Olavivo Integration

What is the Olavivo Integration?

The Olavivo integration connects your affiliate campaigns to AnyTrack conversion tracking. Olavivo is an affiliate network that runs on the EverFlow platform. AnyTrack collects visitor data and tracks clicks on your Olavivo offer links. AnyTrack then records each conversion that Olavivo reports through a Postback URL.

Before you begin

• You have an AnyTrack account with a paid subscription
• You have an active Olavivo affiliate account
• The AnyTrack Tracking Tag is installed on your website

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AnyTrack Tag required

The Olavivo integration requires the AnyTrack Tracking Tag in the head section of your website or landing pages. Without the Tracking Tag, AnyTrack cannot add the click_id to your offer links. AnyTrack then cannot attribute your Olavivo conversions. Learn how to install the AnyTrack Tag.

Why Use This Integration?

Track every conversion AnyTrack records each Olavivo conversion in real time, so you see affiliate performance next to the traffic that produced it.

Optimize ad campaigns On the Starter plan and above, AnyTrack sends your Olavivo conversions to Google Ads, Facebook Ads, and TikTok Ads, so their algorithms optimize on your real results.

Attribute revenue to a source Use the Campaign Report to see which traffic sources produce the most valuable Olavivo conversions.

How AnyTrack Works with Olavivo

Step 1: Add the Tracking Tag to your site

AnyTrack collects traffic source data and first party data when a visitor lands on your website.

Step 2: Track outbound clicks

When a visitor clicks your Olavivo offer link, AnyTrack records an OutboundClick event and appends the click_id to the link.

Step 3: Receive conversions from Olavivo

When the visitor converts on the merchant’s website, Olavivo sends the conversion to AnyTrack through the Postback URL in real time.

Step 4: Send conversions to your ad platforms

AnyTrack attributes the conversion and sends it to your ad platforms through the Conversion API. The Conversion API starts on the Starter plan. On Free, AnyTrack tracks the conversion and shows it in your reports, but does not send it.

Integration Details

Setting	Value	Purpose
Tracking Group	everflow	Activates AutoTag on your Olavivo links
Subid Parameter	sub5	Carries the AnyTrack click_id to Olavivo
Tracking Method	Postback URL	Real-time conversion delivery from Olavivo to AnyTrack

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Olavivo platform details

Tracking Group names the integration technology, not the network. Olavivo runs on EverFlow, so its Tracking Group is everflow, the same value every other EverFlow-powered network uses. Always use data-tracking-group="everflow" when you tag an Olavivo link by hand.

Tracked Events

Event	When it triggers	Data source
OutboundClick	A visitor clicks an Olavivo offer link	AnyTrack Tracking Tag
Purchase	The default conversion, which carries a commission value. Always recorded as Purchase	Postback URL
Additional conversions	Any other conversion event Olavivo sends, under the name the merchant gave it. Map each one to a standard event yourself	Postback URL

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Additional event tracking

Olavivo runs on EverFlow, so a merchant can send customer journey events such as cart creation or checkout started by postback. The merchant names these events, so they reach AnyTrack as custom events that you map to AnyTrack standard events. See Step 3 and Step 4 below.

Setup Instructions

Step 1: Install the integration

1. Open the Integration Catalog.
2. Search for “Olavivo”.
3. Click the Olavivo card.
4. Click Install.

Step 2: Connect your Olavivo account

Olavivo runs on EverFlow, so the Postback URL uses EverFlow parameters. AnyTrack pre-defines the complete URL for your account. Copy it from your Olavivo integration settings in AnyTrack rather than from this page.

1. Copy the pre-defined Postback URL from your AnyTrack integration settings.
2. Log in to your Olavivo affiliate account.
3. Open the offer you want to track.
4. Scroll down and open the Tracking Tag / Postback settings.
5. Click add a new pixel/postback.
6. Select the code type.
7. Select the Goal.
8. Paste the Postback URL.
9. Click Create.

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Never modify the Postback URL

Copy the Postback URL exactly as AnyTrack provides it. It is pre-configured with every EverFlow parameter AnyTrack needs, and Olavivo fills in each {placeholder} at send time. If you edit, shorten, or reorder the URL, or replace a placeholder with a fixed value, conversion tracking breaks for every event that uses it.

Example Postback URL:

https://t1.anytrack.io/hBtoE3hN/collect/olavivo?sub1={sub1}&sub2={sub2}&sub3={sub3}&sub4={sub4}&sub5={sub5}&transaction_id={transaction_id}&event_name={event_name}&event_id={event_id}&timestamp={timestamp}&datetime={datetime}&affiliate_id={affiliate_id}&affiliate_name={affiliate_name}&source_id={source_id}&offer_id={offer_id}&offer_name={offer_name}&offer_currency={offer_currency}&payout_amount={payout_amount}&amount={amount}&revenue_amount={revenue_amount}&advertiser_id={advertiser_id}&advertiser_name={advertiser_name}

Step 3: Add postbacks for additional events (optional)

Event names in EverFlow are free text, so the merchant chooses them. An event can arrive as Cart Creation rather than AddToCart. AnyTrack records the name it receives as a custom event, which you map in Step 4.

For each event you want to track:

1. Log in to your Olavivo affiliate account.
2. Open the Tracking Tag / Postback settings for the offer.
3. Add a new postback and select the specific event you want to send.
4. Paste the AnyTrack Postback URL exactly as provided. Leave the {event_name} placeholder in place so Olavivo fills it with its own event name.
5. Save the postback.

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Do not edit the event name

Use the same URL AnyTrack gives you for every event. Do not replace {event_name} with a standard event name. The placeholder is how AnyTrack learns what the merchant called the event. A fixed value sends every event under that one name.

Step 4: Configure event mapping

Olavivo sends every conversion to AnyTrack through the Postback URL. How AnyTrack treats each one depends on whether it is the default conversion:

• The default conversion carries a commission value. AnyTrack always records it as Purchase. You do not map it, and you cannot remap it to a different standard event.
• Every other conversion event arrives under the name the merchant gave it. You map each one in the integration’s conversion mapping.

1. Open your Olavivo integration settings in AnyTrack.
2. Click Event Mapping. Each custom event appears in the list the first time AnyTrack receives it.
3. Select the standard event it maps to. For example, map Cart Creation to AddToCart.
4. Save your mappings.

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Action required for custom events

A custom event stays unmapped until you assign it to a standard event. Unmapped events appear in your reports but AnyTrack does not send them to your ad platforms. When a new custom event first arrives, open Event Mapping and map it.

Mapping decides which events are eligible to be sent. Sending them to ad platforms uses the Conversion API, which starts on the Starter plan. On Free, AnyTrack tracks conversions and shows them in your reports but does not send them.

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Different names, same standard event

You map each custom event on its own, so networks that name the same step differently still land on one standard event. Checkout Started, Checkout Initiated, and Begin Checkout can each map to InitiateCheckout. This matters when you connect several EverFlow networks that use different names for the same step. See the walkthrough on the EverFlow integration page.

Validate Your Setup

Check link tracking

Tracking starts when a visitor clicks an offer link, so verify that AnyTrack tags your Olavivo links.

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Reminder about AutoTag

The AnyTrack Tracking Tag enables AutoTag by default. AutoTag appends the sub5 parameter, which carries the AnyTrack click_id, to your affiliate links. Learn more about AutoTag.

AutoTag methods:

• Default: AnyTrack identifies Olavivo links on your website and tags them automatically.
• AutoScan: AnyTrack scans links embedded in redirect plugins and tags them.
• Manual: Add data-tracking-group="everflow" or rel="everflow" to the link, or append &sub5=--CLICK-ID-- to the offer URL. Read more about the Tracking Group.

Example of a manually tagged Olavivo link:

<a href="https://example.foo/goto/olavivo" data-tracking-group="everflow">Hover on the Olavivo Demo Link to see the AnyTrack click_id</a>

Hover on the Olavivo Demo Link to see the AnyTrack click_id

Verify link tagging:

1. Add an Olavivo offer link to your website.
2. Hover over the link, or inspect it in your browser developer tools.
3. Verify that the sub5 parameter carries the click_id.
4. Open your Olavivo account reports and verify that the sub5 values arrive with your clicks.

Verify conversions

Wait for a conversion, or trigger a test conversion yourself. Then open the Events Log tab on your Olavivo integration to see each conversion AnyTrack received, its status, and the raw payload Olavivo sent. Verify that:

• the event appears with an OK status
• sub5 carries the AnyTrack click_id
• the commission-carrying conversion is recorded as Purchase
• any additional conversion event shows the name the merchant gave it, ready to map

Where to check your data

1. Link tagging: the AnyTrack Pixel Helper extension on your website.
2. Conversions: the Integration Event Log on your Olavivo integration.
3. Attribution: the Campaign Report in your dashboard.

Common Questions

FAQ was last reviewed on 2026-08-31

Can I import past conversions into AnyTrack?

No. AnyTrack only tracks conversions that follow a visitor session on your website. Past conversions cannot be imported because they carry no click_id to connect them to a traffic source.

Can I track direct linking campaigns?

Yes, but direct linking to an Olavivo offer without a landing page needs a custom setup. See the direct linking guide for details.

Can I use a different subid parameter than the one AnyTrack provides?

No. Olavivo runs on EverFlow, which expects the sub5 parameter that AnyTrack provides. A different parameter prevents AnyTrack from matching the conversion back to the original click.

Can I track conversions without the click_id?

No. The click_id passed to your Olavivo links is required. It connects the conversion back to the website visit and the traffic source. Learn more about click IDs.

Can I change the conversion event name?

Partly. The default conversion, the one that carries a commission value, is always recorded as Purchase and cannot be remapped. Every other conversion event arrives under the name the merchant gave it in Olavivo, and you map those to any standard event in the integration's Event Mapping, such as Lead, AddToCart, or InitiateCheckout.

Can I track additional events like AddToCart and InitiateCheckout?

Yes, when the merchant sends them. Olavivo runs on EverFlow, where event names are free text chosen by the merchant, so an event can arrive as Cart Creation rather than AddToCart. In Olavivo, add a postback for the event and paste the AnyTrack Postback URL exactly as provided, without editing the event_name parameter. The event then appears in Event Mapping the first time AnyTrack receives it, and you select the standard event it maps to.

Troubleshooting

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Before you contact support, open the Integration Event Log to see which errors you get, then follow the guidelines below.

Step 1: Verify your basic setup

• Verify that the Tracking Tag is in the head section of your website.
• If you are on the Free plan, verify that you did not reach the monthly traffic limit, and upgrade if needed.
• Verify that the Postback URL is active in your Olavivo account.

Step 2: You get no conversions

• Verify that the Postback URL is set and active in Olavivo.
• Verify that the Postback URL matches the pre-defined URL AnyTrack provides.
• Verify that your offer links carry the sub5 parameter.

Step 3: Conversions show errors

The most common error is an unknown or missing click_id. It happens when AutoTag could not run on the link.

• Verify that your links are not hidden behind JavaScript or double redirects.
• Verify that the links use a standard a element.
• Add the tracking group attribute by hand: data-tracking-group="everflow".
• Verify that your offers get traffic only from pages where the AnyTrack Tag is installed.
• If you installed AnyTrack recently, expect errors from traffic that AnyTrack did not track.

Step 4: Conversions arrive but are not validated

• Compare the Postback URL in Olavivo with the pre-defined Postback URL AnyTrack provides.
• Copy the Event Reference from the Integration Event Log and contact support.

Related Resources

Essential setup guides

• Install AnyTrack Tag — set up tracking on your website
• AutoTag explained — understand automatic link tagging
• Tracking Groups (TGID) — learn about tracking group identifiers
• Click ID overview — understand unique click identifiers

EverFlow platform

• EverFlow integration overview — platform explanation and setup
• CashNetwork integration — another EverFlow-powered network
• GiddyUp integration — another EverFlow-powered network

Monitoring and troubleshooting

• Integration Event Log — monitor conversion data
• AnyTrack Pixel Helper — verify tracking installation
• Integration troubleshooting — common issues
• Contact support — get help from our team

Advanced setups

• Direct linking setup — track direct-to-offer campaigns
• Cross-domain tracking — track across multiple domains
• Event mapping — map incoming events to standard events