and the issue is in the ad integration settings.
My Campaign Report has no campaign data. Is my setup broken?
Not necessarily. AnyTrack syncs campaign data from your ad platform, so confirm you have active running campaigns and wait a few minutes for the sync to complete. Separately, conversions only appear once they've been tracked by AnyTrack and the ads carry the UTM template, so make sure you've added and verified the UTM template on your ads.
Do I need to enable the Conversion API?
Yes, if you want conversions sent to your ad accounts. AnyTrack sends conversions to ad platforms only through the Conversion API, which starts on the Starter plan. With the Conversion API disabled, or on the Free plan, AnyTrack still tracks conversions and shows them in your reports, but it does not send them to the ad platform.
How do I test conversions before going live?
Run a real test conversion through your funnel (a test order, form submit, or sale) and watch the integration Events Log. For Meta, you can also use Facebook CAPI Test Mode to inspect the outgoing event. For TikTok, use the Test Event tab in TikTok. For Google Ads there's no live test mode: wait for a real conversion, or enable the GA4 Debug View to watch events in real time.
Why is my integration still showing as unvalidated?
An integration stays unvalidated until it receives its first valid conversion. Run a test conversion to validate it. Errors right after install are common when AnyTrack did not track the earlier traffic that later converted. Once a tracked conversion comes through, the integration validates.
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