CAKE Integration

Discover the benefits of using AnyTrack and CAKE affiliate platform integration. Learn why you should use it and how to install it today.

Cake Integration Overview

Are you looking to get more out of your Cake and AnyTrack integration? With our integrated solution, you can now easily track conversions from any source. We bridge the gap between Cake and AnyTrack by sending conversion data directly from one platform to another. This allows for accurate tracking across multiple platforms like Google Ads, Facebook Ads, Tiktok API and more! Get real-time insights into performance metrics with our powerful reporting tools so that you are able to make smarter marketing decisions quickly. All this is made easy without ever leaving the comfort of both dashboards!

How does the Cake AnyTrack integration work:

  1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
  2. Engagements: When visitors click on your Cake affiliate links, AnyTrack does a few things:
    1. Collects granular data tied to the OutboundClick.
    2. Triggers Event Tracking API requests to your pixels and analytics.
  3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through Postback URL.
  4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
  5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Tracking GroupcakeThe Tracking Group reference can be used to activate AutoTag.
Subid Parameters2The Subid Parameter used to pass the AnyTrack click_id.
Tracking MethodPostback URL-

Standard Conversion Event Mapping

Event NameDetailsData SourceAd Platform Event Mapping
OutboundClickWhen a visitor clicks on Cake offer links.AnyTrack JS TagViewContent
PurchaseWhen a conversion is generated in Cake with a commission > 0Postback URLPurchase

Standard Event Attributes Mapping


Good to know

Event Attributes sent by Cake are automatically mapped to ad platforms event attributes such as the productid, conversion value, currency etc...

In the below table you can see the mapping between Cake, AnyTrack and Facebook.

The same type of mapping exist for all ad platforms integrations.

Conversion payload sent to the Cake Postback URL

  "s3": null, // Custom subid parameter set on offer link
  "s4": null, // Custom subid parameter set on offer link
  "s5": null, // Custom subid parameter set on offer link
  "campid": "8599", //cake campaign id
  "price": "7", //Commission Value
  "affid": "200", //Affiliate ID
  "oid": "565", //Cake Offer id
  "s1": "yes", // Custom subid parameter set on offer link
  "tid": "10232206589ae3003509aacaa07ef2", //Transaction ID generated by Cake
  "s2": "jxWUv1dyfyUCQnUF808u4iM7b0tMSpb88t",//Anytrack clickid passed to the cake offer link
  "cid": "761" // creative id set by Cake
Cake Event AttributesAnyTrack AttributesFacebook Attributes
Not providedPurchasePurchase
tidtransactionIdorder id used for deduplication
oiditemIdproduct id
s1, s3, s4, s5--

The Cake Postback URL

The Postback URL is fully pre-defined and ready to be implemented within your Cake account.


Before you begin

The Cake integration requires that the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add Cake to your AnyTrack Account

  1. Go to the Integration Catalog, search for Cake.
Integration Catalog
  1. Now click on the Cake cardand then Click on Install.
Cake Integration Page

Step #2: Connect your Cake account

  1. Copy the predefined Postback URL
  2. Go to your Cake affiliate account
  3. Navigate to the offer tracking settings.
  4. Paste the postback URL
  5. Save

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods


Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends s2 & click_id data to affiliate links. Learn more about AutoTag.

  • Default: By default, AnyTrack automatically identifies and AutoTags Cake links found on your website.
  • AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
  • Manual:
    • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="cake" or rel="cake". More about Tracking Group.
    • Click ID Token: You Manually append the subid: &s2=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Cake account reports and see whether the s2 parameters are passed to the offer links.

Here is an example of how you would manually update links from cake:

<a href="" data-tracking-group="cake">Hover on theCake Demo   
Link to see the AnyTrack `click_id`</a>


Tracking Group

Tracking Group refers to the integration technology. For example, Cake Tracking Group tracking group is cake and ClickBank is clickbank. The Tracking Group

Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Integration Conversion log

Cake conversion payload example

  "s3": null, // Custom subid parameter set on offer link
  "s4": null, // Custom subid parameter set on offer link
  "s5": null, // Custom subid parameter set on offer link
  "campid": "8599", //cake campaign id
  "price": "7", //Commission Value
  "affid": "200", //Affiliate ID
  "oid": "565", //Cake Offer id
  "s1": "yes", // Custom subid parameter set on offer link
  "tid": "10232206589ae3003509aacaa07ef2", //Transaction ID generated by Cake
  "s2": "jxWUv1dyfyUCQnUF808u4iM7b0tMSpb88t",//Anytrack clickid passed to the cake offer link
  "cid": "761" // creative id set by Cake

FAQ & Troubleshooting

  • Can I integrate a CAKE-based affiliate network with AnyTrack using a template or a standard postback?

    Yes, simply install the CAKE integration from the Integration Catalog in AnyTrack to automatically generate the template needed for seamless tracking of your CAKE-based affiliate networks.
  • Can I import past conversions into Anytrack?

    No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.
  • Can I track direct linking campaigns?

    Yes, but this requires a custom setup. Please refer to this article.
  • Can I use a different subid parameter than the one predefined by AnyTrack?

  • Can I track conversions without the click_id?

    No. The click_id passed to the Cake links is required to track conversions.
  • The Conversion Event Name is not what I am expecting, how can I change it?

    Cake doesn't send an event name in their conversion payload. So any tracked conversion with a commission value > 0 will be tracked as a Purchase event. You can however, map the event to a different Event name in your ad integration. Learn how to use the Event mapping feature.
Cake Event Mapping

Take these steps to troubleshoot errors you encounter in AnyTrack

  • General troubleshooting

    • Verify that your tracking tag is set in the head section of your website.
    • If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed.
  • Conversion sources

    When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.


Before you reach out to the tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.

  • Native integrations

    Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow.
    The most common error is that the click_id is unknown or missing. It happens when AutoTag could not be activated.
    • Check that your links are not hidden behind some javascripts or double redirects.
    • Check that the links are in a standard a element.
    • Try to manually set the tracking group attribute (check the integration guidelines).
    • Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn't set.
    • If you just installed AnyTrack, errors might be from traffic that wasn't tracked by AnyTrack.
    • Conversion data doesn't trigger an error 🔴, but is not validated 🟢:

      • Check that the Postback URL you've set in the integration matches the pre-defined Postback URL we provide.
      • Copy the Event Reference from the Conversion Event Log and contact the support.
    • You're not getting any conversions:

    • Check that the Postback URL is set and active in your platform.
    • Check that you're passing the correct AutoTag s2 parameter to the offer link.
    • Check that the Postback URL is correctly inserted in the custom integration.